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November’s Sampling of Latino Facebook Pages and Their Facebook Level of Engagement (FLOE)

Posted in Writing on November 8, 2012 | 2 Comments »


Ok, hopefully by now, I don’t have to explain much about this little experiment that started in March. But just in case, you can read about the background here. Let’s just get into it.

Who, among a sample of a few pages, is the most engaging Latino Facebook Page at the beginning of November? Let’s see below. Anything above 15% is really strong. Anything above 40% is outstanding. Anything above 40% is beyond ridiculous and on another level.

Ok, here is the November list (numbers based on page checks on November 8, 2012 from 7:30 am-8:15 am EST; full disclosure: Latino Rebels is my organization. Also, this is just a data capture from a limited time window. We know that the “people talking about this” feature can fluctuate. This is not an exact science, but it does prove that having a highly engaged community will always benefit your brand, organization, group, etc.)

November’s Sampling of Latino Facebook Pages and Their Facebook Level of Engagement (FLOE)

  1. Cultura: 3914% (2,265 likes · 88,647 talking about this)
  2. One Voice Radio: 294% (1,302 likes · 3,834 talking about this)
  3. Rico Puerto Rico: 226% (42,881 likes · 96,905 talking about this)
  4. Voto Latino: 144% (53,678 likes · 77,337 talking about this)
  5. Latino Rebels: 71.3% (22,945 likes · 16,356 talking about this)
  6. Gozamos: 56.6% (4,560 likes · 2,581 talking about this)
  7. Presente.org: 39.7% (10,514 likes · 4,175 talking about this)
  8. Cuéntame: 39.3% (91,726 likes · 36,106 talking about this)
  9. News Taco: 32% (4,373 likes · 1,396 talking about this)
  10. El Diario NY: 31.5% (21,642 likes · 6,828 talking about this)
  11. National Hispanic Foundation for the Arts: 30.4% (3,558 likes · 1,083 talking about this)
  12. Pocho.com: 27.7% (2,728 likes · 765 talking about this)
  13. Sofrito for Your Soul: 27.2% (9,777 likes · 2,668 talking about this)
  14. Despierta América: 24.2% (168,884 likes · 40,995 talking about this)
  15. Being Latino: 23.1% (80,927 likes · 18,759 talking about this)
  16. VOXXI: 22.6% (13,212 likes · 2,982 talking about this)
  17. The Big Tino: 21.7% (61,874 likes · 13,439 talking about this)
  18. So Mexican: 19.1% (1,764,441 likes · 337,823 talking about this)
  19. NBC Latino: 18.6% (37,771 likes · 7,026 talking about this)
  20. SoLatina: 17.8% (62,603 likes · 11,126 talking about this)
  21. HuffPost Latino Voices: 17.7% (8,591 likes · 1,517 talking about this)
  22. People en español: 16.8% (191,066 likes · 32,156 talking about this)
  23. Fit Latina: 15% (1,562 likes · 234 talking about this)
  24. Remezcla: 14.7% (12,039 likes · 1,772 talking about this)
  25. Being Puerto Rican: 13.9% (22,130 likes · 3,083 talking about this)
  26. SpanglishBaby: 13.3% (7,620 likes · 1,018 talking about this)
  27. Proud to Be Latina: 12.8% (1,827 likes · 233 talking about this)
  28. National Council of La Raza: 11% (21,597 likes · 2,374 talking about this)
  29. Think Mexican: 10.8% (5,541 likes · 597 talking about this)
  30. Pa’lante Latino: 10.8% (2,027 likes · 218 talking about this)
  31. Primer impacto: 10.5% (273,714 likes · 28,784 talking about this)
  32. MundoFox: 10% (66,565 likes · 6,541 talking about this)
  33. Univision News: 10% (8,022 likes · 808 talking about this)
  34. El Gordo y la Flaca: 9.7% (344,097 likes · 33,459 talking about this)
  35. CNN en español: 8.7% (1,235,747 likes · 107,654 talking about this)
  36. American Latino Museum: 8.4% (121,902 likes · 10,356 talking about this)
  37. Disney World Latino: 7.9% (106,947 likes · 8,427 talking about this)
  38. Ford en español: 6.9% (1,917 likes · 106 talking about this)
  39. Mexican Word of the Day: 6.8% (1,316,029 likes · 89,686 talking about this)
  40. Telemundo: 6.3% (362,312 likes · 22,663 talking about this)
  41. Univision: 6.2% (612,864 likes · 38,171 talking about this)
  42. Es el momento: 6% (14,997 likes · 898 talking about this)
  43. Mun2: 5.8% (247,692 likes · 14,305 talking about this)
  44. Latina Mom Bloggers: 5.8% (1,492 likes · 86 talking about this)
  45. Ask a Mexican: 5.7% (37,152 likes · 2,131 talking about this)
  46. Latina Bloggers Connect: 5% (2,077 likes · 103 talking about this)
  47. Mayo Clinic (Español): 5% (2,522 likes · 174 talking about this)
  48. Cosmo for Latinas: 4.7% (10,003 likes · 470 talking about this)
  49. Latino Justice: 4.6% (2,657 likes · 123 talking about this)
  50. Calle 13: 4.2% (1,542,504 likes · 64,979 talking about this)
  51. Los Pichy Boys: 3.4% (15,260 likes · 515 talking about this)
  52. Hispanically Speaking News: 2.9% (3,191 likes · 91 talking about this)
  53. Latina List: 2.9% (3,074 likes · 90 talking about this)
  54. Pitbull: 2.6% (24,983,445 likes · 644,744 talking about this)
  55. Hispanicize: 2% (5,164 likes · 106 talking about this)
  56. Mamiverse: 3.4% (19,178 likes · 658 talking about this)
  57. Fox News Latino: 2.8% (70,211 likes · 1,991 talking about this)
  58. Immigrant Archive Project: 2.8% (12,295 likes · 347 talking about this)
  59. Latina: 2.4% (76,577 likes · 1,867 talking about this)
  60. New Latina: 1% (4,628 likes · 72 talking about this)
  61. Somos Verizon Fios: .08% (47,749 likes · 386 talking about this)
  62. Papi Blogger: .015% (837 likes · 13 talking about this)
  63. Toyota Latino: .013% (75,467 likes · 947 talking about this)
  64. Selena Gómez: .01% (34,893,949 likes · 636,203 talking about this)
  65. Latinos in Social Media: .002% (148,755 likes · 329 talking about this)
  66. Shakira: .008% (55,985,903 likes · 498,360 talking about this)

If you would like me to add your page to this list, just let me know with a comment to this blog.

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After Performing with Katherine Jenkins and David Foster, Fernando Varela to Share Stage with Lionel Richie

Posted in Writing on April 30, 2012 | 3 Comments »


To those who have been following the career of my brother Fernando Varela online for the last four years, the following video clip below is cool.

Fernando made this STARCAM appearance last weekend, before he went on stage to sing “Nessum Dorma” and “The Prayer” with David Foster and British opera sensation Katherine Jenkins. The event was a benefit for the John Wayne Cancer Institute.

Tonight, Fernando will be sharing a stage and performing with Lionel Richie and Foster. Richie has a new album out called “Tuskegee” and Fernando just might sing a song or two with the musical legend.

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April’s Sampling of Latino Facebook Pages and Their Facebook Level of Engagement (FLOE)

Posted in Writing on April 2, 2012 | 6 Comments »


When we first posted last month about the importance of engagement over numbers when it comes to Facebook pages for organizations and brands, our intent was to offer a sampling of the thousands of Latino-theme Facebook pages out there. The list was no way near exhaustive, and like we said last month, if you are a page that would like to be added to the list, just post your link below in the comments section and add it.

Before we share the latest list, just a quick reminder that this is all about engagement. The goal is to ensure that you achieve the maximum results in the number of likes that you have on a consistent basis, since the more people are talking about you, the better your chances are at establishing real relationships and getting more interest in your online content and properties.

This month, we decided to just list the Facebook Level of Engagement (FLOE) percentages. Of course, many pages have a lot of likes but imagine if you are one of those pages and you can push your FLOE over 15%? 20%? 30%? These  FLOE percentages are all based on real-time stats taken this afternoon, April 2. We also decided to make one master list, and encourage other brands and organizations to pass on their Facebook links to us so we can add you the the May list. Why are we doing this? Here are our reasons:

  1. We want to start curating a master list of Latino-themed Facebook pages.
  2. We want to see if all these pages can achieve a consistent FLOE of 15%. Once that happens, imagine the possibilities.
  3. Don’t just work to get the numbers, once you have the numbers, curate content that will have people talking about your page.
Ok, here is the April list. (Full disclosure: Latino Rebels is my organization.) And like we said, Facebook is just one part of your strategy, it is not THE strategy. The key is always about your main content hub and how a place like Facebook can get you more engaged followers and loyalists. It is interesting to note that in the case of the Rebels, our unprecedented spike in web traffic correlates nicely to our increased level of engagement on Facebook as well as other social platforms.

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