1 in 6.
Maybe Fox News Channel did indeed read the latest US Census report that shows the US Latino population growing faster than any other group in the country. Maybe it felt that when 1 out of every 6 Americans right now are of Latino origin and 1 out of every 4 children are Latino, you might want to start rethinking your media strategy. There were signs of this when Fox launched Fox News Latino last year and began to actively focus on content central to the Latino viewing audience.
Or maybe it was because, according to the Associated Press, 400 advertisers refused to have their ads run during The Glenn Beck Show.
Nonetheless, it’s official, Glenn Beck, America’s favorite conspiracy-theory-Latino-hating-extremist-Tea Party-looney (or as we say in Spanish, EL GRAN PENDEJO), will no longer have his show on Fox The AP reported this afternoon the following:
Fox News Channel on Wednesday said it was dropping Glenn Beck’s afternoon talk show, which has sunk in the ratings and suffered financially due to an advertiser boycott.
Fox and Beck said the show will end later this year.
We applaud Fox for making this decision and yes, we are not idealistic enough to think that it cancelled Beck because of his craziness. This was purely about MONEY, DINERO, CLAMS, MOOLAH.
But who cares? This is very major news, and one that has been long coming. As the article reports:
Beck’s 5 p.m. ET show averaged 2.7 million viewers during the first three months of 2010, and was at just under 2 million for the same period this year, the Nielsen Co. said. His decline was sharper among younger viewers sought by advertisers.
Increasingly, the show began to be dominated by Beck standing in front of a chalk board giving his theories about the world’s troubles.
However, Beck has built a powerful brand for himself with a radio show and digital properties. A key Fox executive, Joel Cheatwood, is joining Mercury Radio Arts later this month.
“I truly believe that America owes a lot to Roger Ailes and Fox News,” Beck said in a statement. “I cannot repay Roger for the lessons I’ve learned and will continue to learn from him and I look forward to starting this new phase of our partnership.”
One of Beck’s most prominent critics — David Brock, founder of the liberal watchdog Media Matters for America — said that “the only surprise is that it took Fox News months to reach this decision.”
What’s next for America’s Favorite Latino Hater? We are sure he is savvy enough to show up somewhere with his chalkboards and theories of a “lost America.” Let the speculation run rampant, we don’t care today. Today, we sing!