While covering the social media saga of author Alisa Valdes-Rodriguez, several of our readers had emailed us to see if we could find more information about famed Hollywood attorney Marty Singer, who was hired by Encanto Productions’ Ann Lopez to ensure that Valdes-Rodriguez cease from posting her opinions and thoughts on social media about the TV adaptation of her book, THE DIRTY GIRLS SOCIAL CLUB.
According to its website, Singer’s firm, Lavely & Singer, is “one of the world’s premier talent-side entertainment litigation firms.” The profile on its website continues with this quote:
First, we represent clients against the tabloids and other media and internet outlets in disputes which arise prior to, as well as after, the publication of articles which defame the clients or invade their privacy. We also police the manner in which the names and likenesses of our clients are commercially exploited throughout the world. Second, we represent clients in the resolution and litigation of a broad range of entertainment industry disputes including copyright and other intellectual property disputes, contract breaches, and business torts.
It is clear that Brooklyn native Singer, nicknamed “The Mad Dog,” knows his stuff and understands that in the entertainment business, you got to be tough. His actions in representing Ann Lopez resulted in a rather detailed retraction and correction by Valdes-Rodriguez regarding her social media fight with Lopez. Occasionally, Valdes-Rodriguez has tweeted and posted some updates about her situation, but it is no longer as detailed or frequent, when compared to the period between December 23, 2010 until January 6, 2011.
Singer’s web page also includes a section called RAGING BULLS, where the following excerpts and quotes a 2000 Los Angeles Magazine article are included:
- “What these lawyers possess is the proven ability to go all the way, to a jury trial if necessary, and play by whatever rules are laid down to save their client’s freedom or fortune in a civil or criminal matter. On the other hand, when one of them makes a phone call or sends a demand letter, arguments are often settled quickly … and quietly.”
- “I’ll make one call to a publicist to check out a tip,” growls New York Post Page Six editor Richard Johnson, “and pretty soon I get a hand-delivered letter from Singer threatening all sorts of disasters and financial damages.”
- “Marty is a heavy hitter, but he’s reasonable,” claims [National Enquirer Editor Steve] Coz in a careful tone. “He’s one of the few that ‘gets it’–his clients need the press every bit as much as the press needs his clients.”
As with any lawyer, Singer has his web critics, and some of his letters have been publicly shared online. Here are some of those links.
- Deadline.com, Steve McPherson’s Lawyer Marty Singer Faxes Letter To The Hollywood Reporter Demanding “Apology And Retraction”
- TheAwl.com has posted several pieces about Singer, including Who’s Afraid of Marty Singer?, which begins with the following quote: Why do people take Marty Singer seriously? The cage-rattling, form-letter-rewriting Hollywood lawyer spews lawsuits like anxious starlets spew breakfast.”
Yes, Singer is the real deal when it comes to a lawyer who will fight for a client. Which leads us to this question: What about the countless of social media accounts on Twitter and Facebook who shared their unfiltered opinions about Valdes-Rodriguez and Lopez? We saw tweets that used profanity to insult Lopez, Encanto and NBC from social media accounts who expressed their anger and passion about the story. Will Singer go after them as well? And if so, what recourse does he have to tell other social media accounts to stop their expression of opinion and free speech? We are in interesting times, when news and opinion flows as quick as a WIFI connection. Will printed hard copy legal letters still have its effect?
As you know, we declared Valdes-Rodriguez a “social media winner,” which is quite different from saying that she won her battle with Lopez. Valdes-Rodriguez was savvy and understood that if her message got out in social media, it would take a life of its own. We also believe that Lopez could have used social media to answer the allegations instead of doing business the old-fashioned Hollywood way. Sure, Singer has very likely won the legal war, but the little mini-battles that happened in the social media space were all won by Valdes-Rodriguez.