Sure, it has silly apps, stupid games (Pillow Fight can be deleted for all we care), annoying notifications, and for a while, we were getting inundated with invites and requests, but we are here to say that yes, Facebook is still the best social media site out there.
Let’s take the case of Fernando Varela, whose Facebook Fan Page is nearing 3,400 fans and is growing every day. It, in essence, is becoming Fernando’s social media hub.
And what we have seen over the last month from Fernando’s page is fascinating:
1. There are now more Spanish-speaking fans on his site than English-speaking fans.
2. The top country with the most Fans is Venezuela. The United States is #2. Then comes Colombia, Argentina, and Mexico.
3. The top three cities with the most Fans are Caracas, Bogotá, and Santiago.
And what does this mean? As Fernando’s fan base grows in Latin America, we are seeing more fan comments in Spanish as well as more fan comments in the stream. We are seeing comments from people who want to get Fernando to sing in their country. So we tell them to share his page with others and then his Fan Page grows and then we get more comments asking about when Fernando can get to sing and then his Fan Page grows, etc., etc.
So, basically, Facebook allows Fernando to instantly connect with a global audience. A few months ago, the Fan Page was mostly English-speaking and US-based. Within a few weeks this year, even though there is a strong US base on his page, there is now an even stronger base from Latin America. All of a sudden, interest increases and so do new markets.
Basically, Facebook is Fernando’s virtual fan club, and as this club grows, so will awareness of Fernando’s amazing talent. Pretty simple and pretty powerful, huh? All because of a web page called Facebook, which, by the way, is free to join.
Facebook still rules, of that there is no doubt.