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Archive for February, 2010


Rising superstar Fernando Varela’s powerful and dramatic tenor voice is stirring a buzz around the nation. He captures the hearts of his audiences with musical tributes to artists such as Andrea Bocelli, Josh Groban, Luciano Pavarotti, and Mario Lanza. With his charming personality and good looks, this glorious young singer nicknamed the Puerto Rican Pavarotti will leave a lasting memory.

Catch Fernando in South Florida in March: http://bit.ly/9TRKsq

Posted via web from v5, LLC

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Yes, Ellen DeGeneres’ Twitter Account is a cool one. About 4+ million people agree, and we have to say that of all the celebrity accounts out there, it is one of the better ones around.

We were joking around last week on Twitter, saying that we should try to use the power of Twitter to start getting additional appearances for Fernando Varela, since he is getting a nice, genuine following on Twitter. Let’s test Twitter out and just say it: We want to use Twitter to get Fernando on The Ellen Show. Simple as that. His voice and presence would make for a great appearance and the whole social media angle would be ideal.

So, we started to tweet and just say: Hey, @TheEllenShow, this is a blatant tweet to get @fernandovarela onto your show. It was just a joke, having a little fun. But then it was interesting to see that people in our stream got excited about this and began to RT it. And RT it a few more times. The support was amazing, and people from our Twitter stream just basically said that yes, Fernando needs to be on The Ellen Show.

Social media as booking agent? As organic PR? Would it even matter? They never check things like that… we’re just like everyone else who tries to get attention.

Well, Fernando was able to get on the radar screen when @TheEllenShow followed him today, which was totally cool. He is now part of @TheEllenShow’s “select few” of 23,000 following. Thanks! So maybe, just maybe, they are watching him now.

Psst, he really can sing… Really. An incredibly talented singer. #1 version of “Por ti volaré” on iTunes. His fans love him on Twitter. This could be the entertainment story of the year. @TheEllenShow discovers @fernandovarela via Twitter.

So if you feel that social media is powerful, leave a comment here and let us know that you want Fernando Varela on The Ellen Show? Please?

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I recently did a periodic cleanup of our Twitter account using Untweeps, which is a service that tells you which Twitter accounts you are following are no longer active. I was surprised to see that I was following about 900 Twitter inactive accounts. We saw some familiar faces, and quite frankly, it was sad to see that some accounts of people we got to know last year are no longer actively tweeting.

This whole notion of social media being a marathon really hits home when we do these types of periodic cleanups. For whatever reason, humans are humans, and yes, Twitter isn’t for everyone, and for many, it grows tired and stale. Which leads us to the subject of this blog: why there is no such thing as a perfect social network.

Sure, I love Twitter, but as with any service I use, I are starting to find some limitations to it that are turning us off a bit. I have listed a few here, and are curious if others have their own dislikes about Twitter. Let me know?

1. Quotes: People taking quotes from other people and citing them on Twitter are becoming spam to us. Simple as that. Does anyone gain anything from this? We would love one reason. Here’s some advice: quote yourself; that might be more interesting and fun for your base.

2. Spam Accounts: It is so surprising to see that so many spam accounts are still around and allowed by Twitter to be posted. You would think that after seeing FOREX for the 1,000th time, Twitter might do something about it.

3. Brands That Don’t Get Social Media, But Think They Do: If we see another one-way stream of information on an account with no interaction at all, we do plan to let out at 140-character primal scream. Why, why, why, do brands think that “social media” is just a stream of no interaction? Do they not realize that this steady and passive stream is just hurting their rep? They might as well stop right now, and just delete their accounts. That would be more useful.

4. The Ego-Blasting: Newsflash to so-called savvy Twitter accounts: this isn’t about you, it’s about them.

5. Auto-Follow DMs: People you follow who then send you an auto DM thanking you for the follow, but when you reply to that DM, you can’t send them the DM because they aren’t following you. Come on!

Ok, that felt good.

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