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Archive for February, 2010


Rising superstar Fernando Varela’s powerful and dramatic tenor voice is stirring a buzz around the nation. He captures the hearts of his audiences with musical tributes to artists such as Andrea Bocelli, Josh Groban, Luciano Pavarotti, and Mario Lanza. With his charming personality and good looks, this glorious young singer nicknamed the Puerto Rican Pavarotti will leave a lasting memory.

Catch Fernando in South Florida in March: http://bit.ly/9TRKsq

Posted via web from v5, LLC

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Yes, Ellen DeGeneres’ Twitter Account is a cool one. About 4+ million people agree, and we have to say that of all the celebrity accounts out there, it is one of the better ones around.

We were joking around last week on Twitter, saying that we should try to use the power of Twitter to start getting additional appearances for Fernando Varela, since he is getting a nice, genuine following on Twitter. Let’s test Twitter out and just say it: We want to use Twitter to get Fernando on The Ellen Show. Simple as that. His voice and presence would make for a great appearance and the whole social media angle would be ideal.

So, we started to tweet and just say: Hey, @TheEllenShow, this is a blatant tweet to get @fernandovarela onto your show. It was just a joke, having a little fun. But then it was interesting to see that people in our stream got excited about this and began to RT it. And RT it a few more times. The support was amazing, and people from our Twitter stream just basically said that yes, Fernando needs to be on The Ellen Show.

Social media as booking agent? As organic PR? Would it even matter? They never check things like that… we’re just like everyone else who tries to get attention.

Well, Fernando was able to get on the radar screen when @TheEllenShow followed him today, which was totally cool. He is now part of @TheEllenShow’s “select few” of 23,000 following. Thanks! So maybe, just maybe, they are watching him now.

Psst, he really can sing… Really. An incredibly talented singer. #1 version of “Por ti volaré” on iTunes. His fans love him on Twitter. This could be the entertainment story of the year. @TheEllenShow discovers @fernandovarela via Twitter.

So if you feel that social media is powerful, leave a comment here and let us know that you want Fernando Varela on The Ellen Show? Please?

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I recently did a periodic cleanup of our Twitter account using Untweeps, which is a service that tells you which Twitter accounts you are following are no longer active. I was surprised to see that I was following about 900 Twitter inactive accounts. We saw some familiar faces, and quite frankly, it was sad to see that some accounts of people we got to know last year are no longer actively tweeting.

This whole notion of social media being a marathon really hits home when we do these types of periodic cleanups. For whatever reason, humans are humans, and yes, Twitter isn’t for everyone, and for many, it grows tired and stale. Which leads us to the subject of this blog: why there is no such thing as a perfect social network.

Sure, I love Twitter, but as with any service I use, I are starting to find some limitations to it that are turning us off a bit. I have listed a few here, and are curious if others have their own dislikes about Twitter. Let me know?

1. Quotes: People taking quotes from other people and citing them on Twitter are becoming spam to us. Simple as that. Does anyone gain anything from this? We would love one reason. Here’s some advice: quote yourself; that might be more interesting and fun for your base.

2. Spam Accounts: It is so surprising to see that so many spam accounts are still around and allowed by Twitter to be posted. You would think that after seeing FOREX for the 1,000th time, Twitter might do something about it.

3. Brands That Don’t Get Social Media, But Think They Do: If we see another one-way stream of information on an account with no interaction at all, we do plan to let out at 140-character primal scream. Why, why, why, do brands think that “social media” is just a stream of no interaction? Do they not realize that this steady and passive stream is just hurting their rep? They might as well stop right now, and just delete their accounts. That would be more useful.

4. The Ego-Blasting: Newsflash to so-called savvy Twitter accounts: this isn’t about you, it’s about them.

5. Auto-Follow DMs: People you follow who then send you an auto DM thanking you for the follow, but when you reply to that DM, you can’t send them the DM because they aren’t following you. Come on!

Ok, that felt good.

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So if you are in Orlando on April 23, you can catch Fernando Varela LIVE in concert. This is a very special event as Fernando gets to perform in front of his home crowd. For tickets, click here: http://bit.ly/a8mJ3M

Posted via web from v5, LLC

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We have always believed that how you think of Twitter will shape how you behave on Twitter. To those who see it as a promotional stream of noisy one-way information, it is very unlikely that they will ever capture the true essence of Twitter: to connect and be an active part of the conversation. We don’t think we will ever convince people to stop automatically streaming feeds that, quite frankly, no one sees or no one cares about.

So, instead, we will try to convince the “auto streamers” that maybe they should take a moment and rethink their Twitter strategy 100% (do they even have a Twitter strategy?). Here is our list of what we think provides good, solid “value” on Twitter:

1. Post interesting content that YOU choose individually and think would benefit your base on Twitter. It could be anything: a news piece you read, a great (and real) blog post that got you thinking, or, here’s a shocker, it can even be a song or picture that you like. Have fun with it, but the most important thing is to actively decide what you want to post and share, asking yourself: “Will my Twitter base like this?”

2. Thank people and tell them why you are thanking them. We know some people like to DM their thanks. We like to @. Why? Because it creates a conversation and maybe, just maybe, others will join in and then, something cool happens.

3. Make a conscious effort to help others and expect nothing in return. That’s a hard one for many, especially for all those brands that just want to shout out their links to the world, thinking that people will actually visit them. News Flash: they won’t. People don’t care if you are just selling. You are wasting your time and hurting your brand. Please stop as quickly as you can and start over again. Seriously.

4. Connect people to other people, especially if they have similar interests. Some of the best relationships we have made on Twitter came through introductions through other people.

5. It’s ok to promote what you do, just don’t do it 24/7 and with every tweet. Don’t hide sales links under the guise of “blog posts.” Don’t be clever or misleading. If you are going to promote what you do, heck, just say what you do and tell the truth.

Those are our five. What are yours? What would you add?

PS In doing some thinking about this topic, we came across this cool presentation that takes the notion of adding value with Twitter to more specifics. They are some good ideas here: 9 Ways to Add Value Via Twitter

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Social media is a paradox, especially when it comes to maintaining your brand out there. Once you commit to it, you have to keep feeding the machine, and with deadlines and other projects, you just don’t have time to do it all.

Sure, people can tell you that you can create a list of 10 things to do each day, focus on those, and achieve your goals. Sounds great as advice, but sometimes (ok, most of the time), life and reality get in the way. Yes, sometimes you can’t do it all, and guess what?, that’s cool.

There will be times when goals will not be met, and we just tell you to resist the feeling of panic. If you have a good social media presence and are still connected with people, you won’t become irrelevant overnight. The best thing you can do is just be honest with people, tell them the truth, and promise them that you will be back.

So, yes, this is our first blog in about a week. We just have not been able to post as much as we would have liked the last week. The reason? We have clients, and when it comes to crunch time and deadlines, our clients are our #1 priority. And guess what, that is ok. Don’t put the pressure on yourself all the time. Take that break and let people know. It’s cool. (And least, we hope.)

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