Archive for September, 2009

Saludos, mi gente. Hope you like the video. Don’t forget about LATISM NY = Latinos in Social Media next week!


Why I follow:

Read Full Post »

Ok, everyone. We are going way back on the Twitter Time Machine today and bringing pack the Original Twitter Posse, in honor of a new book by The Fabulous Adrian Dayton.

I hope that video showed you why EVERYONE on Twitter (except for spammy accounts) should follow:


Read Full Post »

How to Truly Invest in Twitter

September is here and for Twitter, it seems like there are more and more ridiculous links that promise users to “get your Twitter profile on steroids” and run it on “auto-pilot.” As Twitter grows (it is growing and growing and growing), there are more and more new users who come in and think that this is easy stuff. Pay for a service, auto-pilot my Twitter profile, get a lot of follows, and I will be a Twitter star!

We are to here to say this and say it bluntly: If you think Twitter is all about auto-pilot and auto-responding, you are WRONG. That Internet mentality of being automatic for businesses and opportunities, is dare we say, so 2006. In order to thrive on Twitter, you need to grow organically and with purpose. You (or your social media group) needs to put in the time on a consistent basis. You need to work the largest room in the world. You need log the hours and resources. And guess what, you won’t get results instantly. It will take time, but if you do it naturally, if you connect authentically, if you truly want to engage with your customers, you WILL get there.

What do we mean by “growing organically and with purpose?” Here it is, broken down for you:

1. Grow organically: begin your Twitter follows with things that matter to you. What are your interests? Where are you from? How do you connect?
2. Go out and introduce yourself, no matter to whom or to what. Take charge of your experience here. Work it.
3. What is your purpose or objective here on Twitter? Always stay on that objective. Always. Never stray from it. Find your niche and attack it.

Read Full Post »

First of all, I cannot control the Boston wind and I really want to do this outside, which I did. Sorry for the wind!

Besides the fact that will be making a shameless plug for one of my company divisions in this video, I wish you all a happy Follow Friday and here is the list of people I mention in this video:

@ChicagoDiane: because she lives in Chicago and her name is Diane
@BobWarren: oh dear, this guy is a FORCE OF NATURE, and a blast!
@Johnny2004: a new friend from one of my favorite places in the world, the Dominican Republic
@GoAskKatie: an amazing soul and one of my first true online friends

AND NOW THE SHAMELESS PLUG: @v5ThomasCookLVI: because it is my company and I have to follow my company

Also mentioned: #BanNFL, @adriandayton, @heyclay, and @taylormills for spreading the word about the twittercasting of NFL games.

And honorable mentions go to:

@ginidietrich: my #1 Draft Prick, the Franchise, the Star of Twitter, amazing, amazing, amazing
@sambroberg: welcome, Sam, to v5!

Read Full Post »

Ok, mi gente, first of all it was WINDY in Boston today and I apologize for the wind (damn you, weather!) but I really wanted to do the video outside.

Hope you are having a great Viva Viernes. Here is the list of people I am following today in the video:

@frankienegron: cool singer awesome Twitter vibe
@beinglatino: because Being Latino is a social media movement
@JohnLeguizamo: because he is one of my favorite actors ever and I love his funny tweets
@AmericanLatina: because she always engages and go DC!
@John_Rivera: because my man loves his old school music, I mean, the REAL old school music

Read Full Post »

We love Lance Ríos and Being Latino. We really do. You know why? Because Lance has created an amazing group on Facebook called Being Latino that is one of the most active and engaging groups we have ever seen (17K followers are growing, and people actually engage here). Being Latino is a daily stop for v5. We love the content and the comments.

We are amazed by the interaction and you know why? Because all Lance does is get the conversation going. He asks questions, focuses on topics, and invites people to participate. Lance is a social media rockstah, not because he spends his time preaching about the values of social media, but because he just DOES, dives in, works hard, stays honest and humble, and most importantly: helps other people so those people can shine.


So, we are honored, incredibly honored to be on the Being Latino blog this morning with: #VivaViernes: How One Tweet Can Start a Movement. On this amazing Friday, we want to say GRACIAS to Lance and Being Latino. ¡Ustedes son increíbles! You are incredible!

Gracias mil. A thousand thanks.

Read Full Post »


In honor of Hispanic Heritage Month, Publish is very pleased to have worked with AARTPACK and Green Comma to provide free interactive digital lessons celebrating the accomplishments of Sonia Sotomayor.

These lessons, in both English and Spanish, cover several curriculum areas (Language Arts, Social Studies, Math, Science) and offer two levels of instruction. They are whiteboard-ready and online.

To access the lessons, go to this link: Sonia Sotomayor Lessons

We are honored to be part of this collaboration.

Read Full Post »

Older Posts »

%d bloggers like this: