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Archive for December, 2009


Today, VivaViernes takes a moment to reflect about 2009, since with the holidays coming up, this is the last true non-holiday viernes of the year. (Psst, we will have a very special VV video next week for the holidays).

Take a moment today and share your success. It’s ok. You don’t have to be humble here. Tell us: What success did you achieve in 2009? Why was it such a great year?

Here is why 2009 for us will always be the best year of our lives:
1. As we share the music of Fenando Varela all over the world, we have met and connected with so many amazing people online. This hasn’t felt like work at all. Really. For us, our online friends have become our family. And that is just amazing.

2. We have been blessed to be associated with LATISM = Latinos in Social Media, and we have seen it grow from an idea to incredible momentum. We cannot even begin to list all the people who worked hard to make LATISM great (mmh, maybe in a music video?) but we do have to mention @LouisPagan and @AnaRc. ¡Gracias mil! We can’t even imagine our life without LATISM.

¡Que viva Latism! ¡Que viva viernes!

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We love Mashable and once in a while we will share some of their links here. And we had to share this one, since it is a great one. For those who think social media is a fad, maybe this post can add some insight.

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We are proud to be “Latinos Doing Their Own Thing.” Thank you, Being Latino, for adding Fernando Varela to the series!

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You hear it all time in this country: if you want to take advantage of the American dream, think big. Reach for the stars and you will succeed. Tons of motivational speakers make a living of this very principle, telling people that the best way to change your situation is to go for it, raise the bar and “boom!” you will be a success. Is this not the greatest country in the world? The land of success? The land of the winner? The land of Big Ideas? The land of #1? If you can just ATTACK it and be everywhere at all times, YOU, my friend will be able to do this:

Now, we are not saying that vision and focus are bad things, but we do take issue when so much on the Internet and social media perpetuates this myth of THINKING BIG, ACTING BIG, and BEING #1. What is happening right now with the social media craze, is that the message is being twisted and exploited: there is so much misinformation out there that is just not true. And people are paying for this advice! Paying for it.

This is what is happening in social media: We are buying into the hype of getting the most followers, getting on the most social networks, making the most friends, being the most popular that in the end, you wonder why people feel a “social media burnout.”

You know why? Because no human being, no matter how good or savvy or sharp or connected, can be THE everyone to everyone else. No human being can constantly engage people and maintain valid relationships that matter. Sure, if you are a major brand or business, your reach might go deeper. But even then, if you don’t have 10, 20, 30, 100, 200 (or ALL your employees, like Best Buy) people pushing your brand, you won’t reach everyone.

And that is the irony of social media: by having the tools to reach the entire world (see the hype here), you in essence risk reaching no one.

The reason is a simple one: because our obsession with numbers and followers and updates and statistics overshadows the TRUE goal of social media—to authentically connect with one individual (or one brand) and establish an enduring and valuable relationship. Very few companies and people (very few) can accomplish this on a wide scale. It’s hard work. And for the other 99% of us, we wonder why we just want to just give it up. We never feel we have made #1, when in fact, we never consider how many great relationships we have made along the journey.

So DON’T THINK BIG, THINK SMALL.

So if you are using social media for your business and if you are on 20 social sites, cut it down to five. Work those five as well as you can, especially if those five are the five you know your customers, fans, supporters, buyers, partners, associates, vendors, etc. reside in.

If you just care about numbers and are not giving back to your tribe, stop and reach out to your tribe right now. Start talking and better still, listen more.

If you have lost focus and feel no one is listening to you or caring about your message (maybe because you are caught up the numbers?), change the direction, find your true personality and start small. Reach out to one, make a connection, then reach out to another. Connect. And then repeat and repeat. And repeat again. And then some.

Converse and don’t just post. Live a two-way life, and not a one-way message. No one cares about your one-way message. They don’t. You know why? Because those people who think are listening to you are also being distracted from some many things. So to stay relevant, you better (you must) make sure you are always advancing the conversation and giving to others. Prop others up because this is the right thing to do and not because you have to.

Once you are “thinking small,” big things will happen.

A special acknowledgment needs to be made to Stew Friedman for his perspective on this and how thinking small leads to more creative business leadership. Also, giving it up to Charles M. Schulz for his brilliance.

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We are very excited to be tweeting live on December 12 at Latinos in Social Media DC Event to discuss Twitter tips for new businesses. We have also created this brief video that will offer some of our tips and what we will be tweeting about. ¡Saludos!

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This is was a cool week and we were honored to speak at the annual Latinos in Information Sciences and Technology Association conference at the Marriott Marquis in Times Square. We were part of a social media panel hosted by LATISM = Latinos in Social Media and it was a pleasure to be there. On behalf of v5 and FernandoVarela.com, and Publish, a thousand thanks. ¡Gracias mil!

And for VivaViernes, we did a little video of the great people we hung out with. ¡Que VivaViernes!

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Check out this website I found at facebook.com

So we love what Being Latino does on Facebook (22,000+ fans and growing) for that reason, we HAD to give a shout out to them! Here we are showing some love to Being Latino on Facebook. Ha!

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