In the digital age, the printed word has its challengers and one of the biggest ones of all is YouTube. So, without question, as authors share and market their works with others online, video is central to any social media marketing strategy.
As part of the plan to spread the word about Franky Benítez, I created a YouTube channel for the novel. The hope is to share videos related to the stories mentioned in the book and even include some appearances from me and other guests.
In the meantime, we did a quick 30 second intro about the novel with some photos and iMovie (oh, yeah and The Beta Band). The photos are family ones that inspired some of the characters in the novel. Yeah, I do write about what I know, but a lot of what I have included is fiction.
Let me know what you think?
And don’t forget to follow the novel on Twitter and Facebook.
Franky Benítez 
Nice job on the intro video, Julio.
Quick and to the point. Hoping it’s a quick thing I can show interested people. Thanks, you are quickly winning the BEST COMMENTER OF JRV.COM Award.
I love it! Trying to remember that song! Great job on the introduction.
Cool! It is Dry the Rain by The Beta Band.
What a great way to promote your writing. Excellent idea.
Trying to use social media to pimp the writing out. LOL. thanks!
Julio, the video was well paced and effective. You are showing a lot of authors one of the golden rules of show biz: shorter is better. Also, videos are ranked high by the search engines. So they are indispensable to promoting a writer’s work.
Thanks, Raul. In doing the video, it really got me to thinking about the central theme of the story. For the Internet crowd, if you don’t get attention in 15 seconds, you won’t get it at all. You do a good job with your page as well. Gracias, mano.