me: We are talking with Gini Dietrich, CEO of Arment Dietrich,
a PR firm that is doing amazing work with social media
Gini, why do you use Twitter?
ginidietrich: hey now! not just social media…it’s all communication
with an emphasis on digital
why do i use twitter? other than it’s lots of fun?
it’s really helped us build credibility for
arment dietrich and traffic for spin sucks
me: How has it built credibility for your company?
ginidietrich: it’s given us the ability to expand our reach with the stroke of a key.
we’ve never before been able to work internationally because of the costs.
now we work with international partners daily.
me: That is cool. Where are your international clients from?
ginidietrich: we have clients in the UK, sweden, hong kong, and australia
oh! and canada.
me: Canada doesn’t count. Isn’t that part of the US? Ha!
ginidietrich: i feel like they are! i love canadians!
me: Ok. How has Twitter changed over the last three years?
ginidietrich: wow. it’s changed in so many ways,
but stayed the same in many others.
i always said twitter would become a place for PR people to
interact with clients, stakeholders, and media.
and i think it’s really moving there now.
but it’s also still one big networking party
that isn’t so serious all the time.
me: Let’s talk about Twitter being a fun place.
Why do you think some brands don’t see Twitter as being fun?
ginidietrich: i think it’s like what chris said when you talked to him…
they see it as another place to sell their wares
and don’t use it as a conversation tool.
it’s all one way for them
and they don’t use it appropriately.
me: Do you think brands will ever “get” Twitter?
ginidietrich: i don’t think all brands will get twitter.
it’s like anything else.
some companies succeed in spite of themselves.
me: Now for my Inside the Actor’s Studio question.
If you were running Twitter, what would you do to improve it?
ginidietrich: if i were running twitter, i’d have figured out a way to monetize already.
i’m a high twitter user and you gave me access to special features no one else had,
i’d be willing to pay for it. it’s a shame they haven’t used their own tool
to ask users what they think.
me: What sucks about Twitter?
ginidietrich: i hate auto DMs and the random tweets from people you’ve never talked to
who ask you for something because they perceive you can help them.
me: Who are the best Twitter profiles right now?
ginidietrich: as in people to follow?
ginidietrich: gosh…other than the two of us and the posse?
ginidietrich: OK. @dannybrown @joey_strawn @nittygriddyblog
@skypulsemedia @markwschaefer @mitchjoel
@conversationage @bethharte @abarcelos
@c_pappas @kmueller62 @bdorman264
@rachaelseda and…of course @spinsucks (run by @lisagerber)
me: Wow that is a stream
ginidietrich: i really hate questions like that because you inevitably leave someone out!
me: You’re in trouble now
What is the future of Twitter?
ginidietrich: oh i think it dies a slow death.
i actually thought it’d be dead by now…
i predicted its death last year.
it’s really surprising for a company that’s not making money to still exist.
me: Wow, you are obsessed with money
ginidietrich: it’s the only way i can buy shoes and wine!
me: And cheese dip!
Thank you so much, Gini. You are a digital rockstar.
ginidietrich: and cheese dip! love you julito!