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Posts Tagged ‘United States’


Before I start, I was really happy to see so many familiar faces and people who made the Forbes’ list of 2013 Social Media Power Users. People like Ted Rubin, Chris Brogan, Ann Handley, Jessica Northey, Aaron Lee, Mari Smith, Calvin Lee, Jeff Bullis, Gary Vaynerchuk, etc. are all amazing people, and I am really happy to see them get listed.

However, the overall list sadly lacks in diversity, and it specifically ignores well-known and established Latino Power Users. Again. It is becoming a common and disturbing trend, one that needs to stop.

The author of the piece, Haydn Shaughnessy, could have clearly dug a little deeper when it comes to “influence.” Yes, he established his criteria through Peek Analytics, with the assumption that this is all about “reach.” (By the way, my Peek is 327.) That is only part of the full picture. Reach only takes you so far. It is the quality of your reach that matters. For example, my company Latino Rebels has become a go-to source for many members of the national media. Our community is highly loyal and highly engaged, and it serves a demographic (bilingual, bicultural young Latinos) that is the new “hot” demo. How do you measure that influence? By a Peek score? Or by people who come to your site and social media networks every day, who want to engage you and want to support you? The real Power User builds lasting relationships, and while many of the 2013 Forbes Power Users listed do follow that course, many others on the list do not. And that is why the list fails, in my opinion.

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So I ask again: where are the Latino Power Users? Does Shaughnessy not know about Latism or Hispanicize? Does he not know about Elianne Ramos (the Latism Reina) or Laura Gómez (the first Latina at Twitter)? These are just two very specific examples of Power Users who have earned the respect, love, and credibility of the Latino digital community. I could also give Shaughnessy about 20-30 names, but I wonder if he even read this opinion piece from the HuffPost that speaks to how Latinos just can no longer be ignored in the social space:

Latinos, who have been recorded as the group with the highest rate of early adopters are continuously embracing technology faster than any other demographic in the United States.

According to a report by Pew Internet and American Life Project, 18 percent of Latinos online are Twitter users, a greater percentage than their counterparts in every other category.

On Facebook, Latinos are also using the social media platform at a higher rate than their counterparts, with 54.2 percent of Latinos online regularly using Facebook, just above non-Latino blacks at 47.7 percent and non-Latino whites at 43 percent, according to marketing company Big Research.

Successful organizations such as United We Dream and Latism have been able to implement positive change within their communities because they not only understand Latinos, they also know how to successfully engage them. To give you an idea of their reach, United We Dream has 4,911 Twitter followers and over 13,000 “Likes” on Facebook, and Latism has over 23,000 Twitter followers and over 150,000 “Likes” on Facebook.

Or did he even read this 2012 report from Nielsen?

Social is another platform where Latinos are especially active and rising in numbers.  During February 2012, Hispanics increased their visits to Social Networks/Blogs by 14 percent compared to February 2011.  Not only are Latinos the fastest growing U.S. ethnic group on Facebook and WordPress.com from a year ago, but also Hispanic adults are 25 percent more likely to follow a brand and 18 percent more likely to follow a celebrity than the general online population.

Do you think that this happens by accident? No. It is because there is a very dynamic and influential group of Latino Power Users who are building real communities each and every day.

I know that many of those 2013 Forbes Power Users understand that the Latino social space is thriving. Last week at Hispanicize in Miami, for example, I ran into one 2013 Power User (and fellow Knick Fan) Ted Rubin, who was at that conference and making serious connections. Because Ted gets it, and he’s nice, too. Latinos are the future of social media, and I won’t accept Shaughnessy’s list for the very simple reason that it only gives you a narrow mainstream view of social media.

Forbes and Shaughnessy failed again by excluding several Latino Power Users on its list. You know why? Because they don’t have a clue about what is really happening in that space, and they have shown no desire to learn more about that space. So they follow the safe choice, because safe is not risky.

I sure hope that one day Shaughnessy actually starts engaging the Latino Power Users more and more. He might learn a thing or two.

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I am tired.

I am tired of how the US mainland media continues to portray the island-territory of Puerto Rico with one broad brushstroke—that it is a new hotbed of violence and chaos. Recently, Fortune’s Cyrus Sanati told U.S. billionaires to “beware” of Puerto Rico, saying that the island “has a bevy of social and economic problems that appear to be getting worse by the day, making it an inhospitable place for a wealthy individual seeking safety and stability.” Sanati’s piece was criticized by many of the island, not because part of it was true, but because his conclusion was way too simplistic. Does Puerto Rico have problems? Yes? Is it a modern-day crime and murder war zone? Not even close. But if that is what the U.S. media wants you to believe, why not?

Sanati even admitted via Twitter that his knowledge of Puerto Rico is only cursory when he tweeted the following response to the Latino Rebels Twitter account:

Now a new story from HoustonPress called “Bloody Tide: How Puerto Rico Affects the U.S.” is painting too much of a similar picture that quite frankly does more harm to Puerto Rico’s perception. Written by Michael E. Miller and Casey Michel, the in-depth piece (it spans over seven digital pages) depicts Puerto Rico in such a negative light, you wonder why anyone would want to live there. As the piece states: “The “Isle of Enchantment” has become bewitched by violence. A crackdown on drugs coming across the Mexican border has only pushed contraband through the Caribbean, transforming the American commonwealth into the newest nexus for narcotraffickers.” (NOTE: Miami New Times also ran the piece.)

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Later on, the story continues:

Economic hardship begets drug-running, which begets violence, which begets a murder rate normally reserved for postcolonial power struggles.

Yet Americans who ignore the island do so at their own peril. As Puerto Rican politicians make an unprecedented push to become the 51st state, the commonwealth has become more central than ever to the United States’s drug and crime problems. [Police chief Hector Pesquera] estimates that 80 percent of the narcotics entering Puerto Rico end up in East Coast cities, particularly Miami and New York. Guns and money move in the opposite direction, and fugitives flow freely back and forth, frustrating officials. Meanwhile, Puerto Ricans are pouring into Florida, New York and Texas to escape the gunfire gripping their homeland.

The writers also want you to make sure that the violence in Puerto Rico was always Puerto Rico’s fault and never anyone else’s:

This isn’t the first time waves of violence have broken over Puerto Rico. Perched at the strategic entrance to the Caribbean, the Connecticut-size island has a long and bloody history. Spanish conquistador Juan Ponce de León slaughtered Taíno natives beginning in 1508. Over the centuries, slave uprisings and independence movements were put down with deadly force. By 1898, the colony had won a degree of autonomy, only for the Spanish-American War to transfer control to the United States.

When Puerto Rican politicians voted for independence in 1914, the United States responded by granting boricuas (anyone living on the island) U.S. citizenship — just in time to be drafted for World War I. Another 30 years passed before Puerto Ricans were allowed to elect their own governor.

Under U.S. rule, the island became a popular vacation spot. But by the 1980s, with Colombian cocaine flowing through Puerto Rico to south Florida, violence became endemic. Murders decreased in the 1990s as drug routes shifted to Central America and Mexico, but in 2006, newly elected Mexican President Felipe Calderón declared an assault on cartels. Two years later, the United States launched its own $1.6 billion Merida Initiative to combat gangs.

“That is why in the past three years, Puerto Rico has become increasingly visible in regard to drug scandals,” Bagley says. “This is an unintended consequence of the pressure being brought in Mexico and Central America.”

Today drugs from HaitiColombia, Vene­zuela and the Dominican Republic stream in on Jet Skis and go-fast boats. “Because Puerto Rico is a U.S. territory, illegal contraband that makes it to the island is unlikely to be subjected to further U.S. Customs inspections,” U.S. Rep. Michael McCaul of Texas, head of the House Committee on Homeland Security, said during a hearing last year.

Let’s step back for a minute: Are the writers actually connecting Puerto Rico’s current crime problems to Ponce de León, as if violence has always been embedded in Puerto Ricans? In addition, I am still trying to figure out what the connection is between 1508 to 1898 to 1914 to 2013.

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The real and only reason why Puerto Rico has a problem with murders and drugs is simple. The territory is part of the largest drug market in the world: the United States of America. Without demand for drugs from the mainland, the current activity on the island would be non-existent. Yet the Houston writers say nothing about that very simple fact. The colonizers need their pot and cocaine, and the colony is more than happy to deliver it to them, while shooting up people in the process.

The piece’s paternalistic tone continues, especially when it made reference to the recent boycott of La Comay, suggesting that the events surrounding the boycott “seemed to expose a newfound heartlessness, as if boricuas had become numb to the violence.” Instead of focusing on the positive that such an event produced, the Houston piece almost treated the boycott as an exception, while making sure to keep including words such as “bloody tide” and “carnage” central to its narrative. When you want to manufacture the perception of “chaos,” you need to give the readers what they want, right?

Nonetheless, the real issue about Puerto Rico is hidden deep in the piece, when the writers say the following:

Truth is, there’s little willpower in DC to spend heavily on an island of 3.6 million people whose ballots don’t count. Perhaps that’s why Puerto Ricans are debating louder than ever their identity as a U.S. commonwealth. Whenboricuas went to the polls last November, 54 percent rejected the status quo. But the vote was split among those who favored independence, statehood or remaining a commonwealth. [Luis] Fortuño — the governor who appointed Pesquera — was dumped out of office.

Yes, there is very “little willpower in DC” right now, and that is why many Puerto Ricans —both on the island and on the mainland— are working together to change that. There is no mention of that movement at all the Houston piece, because why try to present a full picture when your goal is to just promote fearful perceptions of Puerto Rico? Why would you want to include more information about the Comay boycott movement and what it did to connect boricuas even more? Why would you mention Parranda PR or new other organizations that are working hard to change the perception that the Houston story perpetuates? Because that would mean sharing more of the truth about what is positive about Puerto Rico and the truth sells less stories that the sensational ones.

I just visited the island last week, my third visit this year. Does Puerto Rico have serious problems? Yes. Is it a war zone riddled by “carnage” and a “bloody tide?” That is a bit too much, and it is unfortunate, since all the Houston story does is scare people away from the island and helps to promote a negative cycle of criticism that offers very little solution to the problem. If the writers of the Houston piece were truly sincere in helping to change the dialogue about Puerto Rico, they should be ready to follow up with stories that reflect that change. They had a great story to cover last week with what the Puerto Rican baseball team did during the World Baseball Classic, for example.

But I doubt that will happen because in the end, the colonizer needs to keep the colony in check, and it will use all possible means to accomplish that.

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The following release was just published today and I say, “Fantástico.” It is time for Puerto Ricans to stand up, get connected, and work together for a greater Puerto Rico. You can give Parranda Puerto Rico a like on Facebook or follow them on Twitter.

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SAN JUAN, PR and MIAMI, FL and SILICON VALLEY, CA–(Marketwire – Dec 13, 2012) – A new social network dubbed “Parranda” — the name of a popular Puerto Rican Christmas tradition — is hoping to gather Puerto Ricans on the island and throughout the world to “remap, remake, and remobilize the Greater Puerto Rico.”

Founded by eighteen Puerto Rican entrepreneurs, scientists, and business leaders — from San Juan to Silicon Valley — Parranda will launch a beta version this Christmas of an online network with an initial focus on constructing a digital map of where all Puerto Ricans live. Later projects will include an online mentoring program, a crowd-funding capability, and a broad range of applications that serve the economic, civic, and cultural development of the island and its people.

Reimagining “The Boricua Winter”

A confluence of events has demonstrated the need, desire, and utility for a Puerto Rican diaspora network.

First, there is the continuing flight of Puerto Rican professionals to the US and other countries, which has created a persistent brain drain from the Puerto Rican economy. Second, there was the recent demonstration of political power both on the mainland and on the archipelago. The strength of the Puerto Rican vote in Florida for the 2012 election was surprising to many. And a recent plebiscite was the first time Puerto Ricans voted in a majority to reject Puerto Rico’s current political status.

Finally, there’s the recent wave of social networking activity following a recent spike in the violent crime rate in Puerto Rico, a problem recognized as one of the chief causes of migration to the US. A journalist recently labeled the online reaction to violence in Puerto Rico as “the Boricua Winter,” drawing a comparison to the Arab Spring.

“When we say ‘a Greater Puerto Rico,’ we are referring, of course, to two things,” said Giovanni Rodriguez, co-founder of Parranda and CEO of SocialxDesign, a strategic consulting firm with offices in Silicon Valley and Washington, DC. ”First, there’s the reality that Puerto Rican influence is extending beyond the borders of the archipelago. There are more Puerto Ricans living in the US today than in Puerto Rico. Second there’s the idea that Puerto Ricans everywhere — no matter where they make their home — can improve conditions in their homeland. The time is right for the launch of a platform like Parranda, which aims to bring Puerto Ricans together for a number of projects designed for large-scale social impact.”

Parranda’s first focus on mapping the Greater Puerto Rico — via a simple web application — is both practical and strategic for its longer-term goals.

“Puerto Ricans will be both surprised and energized to see where they are today, and the mapping project will enlist all Puerto Ricans to both make the map and telling others to help make it,” said Marcos Polanco, co-founder and COO of iCare Medical Inc., a startup based in San Juan. ”And once the map is well lit, it will help Parranda to execute on its larger ambitions in mentoring, funding, and support for social and commercial entrepreneurship.”

Power in Unity

The Parranda name was inspired by a Christmas-season known throughout Latin-America but mostly associated with Puerto Rico. Holiday revelers go door-to-door throughout their neighborhoods, gathering people to join them, knock on other doors, and gather more people.

“We see it as the perfect metaphor for what we are trying to do — knocking on the virtual doors of all Puerto Ricans, and asking them to join us. Plus, the Parranda concept is joyous. Yes, it will help us tackle some of our toughest challenges. But the act of coming together in itself will be part of the appeal.”

The mapping project launches along with the beta site of the Parranda network on Christmas Eve. But people can sign up for early registration by visiting parranda.org today. They can also let organizers know if they want to support the project, individually or as a sponsor.

“In the end, Parranda is a product of its people, and we see many ways for corporate, non-profit, and philanthropic organizations to join and support,” said Polanco.

About Parranda

Parranda.org is a project devoted to the economic, civic, and cultural development of a “Greater Puerto Rico.” By providing a virtual platform for mass collaboration, Parranda enables people on and off the island (the Puerto Rican diaspora) to work with one another on meaningful and measurable initiatives. We’re launching just before Christmas this year. To sign up for early registration, or to explore ways to support the project, please visit us atwww.parranda.org. You can also join the “parranda” on our social networks on Facebook at www.facebook.com/ParrandaPuertoRico and on Twitter@ParrandaPR.

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