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Archive for January, 2010


When it comes to social media, Facebook is and always will be the gold standard. As we have worked the room on Twitter (and don’t get us wrong, we LOVE Twitter), sometimes we forget the fact that Facebook is a more personal space, where people don’t have to think in 140 characters or less.

Facebook is a destination for people. And we are thrilled to know that Fernando Varela is now over 2,000 fans on his fan page (and counting). Sure, coming from the guy (me) who says numbers don’t matter, you might be thinking that I am going against what I always say. I still believe that, but the fact is that numbers do matter if you have established a presence that adheres to the essentials of social media: honesty, commitment, intergrity, and the desire to help others.

The issue now is this: as Fernando’s fan base grows on Facebook, the challenge is to make sure what he and his teams offer and share there will make his fans feel constantly connected to him. Our social media efforts have gone on for over a year now. There is no turning back, and the worst thing we can do right now is take a break.

The work can be a lot, especially when you want to always be consistently posting a variety of updates and content for Fernando’s fans. But you know what makes us feel great? Sure, Fernando is family, but when you stop and read the amazing comments he has received on his FB site from all over the world (literally), then you know that his talent will not be overlooked. We (as in his fans) have the power through social media to share Fernando to thousands, and we know, eventually, to millions. Some might laugh and think we are way in over our heads. We will see. We trust what social media has done and will do for Fernando Varela.

As a special thank you to all who are following Fernando’s career, we offer you this song, one of our favorites: “You Raise Me Up/Por ti seré”

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Here is our next Social Media Tip 4. We are still seeing a lot of “programs” and “secrets” to run your social media campaigns on “auto-pilot.” We are here to say: in order to build your brand online with social media, it takes time, work, commitment, authenticity, and discipline.

Let us know what you think?

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We have been wanting to do this for about 3 months, and we just went for it. Here is our first video in Spanish about social media. Presentamos nuestro primer video sobre los medios sociales. Let us know what you think?

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