Franky Benítez

Social media is a paradox, especially when it comes to maintaining your brand out there. Once you commit to it, you have to keep feeding the machine, and with deadlines and other projects, you just don’t have time to do it all.

Sure, people can tell you that you can create a list of 10 things to do each day, focus on those, and achieve your goals. Sounds great as advice, but sometimes (ok, most of the time), life and reality get in the way. Yes, sometimes you can’t do it all, and guess what?, that’s cool.

There will be times when goals will not be met, and we just tell you to resist the feeling of panic. If you have a good social media presence and are still connected with people, you won’t become irrelevant overnight. The best thing you can do is just be honest with people, tell them the truth, and promise them that you will be back.

So, yes, this is our first blog in about a week. We just have not been able to post as much as we would have liked the last week. The reason? We have clients, and when it comes to crunch time and deadlines, our clients are our #1 priority. And guess what, that is ok. Don’t put the pressure on yourself all the time. Take that break and let people know. It’s cool. (And least, we hope.)