It is one of the most important things you can do to create an authentic and real online presence.
It could do more for your blog and website than almost anything else.
It is the best way to connect with other people who share similar interests with you.
Yet we would venture to say that 98% of us never do it and then we wonder why we aren’t growing our base.
Yes, we are talking about commenting. It’s the simplest thing you can do online, but it is the most overlooked.
So, why don’t people comment? Here are our thoughts:
- They have no time. We hear this one a lot. This is what we say: let’s say you spend 60 minutes a day working your social media presence. Instead of writing five extra tweets, comment on at least two blogs a day that you like. It takes the same amount of time.
- They don’t understand the effectiveness of commenting. Think of commenting as an online calling card. Every time you leave a comment somewhere, you leave a “clickable opportunity” for someone else to read what you are saying and more importantly, visit your link. In addition, you have a better chance of getting added to search engines. Want proof? Google yourself right now. If you are commenting, your name will show up on links from other blogs.
- The blog’s environment is not inviting. Any blog needs to welcome their readers and invite them in. It needs to be an open environment that promotes collaboration and feedback.
- They are hesitant to put their name out there. This one is tough. Using my blog as an example, I would say that for every 100 unique visits I get, I’ll get about 10 comments. What about the other 90? We promise we won’t bite. One of the biggest thrills a blogger can get is feedback. And we promise you this, if you comment here, we will respond and we will also visit what your blogs as well.
- They read the blog and move on. Yeah, yeah, people read it. So what? What if you did like the blog? Wouldn’t you want to share it with others? (Another way to leave your “clickable card” out there). Well, commenting can be as simple as clicking on a Facebook like button or a Twitter share button.
- The content of the blog is poor. This is all on the blogger. Yes, your content might not be good. You have a poorly designed blog or you are just not attracting the right audience. Or, (and I do this all the time), you don’t give your blog that extra check and then send it out with typos in them. If you haven’t gotten many visits, maybe you aren’t doing the right things to network or to provide good content.
What do you notice about this blog that makes it effective? We think it’s simple:
- The blog approach is inviting and allows the reader to own the content. That is, people feel comfortable to comment.
- The blog owners respond to the comments.
- The blog also has guests posts, which adds to the open inviting atmosphere it promotes.
Once you have that environment, the fear of commenting is gone. And that is a good thing.
What do you think? Why don’t people comment?