At the end of this post, you will find Month 3 for Latino-themed Facebook pages and their Facebook Level of Engagement (FLOE). Like we said last month:
When we first posted last month about the importance of engagement over numbers when it comes to Facebook pages for organizations and brands, our intent was to offer a sampling of the thousands of Latino-themed Facebook pages out there. The list was no way near exhaustive, and like we said last month, if you are a page that would like to be added to the list, just post your link below in the comments section and add it.
Before we share the latest list, just a quick reminder that this is all about engagement. The goal is to ensure that you achieve the maximum results in the number of likes that you have on a consistent basis, since the more people are talking about you, the better your chances are at establishing real relationships and getting more interest in your online content and properties.
Also, we should ALL strive to be like the Facebook page of George Takei, the KING OF FACEBOOK. Look at his latest numbers: 1,799,194 likes · 870,791 talking about this (that is a 48.3 FLOE).
This month, we decided to just list the Facebook Level of Engagement (FLOE) percentages. Of course, many pages have a lot of likes but imagine if you are one of those pages and you can push your FLOE over 15%? 20%? 30%? These FLOE percentages are all based on real-time stats taken this morning, May 10. We also decided to make one master list, and encourage other brands and organizations to pass on their Facebook links to us so we can add you the the June list. Why are we doing this? Here are our reasons:
- We want to start curating a master list of Latino-themed Facebook pages.
- We want to see if all these pages can achieve a consistent FLOE of 15%. Once that happens, imagine the possibilities.
- Don’t just work to get the numbers, once you have the numbers, curate content that will have people talking about your page. With greater numbers, you have a greater chance of engaging people and having people sharing your content on Facebook organically.
May’s Sampling of Latino Facebook Pages and Their Facebook Level of Engagement (FLOE)
- Mamiverse: 57.6%
- Cosmo for Latinas: 51.2%
- Pocho.com: 26.0%
- Latino Rebels: 19.6%
- So Mexican: 18.3% (136,000+ people talking about it)
- American Latino Museum: 12.3% (over 11,000 people talking about it)
- NBC Latino: 12.1%
- VOXXI: 11.2%
- Despierta América: 10.3% (over 9,000 people talking about it)
- HuffPost Latino Voices: 10.1%
- Being Latino: 9.9%
- The Big Tino: 8.3%
- Gozamos: 7.9%
- Primer impacto: 6.8% (over 11,000 people talking about it)
- Somos Verizon Fios: 6.7%
- Voto Latino: 5.8%
- Univision News: 5.8%
- Vitera: 5.8%
- Hispanicize: 5.3%
- Latina: 5%
- Pa’lante Latino: 5.0%
- Remezcla: 4.8%
- Cuéntame: 4.6%
- Es el momento: 4.5%
- Telemundo: 4.4% (over 11,000 people talking about it)
- Mun2: 4.4%
- Immigrant Archive Project: 4.3%
- News Taco: 4.1%
- Sofrito for Your Soul: 4.1%
- Univision: 3.8% (over 15,000 people talking about it)
- National Council of La Raza: 3.6%
- El Diario NY: 3.5%
- Hispanically Speaking News: 3.1%
- People en español: 2.9%
- Fox News Latino: 2.4%
- Calle 13: 2.2% (over 25,000 people talking about it)
- El Gordo y la Flaca: 2.1%
- Mexican Word of the Day: 1.5% (over 19,000 people talking about it)
- National Hispanic Foundation for the Arts: 1.1%
- Latinos in Social Media: .004%
This is great info… especially since people are often in awe and go gaga over numbers. It shows us that we all have lots of room to grow. Gracias…
You rock, Jíbaro!
Awesome list – but you are missing Facebook.com/LatinaLifestyleBloggersCollective , which has grown more than 59% in engagement in less than one month!
You have a GREAT engagement rate and good for you for your initial growth and likes. All the pages listed here have over 1,000 likes, which is the cutoff. Once you are over 1,000 likes, we will post and hope your 89% engagement rate (number of people talking about you divided by total number of likes) continues!
Awesome, great sites!!
It is a good first sample that we would like to grow and add. Goal is to have 100 pages by the end of 2012.
Love it, great job!!! (Don’t forget about CraftyChica.com FB page! http://facebook.com/kathycanomurillo )
We’re a Spanish radio station in Chicago aiming to boost our Facebook engagement. We’re currently at 12K fans but engagement has been low. Thanks for this list, we’ll look to these pages for ideas. http://www.facebook.com/mega955
Cool!
One way to increase engagement is to see what community is responding well too, but from the looks of your page you still have over 1,000 people talking about you, and that is very good!
Thanks for creating such an informative list. Very excited to see VOXXI among the top 10. We continue to work hard to engage our audience with great content. Saludos.
WEPA!
Great report.. Very happy to see that two (2) Plus Three clients, Mamiverse and American Latino Museum are in your top six. We’ve been managing the social media for American Latino Museum since its inception and working with Rene Alegria from Mamiverse since their initial launch. Very exciting times for Latinos online. Adelante!
¡Fantástico! We love both those organizations. They provide great content and are good people.
Julito, make sure to check out our report 2012 Latino Social Media Ranking:
http://plusthree.com/blog/news/20120503/
Thanks for sharing, I checked out a couple of sites and their engagement rates are actually very low considering their numbers, imagine if they had FLOES of 50%. Shakira could have 25 million people on Facebook talking about her content.
Julito, me fascina esta lista! Not only it’s a great way to let people know which are the most engaged Latino pages but a great resource for the Hispanic (and others) community naming FB pages that should be followed! Congrats on your work!
More to come! I want to get the list to 100 and more!
Do you realize that engagement changes on a day-to-day basis – so if an organization had an event, a lecture, a conference etc the next 10 days will show a lot more engagement than prior weeks. So if you will do it on a monthly basis you need to go one by one and measure them they same day each month to be accurate
Wish Latism_SFL had 1K followers – I checked and we had a 122/88 ratio!! What about restaurants that engage the Latin community in their city, like Jimmy’z Kitchen Wynwood in Miami? 1092/70 64% 
Yes, I do, that is why this is just a sampling of where the social web is at in a given moment in time and that is why I link everything so that people can check and I am aware that the numbers can fluctuate. The issue here is not ranking is saying: can my page consistently get 15% engagement at any given moment? It should never been seen as a contest, more like a call to action to keep your community engaged. I have made the point from Day 1 is that even if you have 10 people on page you want to have them engaged and interacting with you. It is not about the big numbers ever, since even if a page has 80,000 and only 5,000 people talking about that page, they have 75,000 people NOT talking about you. Consistency takes hard work, dynamic content and maniacal engagement. Some choose not to do it, but those that do follow a more consistent plan will gain better awareness and more organic growth. We will add other pages as we grow this.
Hi Julito. This is a really interesting study and I think you’re doing a great job with it. FB and its algorithm plays such a huge part in user engagement. Part of the problem in the FLOE is that numbers are skewed. One of the biggest ways to increase your FLOE is to have your updates in more of your fans’ newsfeeds. If you have 80,000 fans, only a small percentage of them (16%) will actually see your updates in their newsfeeds, unless you have a very good EdgeRank score. Your EdgeRank score will determine how many of your actual fans receive your updates in their timelines. This is one of the reasons that pages with lower amounts of fans usually have higher FLOE. EdgeRank even states this on their website. From experience, I can tell you that ever since the EdgeRank algorithm came out last October, our page’s engagement levels changed dramatically. We subscribed to EdgeRank and saw that we had a very low score. And this is why our FLOE was lower. We had to learn the tricks of the trade and understand what we had to do to increase our score and, thus, increase the amount of fans who saw our updates in their timelines…and that would increase our FLOE. A bit confusing, yes. As a page owner I’d personally rather have our posts get more comments than likes because I think having someone leave an actual comment is more telling than someone merely clicking that they like a pic. Some people click like without even looking at what they’re liking (I know I do, at times…lol). But likes and shares are weighted very strongly by EdgeRank.
Having said all that, we’d love for our page to be added to next month’s survey. Hopefully we can chart!
http://www.facebook.com/solatinagroup
Again, great work Julito. Very valuable info for all of us.
Thanks for sharing the info! The key is consistency and dedication. No tool is better that some good old fashioned TLC and it takes time, maybe too much time for some people but once you hit a nice rhythm with it, you get a great sense of what your community is asking for and then you just give em that.