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Archive for August, 2009


Ok, it was a LOOOONG day, and I apologize for not adding this before, but here it is, the VivaViernes list for August 28 and the 5 cool Latino Tweeps you should follow and why:

@lucymfel: Una razón sencilla: Lucy is a fellow boricua. I love her style and she promotes Puerto Rico and the island in a very cool way.

@chicmommyusa: Because Liseth has a very cool Twitter handle and is part of this AMAZING group of “Mami Bloggers” out there who are just having fun, writing content, and being themselves.

@RUMBOnet: If you live in the Houston area and want to stay in touch with news, then follow the Rumbo, a very cool newspaper our of the Lone Star State.

@moliee92: Because when Elisa came into my stream a few weeks back, she told me she loved 440 and Juan Luis Guerra. A very cool Latina from the DC area with a great vibe.

@gopalo: This funky Afro Cuban Jazzy band (new genre) is doing it right by promoting their music with social media. We love it when artists embrace social media. That’s how we roll and so does Go Palo.

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I am blogging from LAX right before my plane takes off and I head back home again. Overall a great week, since I got to meet great friends @kevinvandever, @jennifervides, and @JacksonHDTV. And of course, there was the flat tire in Pasadena, but also some great meetings with Gano Excel and then there was this: Breakfast Pizza!

Perfection

Perfection

Anyway, here is my Follow Friday list for this week:

@BillGanz62: Billy is my boy, and after this week, he is part of the v5 family. We made him our CXO, our Chief Experience Officer. Bill Ganz is a social media force, in the fact that he does very little shouting out and just gets the job done. Results, results, results. I love how he is going to force v5 to think a bit differently. Welcome to v5, my brother!

@Jason_Pollock: I just love what Jason has done with social media to shout out his cool movie, The Youngest Candidate. And he is awesome because no matter how many followers he has, he connects and engages. Awesome talent.

@reddsmitty: Awesome handle? Check. From Chicago? Check. Always engages and always gives out amazing Twitter vibe. Perfect. Kim, you rock!

@EmperorSEO: Because I met Jamie last night for the first time (and also had the Breakfast Pizza with him in the morning), and I found a true brother. Yeah, he’s crazy, he goes off on Twitter, he got banned from Facebook for life, but when you meet him, you see a true brother and an amazing soul. Really.

@triratnai: Because I met Slavica a long time ago last year and we discussed writing and our love of writing. She is an amazing soul.

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We all know that brands are everywhere on Twitter and for many of us who tweet on a regular basis, a lot of brands are part of our stream. We think that is a good thing, but we find it surprising that so many brands are not actively searching for and truly connecting with their customers. What a lost opportunity for so many brands. So, in the interest of some case studies, we have picked two brands we follow. One is doing it right. And one SHOULD be doing it right, but it isn’t.

BRAND 1: 1-800-GOTJUNK? THEY ARE DOING IT RIGHT

Gotta love Da Junk!

Gotta love Da Junk!

Who would have thought that a junk removal company understands Twitter? Well, we are all better for it. The 1-800-GOTJUNK account is so cool. Why? Here are the reasons:

1. They clearly identify who they are. They say that we are the Twitter admin for the company.
2. They do not promote their business online in a spammy way.
3. They engage with people and create a world where junk is fun.
4. They connect with others and are very nice.

As a result, for us, the next time we need to clean up a room full of old unwanted stuff, we plan to DM the Junk Guys. Perfect.

BRAND 2: WEEI SPORTS RADIO: DOING IT WRONG

Start Engaging, Best Sports Talk Station in America

Start Engaging, Best Sports Talk Station in America

This one baffles us. As you know, WEEI is a Boston sports institution. But their Twitter account weeisports might as well be a Yankee fan. It… [insert well-known Yankee Fan expletive said by Red Sox fans here] Here are the reasons:

1. All they do is post links to their web site. Breaking news, updates, and interviews are fine. But 100% of the time? Has anyone ever seen an @ reply with EEI on Twitter?
2. Someone at the station needs to make the simple connection that Twitter is just like their main product: sports talk radio! Can you imagine the possibilities if they started engaging with their listeners online, just like they do on the radio?
3. Social media is an extension of radio, and Twitter can be the forefront, but they are losing the opportunity. Maybe they just don’t care, or don’t want to engage. Too bad, because…

Now I have started listening more to the The Sports Hub. Maybe they will understand. They talk about Twitter all the time, let’s see some @ replies.

You Have a Chance to Engage on Twitter and Beat EEI

You Have a Chance to Engage on Twitter and Beat EEI

Let’s see who wins.

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Ok, guys first all, since I cannot do video today, let’s start Viva Viernes (a bit different from Follow Friday, think FF but with a bit more Mojito and Cultura) off with a classic old school song that I love (and Shakira, why did you steal this sample and claim it your own?):

Also, don’t forget to shout out your favorite Latino bloggers on Twitter and subscribe to them!

Here is my list for Viva Viernes, 21 de agosto:

@RamonBNuezJr: Why do I follow Ramón? Because I love his profile: a social media evangelist who wants to be a strategist. Ramón, you are doing just fine, and any company would be thrilled to have you direct a social media account. You know your stuff, hermano.

@LatISM: Latism = Latinos in Social Media. If you are a Latino social mediaphile, you HAVE to follow and connect with this profile. There are some big things happening in the fall, and I applaud their efforts. It is a ton of work, but they are doing it! ¡VIVA LATISM!

@BKLYNBIZ: Poor Yvonne, a Brooklyn girl on the West Coast. Fight the power! I always love to hear from you. You are a great soul and one of my Twitter favs.

@LatinMami: Mónica is doing it right on Twitter. A Latina business owner who promotes her biz online, but first is herself, then talks about her biz. Yes!

@carogonza: I follow Carolyn because she has a great avatar, is a Tica, and has a cool vibe. Yeah, even though I root for the US Soccer Team. ¡Viva Costa Rica!

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Hey, guys

Today was a crazy, fun day. I taught Star Wars Camp to 22 boys under 8 this week and it was fun, although challenging. I’ll take all-day meetings over that, but it is over, and in the end, the boys had a blast. So, no video today, since I am also getting ready for my daughter’s Annie debut tonight in her premiere play! So exciting.

Here is the Follow Friday list and my recommendations:

@activate: I have probably already recommended Jim Delaney and his amazing sports marketing company in Boston, but since he is the second father to my children, he gets another rec. Jim is awesome, savvy, and knows his sports marketing. I do this so I can keep getting good seats to sporting events.

@PaulSegreto: I met Paul through my Chicago sister and adopted Varela, Gini Dietrich. Paul loves his baseball, and he just loves to have a good time on Twitter. Have always loved his vibe.

@retroplustees: Yeah, I have this thing with t-shirt companies, like RizzoTees, another adopted Varela, and this is cool. The Retro Plus is another brother from another mother. Please follow. You won’t be disappointed.

@shashmc: The moment she said that my Spam Police idea was a cool one, I said, done, you get a recommendation today. Yay!

@luiserpa : I love Brazil, and I love Brazilians. I want to be Brazilian. I want to be Luis. A great guy, so cool. And yes, I met him in person through Gini Dietrich. See a pattern here?

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Everyone, and we mean, EVERYONE, is pushing social media on the Internet. Not a day goes by where we don’t receive a link or a message saying that “Yes, social media is here, and we can help.” There is a ton of noise out there, and for the organization or brand that really wants to play in social media, it can be quite confusing. So, what do you do?

Keep these five questions in mind, if you are seriously considering outsourcing your social media campaign:

1. Where are the results? Everyone can tell you that they are successful with social media, but most people cannot back it up with real data. Ask your potential vendors to show the facts: prove how they have driven traffic to a specific site or have increased a client’s product sales.

2. Do you have the resources? Social media is not an automated tool, as much as many tell you that it can be. You still need resources and people time to manage the updates and tweets, engage with customers. We do not recommend 100% reliance on automated tools. Anyone who tells you that is just selling you a sham. Social media is about people engaging other people. For that to happen, your campaign needs people to work it.

3. Do you have the experience? This kind of goes with question 1, but always look for a vendor that has business experience and understands that in the end, a social media campaign is a business venture. Sure, social media can be fun and quirky, when you are out there engaging with people, but be wary of the vendor that gives you a fun and quirky presentation, as if social media were a birthday party with clowns.

4. How authentic are you? Ask your vendors to show you examples of how they would post for you. Force them to do a live demo with their social media accounts. See them “work the room” in real time.

5. I am going to Google you, ok? Vet your vendors. Check them out on Google. For Twitter accounts, check out their grades at Twitter Grader. Look at places like TwitBlock to see if your vendors have good reputations online.

Here at v5, we always show our clients how we are doing in real time. We let our experience speak for itself. We never overhype or overpromise. Social media is a marathon. You need resources and you need dedication. The quick fix won’t work. Anyone who tells you otherwise is not being honest.

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Exciting news, Fernando Varela will be making his Canadian debut in May, 2010. Fernando has performed all over the world, in over 25 countries and in front of thousands of fans, and he will now be making his debut next year in Canada. Since we have a ton of Canadian friends on Twitter, we have grown to love our northern neighbors. They sure do have good taste. Oh, Canada!

Click on Fernando’s photo to learn more about his Canadian debut. We are so proud of him.

Fernando Varela Makes His Canadian Debut in May, 2010

Fernando Varela Makes His Canadian Debut in May, 2010

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