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Archive for November, 2009


Posted by Adrian Dayton on November 27, 2009 · Leave a Comment 

We were honored to be a guest on adriandayton.com as we discussed etiquette on Twitter. We had a blast sharing some of our thoughts with the participants. Thank you, Adrian, for the chance to be on your podcast.

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We are posting this VivaVierenes entry early on Friday, since we are like the shopping malls tonight: open and ready for business.

On Friday, December 11, Latinos in Social Media = #LATISM will be having its next conference in Washington, DC. And today, we are dedicating this VV blog to them.

For more information about the event, go to LATISM DC. If the NYC and Orlando events are any indication of what Latinos in Social Media can accomplish, then the DC event will not disappoint.

¡Que viva LATISM! ¡Que viva LATISM DC! ¡Que viva viernes!

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In honor of “Black Friday,” we are doing our FollowFriday post at midnight on Friday!

Ok, now that that bad joke is over with, we move on to continue our ongoing blog series about the TRUE MASTERS of Twitter. That is, people who truly “get” what Twitter is all about: a place where you MUST always be authentic and real. A place where you initiate conversation, but also connect with people who reach out to you. Last week, we focused on Five of the Best, and this week, we add to the list.

The reason we do this is a simple one: we want to take the time and tell people, especially those who are new on Twitter, why we think the people we follow here would enrich your Twitter experience. The people we list today and have listed on previous posts ALWAYS provide incredible value to our Twitter streams. And for that, we thank them.

These five Twitter rockstars are very active on Twitter, but they are also very genuine. How do we know? Well, we have met three of them in person, and that always helps. But even if we hadn’t met them, just a quick glance of their profiles shows why they are so good on Twitter. For us, when we decide to follow people on Twitter, we always looks for three things:

• a great profile
• a steady stream of tweets (yes, we do not believe that you should be worried about “limiting yourself” on Twitter; any time you limit yourself, you stop being yourself)
• how many @ replies are in their stream

To us, that is all that matters and not the high number of followers someone might have. (Psst, next week we are going to list some great group of people who don’t have those high follower numbers, but are just as strong as anyone else on Twitter.)

On Twitter (and listen up, all you brands and businesses who think they know the secret, but don’t), we focus on this basic question: Does the person or brand truly connect with people? If yes, we follow. If no, thanks, but no thanks.

Here is our five for this week:

@theAlReza: they come no truer that Al here on Twitter, and for that, we thank him. Why do we love Al? When we catch each other in the stream, we stop, we converse, we joke, and we connect. Then, we do it all over again the next time we see each other. Perfect.

@sarahrobinson: Yes, we have met Sarah IRL this year, and yes, we have met the apple of her eye, AKA “The Young Turk.” And Sarah has such a sense of coolness that is 100% Alabama Genuine. She offers amazing content and is quick to converse, and she also cracks us up with her wit and charm. Oh yeah, Sarah is also savvy and sharp.

@adriandayton: One of the hardest working Twitter people we know, Adrian exemplifies what every person should be doing with social media: helping, helping, and helping. Once we connected with Adrian, we formed an instant kinship that extends into our offline worlds. We are proud to call him a dear friend, and if you are new to Twitter, Adrian is a walking Twitter encyclopedia who will always @ you back if you reach out to him.

@ginidietrich: This is probably like the 6th time we have put Gini in one of our blogs, and the reason why is rather an easy one: She is Simply The Best. (Ok, cue bad Tina Turner music). But seriously, in the days of companies and brands who think they still can control their message, Gini goes against that older way of thinking and basically says that you must be more transparent than ever before, because, and this is the most important thing, you are no longer the sole keeper of your message. So, you better just dive in and connect.

@chrisbrogan Chis Brogan IS the gold standard here. I am constantly impressed by how he can manage to offer amazing value, yet still do the simple things, like sending off @ replies. For some reason, we still think Chris remembers how it felt to be new to Twitter and even though he has reached the stratosphere of the Twitter Elite, there is something cool when he just sends out real tweets from him that reinforce what social media is all about. Anyone new to Twitter would benefit from what Chris does. Hopefully, we will run into him somewhere in Boston. Not an actual run-in during rush hour, but just a chance to say hi.

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Today, my VivaViernes is all about one person and you know who he is, my amazing brother Fernando Varela. This week, my brother accomplished one of his all-time dreams: singing at a halftime show for his beloved Orlando Magic. Now, you have to understand this: ever since the Magic were formed in Orlando, Fernando has been their #1 fan. I remember the days when he was just a young boy and he would catch EVERY Magic game, how he always worked it to get playoff tickets and how he still can’t stand Shaq for betraying his beloved team. The Orlando Magic are part of Fernando’s DNA. And now he has “money shots” forever.

This amazing Latino gets my #VivaViernes shoutout for today. And not just because he is my brother. Even if he weren’t, I would still believe in making sure the entire world gets to appreciate and love his blessed talent.

By the way, this is Fernando’s second appearance at Amway. Last year, thanks to former Magic owner, Pat Williams, Fernando sang the National Anthem at a game: Fernando Sings the National Anthem from Fernando Varela on Vimeo.

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As you know, Twitter is a large place, and there are many who claim to be “experts” and “social media gurus.” We aren’t knocking the many talents of these kinds of people who have the large number of followers and have great reach and influence. However, we do think that if you are going to say you believe in the power of social media and are a top social media evangelist, you should practice what you preach.

That is, if people are engaging you in the conversation on Twitter, it might make sense to actually and consistently engage back. No excuses. In this spirit, we are recommending 5 of Twitter’s Best, people who actually have a very large number of followers, truly understand Twitter, and truly engage their followers (always), even when they are inundated with 100s of @ replies every day. We commend you all for doing this. We know how hard it is to constantly be in touch with your stream, but when you do, your reputation and class show with flying colors.

FOLLOW THESE TWITTER MASTERS

@earthXplorer: JD is the REAL DEAL on Twitter. I am always happy to see him in my stream, and he does share amazing content. He is the perfect example of someone who can get a large number of followers but still remember that numbers don’t matter: it is just about connecting here. JD is a MUST FOLLOW.

@RizzoTees: Full disclosure about the fabulous RizzoTees. I don’t work for them and I don’t get anything from. I just love their amazing tees (have bought 2!) and how Chris has been able to create a true “social media brand” for his company. It’s funny, when I first started following the Rizz (at 20K) I was afraid to reach out to him, since I was just starting at Twitter. But I said, wait, I love Chris’ vibe and I am so glad I reached out and connected. I have made a true friend. We are brothers forever.

@shellykramer: to one of my fellow “Overtweeters,” I salute you! Shelly is amazing, just amazing. She GETS it and has the uncanny ability to make each Twitter convo authentic, funny, and personal. One of the best!

@tommytrc: another one of the Twitter Greats! Tommy is always engaging and always providing amazing content to my stream. His tweets are interesting, fun, and pure. He also engages the right way with people. Go, Tommy!

@mattsingley: You know how people have required reading, like the Times or the Journal or the Huff Post? Well, Matt is my required reading. His blog on social media is EXCELLENT, but more importantly, Matt makes it a point to continue to connect with his base. Believe me, that is HARD to do as you keep growing, but Matt keeps it real, and we love him.

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From the bottom of my corazón, I would like to thank the members of LATISM for honoring us with an award from Best Hispanic FL Agency for Use of Social Media. ¡GRACIAS! ¡GRACIAS! ¡GRACIAS!

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Here is a video of Fernando Varela in the “Believe” Halftime Charity Show at the Orlando Magic game on November 18, 2009. It was a wonderful event, and we are proud of what Fernando and Susan have accomplished with VisionUnity, especially with the kids who performed in the show. Enjoy!

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