Archive for June, 2009

With the Michael Jackson news feeding on a minute-by-minute basis, unless you can truly live under a rock, the world has seen a very interesting and fascinating story unwind on an extreme 24/7 level. As with any major story, whether we agree with the coverage or not, we can draw many lessons from it.

The v5 Group is a enterntainment packager for artists.

The v5 Group is a enterntainment packager for artists.

As a music entertainment packager, The v5 Group (part of the v5, LLC family), has watched with much interest the post-mortem (no pun intended) about artistic and financial control of the Jackson music empire, which is estimated in the billions. So, since the music business is crazy and irrational (that is a topic for another day, since the history of music marketing and distribution is amazing, so much ego, so much control), we are not surprised to see Joe Jackson (still alive?) and Al Sharpton (stop for a second and digest the fact that Sharpton is front and center here) are already trying to proclaim ownership of the MJ library.

Now, of course, we are not privy to MJ’s agreements and ownership details, but what we find relevant here is something we tell to all our artists: ALWAYS BE YOUR OWN CEO. That is, technology today has allowed a recording artist to achieve the very desirable goal of owning his/her own content.

For example, take the case of Fernando Varela, the Puerto Rican Pavarotti. Fernando has 10 years of music business experience (he has booked acts such as Dionne Warwick) and is the President of The v5 Group as well as FernandoVarela.com, which is a registered DBA (Doing Business As) part of v5, LLC.

What does this mean? In the end, Fernando is the final decision-maker on everything he does artistically, musically, and commercially. Because of this, we have pushed the social media plan for him and the results have been outstanding: A #1 Song on ITunes without a major record label. Stop to think about that for a minute, and it is all because of Twitter Love and Facebook, and a whole lotta of work. We are extremely proud of how social media has propelled Fernando Varela to stardom.

Are you an artist looking for help? A independent label that needs social media help? Feel free to connect with us here or follow us on Twitter. We can help you become a true CEO of your music, your content, and your money. Own you art and own your career. We can help.

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This is the type of message we promote. We don’t believe in challenging times, we just believe in the now and the potential it offers. Thanks to Mark for tweeting about it. Enjoy!

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June 26 Follow Friday List

Ok, people, here is the list for June 26. It is the first time I am asking you the follow two animals. You’ll see why.

Please follow:

Hi, Gini!

Hi, Gini!

@peterthetapeworm: Pete is the newest member of the Twitter Posse. Pete lives inside the tummy of Gini Dietrich, the Class President of the TwitterSphere (ty Adrian Dayton) Pete was “discovered” by Justin Brackett, and we are glad he did. Pete is the coolest worm on the planet.

@DreamWorthy: What can I say about Mike and Kali, besides the fact that I love them dearly? They run an amazing gift company (my wife loved the gifts I got her for Valentine’s Day) and I can honestly say that Mike and Kali were there with me from the very beginning. They are awesome people, full of love, integrity, and professionalism. A great duo.

@DreamWorthyDoc: Yes, Mike and Kali’s cute doggie has over 1,000 followers. Follow the Doc. He is a great tweep. Woof!

@heygregwood: Greg lives in my town, has known me since 2001, and is one of the greatest friends a guy can ever have. In addition, he is one of the top ad guys around. He knows his stuff, and what he is offering for social media these days is cutting edge and on target. I would recommend Greg to any company that is serious about making a mark in social media.

@gacconsultants: Mark is amazing, his tweets are of the HIGHEST VALUE. I love his content and what he posts. Also, very jealous since the expat lives in Costa Rica. Smart guy, great dad, awesome friend.

@katjaib: Kat is a North Shore of Boston gal, and even though I am South Shore, it’s all good. She loves to laugh, mix it up, and just be herself. She makes my Twitter experience joyful every time I see her.

@JamesRivers: Another of my Twitter mentors, James knows his stuff. He is honest, sincere, and wants to help you. There is a reason he has so many followers: he offers value and is a pro. Follow him.

Enjoy the list! Happy Friday!

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June 26 Viva Viernes Lista

Ok, mi gente. Things are TAKING OFF with Viva Viernes, as several Latino marketers and bloggers are starting to spread the Latino love. ¡Gracias mil a todos! Thank you! Please keep spreading the word. We have a chance to make social media history here and be a force on Twitter.

In the meantime, before I share my list, here is this week’s question: What is your favorite Spanish-speaking city in the world? Let us know, either here or on Twitter. ¡Saludos!

And now, la lista:

@balmeras: Ah, Bethe, every time we meet in the stream, you put a smile on my face. Your love of soccer, great music and good vibes is a testament to your amazing personality and soul. You are in adopted sister territory, chica. Thank you for everything.

@georgelopez: Yes, is it THE George Lopez. This comedic genius has done a lot for la raza and we are happy to have him here. Just one thing, George, please collaborate with your fans. We won’t bite, promesa.

@HispanicTips: Just found Tomás this week and I LOVE the content he is posting on Twitter. If you want to know about Latinos and social media, he has offered some great information. ¡Gracias mil!

@jennifervides: Jennifer was one of the first social media types to publicly discuss VivaViernes in a forum. Thank you so much. Keep spreading the amor! FYI, Jennifer also knows her PR and the Latino market. Follow her.

@MsLatina: Because Ms. Latina (her name is Ms. Latina, ¡qué cool!) is Ms. Latina. Incredible passion and energy. Go NYC!

¡Feliz fin de semana, mi gente!

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Hector Lavoe “Mi Gente”

Before I start blogging about #VIvaViernes, this is my song. ¡Me gente!

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Ole, Ole, Ole

Ole Ole Ole Ole

Ok, not the best video in the world, but I just had to add this to my blog in honor of the amazing US 2-0 victory over Spain yesterday. Yesterday proved that even though you don’t have the best talent (Spain is, I mean, was #1 in the FIFA rankings with great players like Xaxi, Fabregas, Torres), if you play hard and AS A TEAM, you can achieve anything.

The US Team proved that guts, determination, collaboration, perseverance (and yes, a little luck) lead to ultimate success. I love this US Team (Altidore, Dempsey, Donovan, Howard, Gooch, Davies, Clark, etc.) and I am so proud of them. They play in a country where soccer is, at best, the 6th most watched sport in the US, but they don’t care and they won.

¡GO USA! Now on to the finals on Sunday.

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Big News Coming Soon

v5, LLC will be making some major announcements next week that will expand our services in the publishing, direct sales, travel, and marketing spaces. It has been a long journey, but we have had a blast and we are now in an excellent position to thrive. In the meantime, check out my dorky video with my cool tee from Rizzo Tees. I feel the same when I bought that Atari shirt 30 years ago. Have a great one today!


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