Comments on: June’s Sampling of Latino Facebook Pages and Their Facebook Level of Engagement (FLOE)

By: davidtemkin

davidtemkin — Mon, 04 Jun 2012 05:25:16 +0000

Appreciate it Julito.

By: davidtemkin

davidtemkin — Mon, 04 Jun 2012 05:24:13 +0000

No worries. I’m a follower of the list and your blog with or w/o us

By: Julito Varela

Julito Varela — Mon, 04 Jun 2012 05:23:38 +0000

Fixed and added! I just did register your comment from May after I knew I read it.

By: Julito Varela

Julito Varela — Mon, 04 Jun 2012 05:21:23 +0000

My bad! I missed that comment. Let me add you to the list right now. Apologies!

By: David

David — Mon, 04 Jun 2012 05:16:01 +0000

Loved seeing this list again. Valuable information.

Last month I actually left a comment on the May list and included our FB page but it wasn’t listed in this new list. A bit disappointed.

http://www.facebook.com/solatinagroup

By: Julito Varela

Julito Varela — Fri, 01 Jun 2012 16:00:07 +0000

It is pretty simple, but people get too caught up in the numbers game, they lose focus of who they are. I am 100% convinced if more pages made the conscious choice to post interesting content that doesn’t just come from their site or property, or if they actually SHARE and TAG other pages’ content and give those pages credit, all the pages would be more engaging. But for some reason, people get lost in just their own page and forget what the real purpose of social media is: to help others.

By: Efrain Nieves

Efrain Nieves — Fri, 01 Jun 2012 15:53:07 +0000

That’s pretty much how I am have been running my FB page. Just throw up what I find interesting. Been doing it on the LR page too.

By: Julito Varela

Julito Varela — Fri, 01 Jun 2012 15:29:57 +0000

That is an interesting point. In the end, each page needs to find their niche and understand their audience yet at the same time, some strategies are universal: post things you love to post because you love to post them and don’t get caught up in the numbers. However, it is very silly of the bigger pages that actually HAVE the audience to not be engaging their base in a better way. George Takei is the perfect example. He owns Facebook Pages in a lot of ways. He found his voice. Bigger celeb pages are just being run by agencies and do very little to create true brand loyalty. Also, now that FB measures engagement, you are left to wonder if number of likes means anything anymore. The way I look at it is this: If you have 80,000 likes and 10,000 people talking about your page, you have 70,000 people not talking about you. Even if you can get that number to 20K, 30K on a consistent basis over a few months, you will hit a sweeter spot. But to be at 10-12% is ok, people should be shooting for at least 15% and pushing it to 25-30% and once in while they can get it to 50% and benefit from that.

By: Efrain Nieves

Efrain Nieves — Fri, 01 Jun 2012 15:22:56 +0000

Great research. I also like to add is some page admins shouldn’t copy what other page admin are doing. What works for one comp/org doesn’t necessarily work for another because followers/fans go to certain pages for specific content.

But since my FB page only has a bit over 1000 followers I won’t be taken seriously from many who have way more.