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Archive for September, 2009

Twitter Night Football


So, we took at stab at trying to “twittercast” the exciting Patriots/Bills game. Yes, it was me and @AdrianDayton who went to the game tonight. Adrian had some business in the Boston area, and he was able to get two tickets. Our highlights and lowlights here:

1. We were in the upper section, also known as Nosebleed Heaven. We were with a lot of Bills fans, which made Adrian happy, but not me.

2. Before the game, we took pictures, posted tweets, and set the atmosphere. We were ready.

3. It started off well. Yes, we offered play-by-play and even though we were expecting that most of our stream would be like, “Yo, stop tweeting every 30 seconds about the game,” we were pleasantly surprised to get tweets like these:

“@julito77 haha, bueno. you and @adriandayton did an awesome job tonight with the play by play.”
“catching up on football updates thanks to @julito77. obrigado meu caro! (:” (I think that is something good in Portuguese.)
“@julito77 thank you for the tweets, DVR is not letting me watch live mode, so your play by play is very helpful :)”
“@julito77 I am so very proud of you tweetcasting #NFL! You are wonderful guy!!”
“@julito77 what’s the score!?”
“@julito77 Tempted to share these updates with me neighbors on the plane. I’m sure the NFL would love that.”

I know Adrian got other tweets in this stream that basically said that people appreciated the value we brought to them. And also, we actually LOVED the fact that there were several TV timeouts, so it gave us time to pause and organize some of our tweets.

4. All of a sudden, and this happened two times, we lost cell phone service. We thought that it was a bit weird, I mean, we were in a packed stadium with several towers and satellites. But for 15 minutes in the first half and about 30 minutes in the second half, when the Patriots came back, we couldn’t tweet. Hmmh… But we thank ALL our Twitter friends for letting others know, especially major thanks to @justinthesouth.

5. We had fun, and we don’t think we killed the machine that is the NFL. We might have offered some value to about 20 people on Twitter, while the NFL broadcast reached millions. Our point, we enjoyed doing this, we joked around, made comments about some very annoying Bills fans, noticed some crazy guy wearing a New England shirt AND a Yankee cap (hello?), and tried to give a little color to our Twitter streams.

The night was a blast. And isn’t that what Twitter is all about? Just connecting with your friends online and sharing things? We think so.

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VivaViernes on 9/11


Hola, mi gente, today we are rolling with VivaViernes a little bit differently. In honor of the 8th anniversary of 9/11, we want to take a moment and ask you: what do you appreciate that is right in front of row? Life is so fickle, and what keeps you going. Para nosotros: familia, amigos, y nuestrros hermanos latinos. Our family, friends, and Latino brothers and sisters. Take a moment here and let us know?

¡Peace!

And don’t forget about Latism NYC Event on October 1-2. We plan to be there on the 2nd!

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On this sacred day, when 8 years ago, the whole world became New Yorkers, we ask to take a pause and celebrate the greatest city in the world, and remember that 9/11 made New York City even stronger. Let’s never forget that:

So let’s celebrate NYC today with one of the best songs ever about the Big Apple. Sing along!

And for my NYC follows for today. Here they are:

@seanmascali: Yeah, not many Harvard guys are as cool as this young Harvard guy. I have loved Sean ever since we connected in the late winter and he gave me this awesome rec for a Greek restaurant in NYC.

@eldiariony: the best Spanish-language newspaper in NYC. Punto. Enough said.

@Cis826: even though he is no longer in NYC, he is so NYC. And the coolest Yankee fan on the planet. And coming from the Bronx Judas (me) who roots for the Red Sox, that is a recommendation.

@nflprguy: ok, even though Brian saw my posts about the Twitter Users Ban of the NFL, I have to give him much props for engaging the blog and responding to people, even though the passion of several comments disagreed with the NFL Social Media Policy. That was a class act. Follow him, and not just because he represents the NFL PR Office on Twitter.

@LouisPagan: because he has the NYC accent down, but more importantly because he is the mastermind behind the amazing LATISM = Latinos in Social Media movement. And there is going to be a great conference in NYC on October 1-2. Click on LATISM for more details.

We love you, NYC.

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To all the families who lost family members 8 years ago today, we will never forget. We are the greatest country in the the world, and we will always be strong and united, no matter our differences, no matter our disagreements. God Bless America.

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We have gotten comments from the Join The Twitter Users NFL Ban blog, but of all the comments, including a few from the NFL’s PR Office, we are proud to present this amazing suggestion from Chris Reimer, the Brilliant Owner of Rizzo Tees. Rizzo, this idea rocks. What do you all think?

NFL, Mr. Brian McCarthy, Julio , distinguished guests, fellow citizens………

I am going to give you some free advice. It is yours to keep. No, I don’t want Rams season tickets in exchange for this golden knugget. Seriously, no, keep the tickets.

You REALLY wanna create a buzz? Mashable, Gizmodo, Deadspin, EVERYONE talking about you, but in a positive light?

Here is what you do. Take a regular season NFL game, and make it your annual Social Media game. Encourage every ticket holder to bring their web-enabled phone. Maybe even give $5 off for anyone that can actually prove that they can Tweet or Facebook update from their phone. (I dunno, you’re the marketing experts, you figure it out).

Tell the fans to Tweet, Facebook update, Friendfeed, take pictures, (maybe even knock out some videos? Well maybe not yet, baby steps). This is going to be the world’s first OFFICIAL interactive game. In fact, make it some shiatty matchup like the Lions vs. Raiders. I guarantee you that, if you take the right line on this, you could make it HUGE! TV ratings will be through the roof, because every nerd will be tweeting with their friends as they watch. No one is actually going to turn off their TV to take part in this special game. They’ll be watching!

Think about it – a sporting event covered and documented by the masses unlike any before in the history of the planet. And it will have been your idea. You’ll be eons ahead of the other three sports (you’re already clobbering them, just finish them off already!)

Don’t be scared. This isn’t like mp3’s ruining the music recording industry. There’s only one NFL (LOL@Vince McMahon) – use these new powerful tools to your advantage. And free Ochocinco!

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So, first of all, we would like to thank The NFL PR Office for responding to our recent post Join the Twitter Uses Ban on thr NFL. It was a classy act, and we truly appreciate the back and forth. We would like to share the two comments that @nflprguy has shared as a way to clarify recent reports about the NFL’s social media policy when it comes to “twittercasting” of games.

Comment 1 (posted earlier today on our site)
“Perhaps i can clarify here for you re: NFL and fans on Twitter during gameday. I work in the NFL’s communications department and enjoy talking NFL on Twitter (@nflprguy).

We want people to tweet during games (as they did for the 65 preseason games so far). The only thing we (meaning our lawyers) would object to is someone trying to create play-by-play of the game with a literal description of every single play like:

1st and 10 on Ravens 20

Flacco hand off to Rice, tackle by Polamalu, 2yrd loss

2nd and 12 on Ravens 18

Flacco mishandles snap, loss of 2

3rd and 14 on Ravens 16

And so on…. (that’s 5 tweets by the way)

With an average of 150 plays per game, we’re talking nearly 60 tweets from the same person per hour. One tweet a minute for 3 hours. (on a personal note, I’m unfollowing someone who does that.)

The league has rights to the play-by-play accounts (cue the voiceover you hear during every sporting event …. Without the written consent of the NFL, etc.).

We’ve never went after a fan legally or remotely come close to suing for trying to do play by play on his blog/website. Nor do we expect on Twiter.

We’ve embraced Twitter and love watching/reading people tweet about games in progress. It’s like being in a sports bar. Tweet about great plays, tweet about other games, tweet about the announcers.”

Comment 2: Posted after I offered several questions and suggestions
“I’m not sure why you are confused. Tweet during the game, just as people have throughout the preseason, including myself. we’d ask that people just don’t tweet the literal description of play-by-play of every play as i described in the other comment.

we are not monitoring fan Twitter sites as someone suggested. as far as people who aren’t watching the game, they can go to nfl.com for the play-by-play of every single game.

by the way, u calling one friend and telling the score is quite different than you publicly doing play-by-play on your twitter page which is seen by 5,286 and growing followers.”

What are you thoughts? We have posted ours already in the earlier Join the Twitter Uses Ban on thr NFL, but want to hear from you.

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TWITTERSTEAM, Sept 6, 2009: In response to the NFL’s recent social media policy, as detailed in several media accounts, including Forbes, Mashable, as well as the No Fun League’s Official Web Site, we are asking our fellow Twitter members to seriously consider a ban on the NFL on Twitter.

So, if you agree with the reasons below, tweet out the following hash tag: #BanNFL. Much props to my man @PeterPek for his thoughts and suggestions for this. And for my buddy, Mark for pushing this my way.

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If you agree with the following reasons, add your comment to the end of this blog and we will personally deliver the final list to the New York offices of the No Fun League (actually, that would be the offices of the National Football League). What do we gain? Hey, we are serious about sports and social media here, and even though the NFL might not even care, we do believe in the power of Twitter and in the fact that this is a “true customer issue.” We plan to take this to the offices and bring it to the Commish himself. The least we can do is let the NFL know that monitoring and policing of individual Twitter accounts to see if they don’t reveal the score before the bigger networks do is just plain ridiculous and laughable.

Why You Should Join The Twitter Ban on the NFL

1. This is all about control. The NFL is clearly showing its old-school model of how to control its content, where the model has always pushed out to the market, and the market never truly pushed back. Once social media enters the arena (no pun intended, since according to the NFL, fans can’t video games from their phones or send updates about the game in progress that they are paying money for), this perceived notion of lost control has companies and major brands freaking out. The NFL needs to worry less about losing control and more about letting their fan base feel as if they are more a part of the football experience. Social media fills a huge void for NFL fans. Denying them that feeling with veiled threats of lawsuits makes the NFL look like previous brands that did not embrace their market shifts. (Music industry, anyone?)

2. If you tweet and discuss with your friends about the game as it plays, you are only increasing the brand. Here, the NFL is making serious mistakes about how its content is being distributed and viewed. It is assuming that everyone in the world is sitting in front of a screen or a radio or a laptop or a satellite TV (or whatever other medium is earning them BILLIONS) and enjoying the game. What about the crazy Patriot fan who is waiting for a plane and needs a score? Or the Eagle fan who is stuck in an in-law dinner in Los Angeles and can’t watch the game and needs a score? These desperate souls tweet out their desire for a score and within minutes they get an @ reply. Twitter is just one of many formats out there. End result? Fan is happy. They get their brand and their fix. People see the NFL in the stream and another conversation (one of millions) begins. Brand gets stronger, fans want to buy more shirts and stuff, but maybe the NFL truly doesn’t care about that.

3. Fans want to interact with players. We would personally want to suggest to the NFL that what you have here right in front of your eyes is pure gold. Let TO and Ochocinco and RMoss tweet when they score. You can add the cell phone in the goalpost padding. The first TD happens and boom, “IPhone presents the TD Tweet of Day by Ochocinco!” And imagine, “Sprint presents the Best NFL Fan @ Reply of the Game.” Bingo. We have bingo.

4. Social media censorship really doesn’t work. How are you going to stop millions and millions of people who will broadcast NFL scores on Twitter and Facebook and other social media sites? Is there really going to be an NFL Social Media Police Force that will actively find these rogue criminals, all because their updates are quicker than Howie Long’s (come one, Howie has no chance against serious Twitter users)? Again, not to bring up the music industry, but unless the NFL doesn’t embrace social media with a little more love, what is to stop 5 guys with a DirectTV package (which they are paying for) and multi-screens to tweet a Sunday show with updates, commentary, and humor, and create THE new way to follow the games? What’s to stop them from creating a profile that speaks to the power of social media and twittercasting? Imagine tweets coming from @NFL_Football, @FootballFanNat, @FFanatics, @NFL_Updates, @nfldailydose etc. etc. Hey, NFL, maybe you should grab all these now before they miss out? Wait a minute, THESE PROFILES ALREADY EXIST ON TWITTER. Oops.

5. Put some fun back into this league. The NFL brand is huge, and maybe that is one reason the NFL is getting too uppity about social media—good heavens, money is lost (yes, we just said good heavens). Well, unless it just doesn’t admit that their decision is going against the social media tidal wave, even though times are good now, the product can quickly get stale and, dare we say it, so 2003? Dive in, NFL, have more fun with social media. Go back and forth with fans. Let them rant about you and answer them back. Or else…

Now, if you are serious about banning the NFL on Twitter, add a comment here and we’ll see how many we can get. If not, all we are is dust in the wind.

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