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Archive for August, 2009


Ok, it was a LOOOONG day, and I apologize for not adding this before, but here it is, the VivaViernes list for August 28 and the 5 cool Latino Tweeps you should follow and why:

@lucymfel: Una razón sencilla: Lucy is a fellow boricua. I love her style and she promotes Puerto Rico and the island in a very cool way.

@chicmommyusa: Because Liseth has a very cool Twitter handle and is part of this AMAZING group of “Mami Bloggers” out there who are just having fun, writing content, and being themselves.

@RUMBOnet: If you live in the Houston area and want to stay in touch with news, then follow the Rumbo, a very cool newspaper our of the Lone Star State.

@moliee92: Because when Elisa came into my stream a few weeks back, she told me she loved 440 and Juan Luis Guerra. A very cool Latina from the DC area with a great vibe.

@gopalo: This funky Afro Cuban Jazzy band (new genre) is doing it right by promoting their music with social media. We love it when artists embrace social media. That’s how we roll and so does Go Palo.

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I am blogging from LAX right before my plane takes off and I head back home again. Overall a great week, since I got to meet great friends @kevinvandever, @jennifervides, and @JacksonHDTV. And of course, there was the flat tire in Pasadena, but also some great meetings with Gano Excel and then there was this: Breakfast Pizza!

Perfection

Perfection

Anyway, here is my Follow Friday list for this week:

@BillGanz62: Billy is my boy, and after this week, he is part of the v5 family. We made him our CXO, our Chief Experience Officer. Bill Ganz is a social media force, in the fact that he does very little shouting out and just gets the job done. Results, results, results. I love how he is going to force v5 to think a bit differently. Welcome to v5, my brother!

@Jason_Pollock: I just love what Jason has done with social media to shout out his cool movie, The Youngest Candidate. And he is awesome because no matter how many followers he has, he connects and engages. Awesome talent.

@reddsmitty: Awesome handle? Check. From Chicago? Check. Always engages and always gives out amazing Twitter vibe. Perfect. Kim, you rock!

@EmperorSEO: Because I met Jamie last night for the first time (and also had the Breakfast Pizza with him in the morning), and I found a true brother. Yeah, he’s crazy, he goes off on Twitter, he got banned from Facebook for life, but when you meet him, you see a true brother and an amazing soul. Really.

@triratnai: Because I met Slavica a long time ago last year and we discussed writing and our love of writing. She is an amazing soul.

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We all know that brands are everywhere on Twitter and for many of us who tweet on a regular basis, a lot of brands are part of our stream. We think that is a good thing, but we find it surprising that so many brands are not actively searching for and truly connecting with their customers. What a lost opportunity for so many brands. So, in the interest of some case studies, we have picked two brands we follow. One is doing it right. And one SHOULD be doing it right, but it isn’t.

BRAND 1: 1-800-GOTJUNK? THEY ARE DOING IT RIGHT

Gotta love Da Junk!

Gotta love Da Junk!

Who would have thought that a junk removal company understands Twitter? Well, we are all better for it. The 1-800-GOTJUNK account is so cool. Why? Here are the reasons:

1. They clearly identify who they are. They say that we are the Twitter admin for the company.
2. They do not promote their business online in a spammy way.
3. They engage with people and create a world where junk is fun.
4. They connect with others and are very nice.

As a result, for us, the next time we need to clean up a room full of old unwanted stuff, we plan to DM the Junk Guys. Perfect.

BRAND 2: WEEI SPORTS RADIO: DOING IT WRONG

Start Engaging, Best Sports Talk Station in America

Start Engaging, Best Sports Talk Station in America

This one baffles us. As you know, WEEI is a Boston sports institution. But their Twitter account weeisports might as well be a Yankee fan. It… [insert well-known Yankee Fan expletive said by Red Sox fans here] Here are the reasons:

1. All they do is post links to their web site. Breaking news, updates, and interviews are fine. But 100% of the time? Has anyone ever seen an @ reply with EEI on Twitter?
2. Someone at the station needs to make the simple connection that Twitter is just like their main product: sports talk radio! Can you imagine the possibilities if they started engaging with their listeners online, just like they do on the radio?
3. Social media is an extension of radio, and Twitter can be the forefront, but they are losing the opportunity. Maybe they just don’t care, or don’t want to engage. Too bad, because…

Now I have started listening more to the The Sports Hub. Maybe they will understand. They talk about Twitter all the time, let’s see some @ replies.

You Have a Chance to Engage on Twitter and Beat EEI

You Have a Chance to Engage on Twitter and Beat EEI

Let’s see who wins.

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