At the end of this post, you will find Month 4 for Latino-themed Facebook pages and their Facebook Level of Engagement (FLOE). Like we said last month:
Our intent was to offer a sampling of the thousands of Latino-themed Facebook pages out there. The list was no way near exhaustive, if you are a page that would like to be added to the list, just post your link below in the comments section and add it. Before we share the latest list, just a quick reminder that this is all about engagement. The goal is to ensure that you achieve the maximum results in the number of likes that you have on a consistent basis, since the more people are talking about you, the better your chances are at establishing real relationships and getting more interest in your online content and properties.
Let’s first check in with the Facebook page of George Takei, the KING OF FACEBOOK. His latest numbers as of this morning: 1,983,514 likes · 2,141,808 talking about this (that is a 107.9% FLOE! CRAZY 107.9%!!!).
This month, we decided to just list the Facebook Level of Engagement (FLOE) percentages. Of course, many pages have a lot of likes but imagine if you are one of those pages and you can push your FLOE over 15%? 20%? 30%? These FLOE percentages are all based on real-time stats taken this morning, June 1. We also decided to make one master list, and encourage other brands and organizations to pass on their Facebook links to us so we can add you to the June list. Why are we doing this? Here are our reasons:
- We want to start curating a master list of Latino-themed Facebook pages.
- We want to see if all these pages can achieve a consistent FLOE of 15%. Once that happens, imagine the possibilities.
- Don’t just work to get the numbers, once you have the numbers, curate content that will have people talking about your page. With greater numbers, you have a greater chance of engaging people and having people sharing your content on Facebook organically.
- This time, we added some of the bigger Latino celebrity pages since a few agencies asked us to do this. It is exciting to see that such pages has millions and millions of likes, but the fact remains: all those pages are under-performing in terms of engagement rates. Just look at George Takei’s page. He has a few million likes and his engagement rate is off the charts. Celebrity pages just don’t get it. FOLLOW TAKEI’S MODEL!
June’s Sampling of Latino Facebook Pages and Their Facebook Level of Engagement (FLOE)
- Voto Latino: 54.2% (16,435 likes · 8,913 talking about this)
- Latino Rebels: 51.7% (14,437 likes · 7,424 talking about this)
- Pa’lante Latino: 40.6% (1,276 likes · 518 talking about this)
- SoLatina: 24.5% (58,466 likes · 14,351 talking about this)
- Mamiverse: 21.1% (15,221 likes · 3,215 talking about this)
- Sofrito for Your Soul: 20.6% (8,084 likes · 1,669 talking about this)
- Being Latino: 18.7% (73,445 likes · 13,768 talking about this)
- NBC Latino: 17.8% (2,610 likes · 465 talking about this)
- Being Puerto Rican: 14% (18,109 likes · 2,529 talking about this)
- So Mexican: 11.9% (811,059 likes · 97,160 talking about this)
- VOXXI: 11.2% (969 likes · 150 talking about this)
- HuffPost Latino Voices: 10.6% (5,949 likes · 635 talking about this)
- Univision News: 9.3% (5,118 likes · 481 talking about this)
- American Latino Museum: 8% (102,265 likes · 8,200 talking about this)
- Cuéntame: 7.8% (79,185 likes · 6,186 talking about this)
- Pocho.com: 7.8% (1,511 likes · 118 talking about this)
- Gozamos: 7.7% (3,777 likes · 292 talking about this)
- Primer impacto: 7.1% (175,842 likes · 12,562 talking about this)
- Toyota Latino: 6.2% (73,085 likes · 456 talking about this)
- Remezcla: 6.1% (10,172 likes · 621 talking about this)
- Despierta América: 6% (97,093 likes · 5,827 talking about this)
- Telemundo: 5.7% (280,810 likes · 16,068 talking about this)
- The Big Tino: 5.7% (72,250 likes · 4,173 talking about this)
- Cosmo for Latinas: 5% (5,599 likes · 282 talking about this)
- SpanglishBaby: 5% (4,877 likes · 245 talking about this)
- Latina: 4.9% (63,657 likes · 3,133 talking about this)
- Disney World Latino: 4.9% (42,899 likes · 2,133 talking about this)
- News Taco: 4.8% (4,095 likes · 199 talking about this)
- El Diario NY: 4.7% (4,281 likes · 204 talking about this)
- Mega 95.5 FM: 3.9% (12,835 likes · 503 talking about this)
- Calle 13: 3.8% (1,167,980 likes · 43,887 talking about this)
- Mun2: 3.5% (187,130 likes · 6,674 talking about this)
- Vitera: 3.5% (4,268 likes · 152 talking about this)
- Ford en español: 3.5% (1,425 likes · 51 talking about this)
- Univision: 3.3% (437,747 likes · 14,482 talking about this)
- People en español: 3.3% (154,978 likes · 5,050 talking about this)
- National Council of La Raza: 3.3% (17,885 likes · 583 talking about this)
- Immigrant Archive Project: 3.2% (11,771 likes · 377 talking about this)
- Fox News Latino: 3.1% (46,831 likes · 1,449 talking about this)
- Pitbull: 3.0% (20,450,399 likes · 619,385 talking about this)
- National Hispanic Foundation for the Arts: 3.1% (1,349 likes · 42 talking about this)
- Hispanicize: 2.8% (4,271 likes · 121 talking about this)
- Mexican Word of the Day: 2.5% (1,296,832 likes · 32,497 talking about this)
- Es el momento: 1.9% (10,984 likes · 211 talking about this)
- El Gordo y la Flaca: 1.8% (293,822 likes · 5,341 talking about this)
- Hispanically Speaking News: 1.6% (2,852 likes · 48 talking about this)
- Somos Verizon Fios: 1.5% (33,391 likes · 514 talking about this)
- Selena Gómez: 1.3% (30,785,113 likes · 404,958 talking about this)
- Shakira: 1.0% (51,032,701 likes · 553,213 talking about this)
- Cristiano Ronaldo: .009% (44,628,311 likes · 410,525 talking about this)
- Los Pichy Boys: .009% (12,041 likes · 117 talking about this)
- Latinos in Social Media: .006% (138,726 likes · 855 talking about this)
Great research. I also like to add is some page admins shouldn’t copy what other page admin are doing. What works for one comp/org doesn’t necessarily work for another because followers/fans go to certain pages for specific content.
But since my FB page only has a bit over 1000 followers I won’t be taken seriously from many who have way more.
That is an interesting point. In the end, each page needs to find their niche and understand their audience yet at the same time, some strategies are universal: post things you love to post because you love to post them and don’t get caught up in the numbers. However, it is very silly of the bigger pages that actually HAVE the audience to not be engaging their base in a better way. George Takei is the perfect example. He owns Facebook Pages in a lot of ways. He found his voice. Bigger celeb pages are just being run by agencies and do very little to create true brand loyalty. Also, now that FB measures engagement, you are left to wonder if number of likes means anything anymore. The way I look at it is this: If you have 80,000 likes and 10,000 people talking about your page, you have 70,000 people not talking about you. Even if you can get that number to 20K, 30K on a consistent basis over a few months, you will hit a sweeter spot. But to be at 10-12% is ok, people should be shooting for at least 15% and pushing it to 25-30% and once in while they can get it to 50% and benefit from that.
That’s pretty much how I am have been running my FB page. Just throw up what I find interesting. Been doing it on the LR page too.
It is pretty simple, but people get too caught up in the numbers game, they lose focus of who they are. I am 100% convinced if more pages made the conscious choice to post interesting content that doesn’t just come from their site or property, or if they actually SHARE and TAG other pages’ content and give those pages credit, all the pages would be more engaging. But for some reason, people get lost in just their own page and forget what the real purpose of social media is: to help others.
Loved seeing this list again. Valuable information.
Last month I actually left a comment on the May list and included our FB page but it wasn’t listed in this new list. A bit disappointed.
http://www.facebook.com/solatinagroup
My bad! I missed that comment. Let me add you to the list right now. Apologies!
Fixed and added! I just did register your comment from May after I knew I read it.
No worries. I’m a follower of the list and your blog with or w/o us
Appreciate it Julito.