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Archive for June, 2012


The US Department of Labor released the May employment numbers for Puerto Rico and the data confirms the following:

  • May’s 14.2% rate is the island’s lowest unemployment rate since February, 2009, when it was at 14.1%. The unemployment rate has fluctuated between 14.1% and 16.6% since Republican and pro-statehood governor Luis Fortuño, who is facing re-election in November, has been in office.
  • Right now, Puerto Rico’s civilian labor force is at 1,267,965—this is the lowest labor force on the island since October, 1995 (1,266,581). The following graphs show how Puerto Rico’s civilian labor force continues to decrease over the past 10 years. The graphs also show that there are fewer jobs on the island. So, even though the unemployment rate is now at 14.2%, the labor pool is shrinking and so is the total number of employed people. For example, in December 2011, there were 1,090,300 employed Puerto Ricans and the December 2011 unemployment rate was at 15.2%. In May 2012, there were 1,087,600 employed Puerto Ricans with an unemployment rate of 14.2%. Between December 2011 and May 2012, therefore, there has been a net decrease of about 2,700 employed people in Puerto Rico because the civilian labor force during that time has gone from 1,285,500 people in December 2011 to 1,267,965 people in May 2012. That is a loss of about 17,000 people in the labor force.
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  • Public sector government jobs are now at about 266,000 jobs, which is the lowest since October, 2011, yet ever since Fortuño’s big purge to have fewer public sector jobs on the island when he took  office in 2009, public sector jobs continue to increase.
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You can see all the latest statistics here.

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If you don’t ever want to read this blog, just watch this video: all you need to know about Puerto Rico right now in 2012. Check out TheLastColony.com

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To be quite honest, we never thought that the Facebook page of LatinoRebels.com would ever achieve a similar spike in growth and engagement when we posted the now famous Thank You, Jesús meme in January, 2012.

But this week, it happened again for the Rebeldes, and it was a combination of many things. How did we get a 366% Facebook Level of Engagement (FLOE) rate?

It was a combination of several things. Here they are:

Damn Cat Pictures: This image, showing the history of art through depictions of cats, was shared with us by a fan. So we posted it. And we got over 5,000 shares in 4 days, proving once again that social media engagement is all about cats sometimes.

BanderaGate: The Daily News ‘oops’ moment of a Cuban flag instead of a Puerto Rican flag got us some attention this week. We were the first media outlet to break the story, and our piece was quoted and attributed by several major media outlets, including the New York Times, the HuffPost, and PrimeraHora.com from Puerto Rico.

The TIME cover: We were the first outlet on Facebook to share this week’s historic TIME cover (with credit back to TIME’s main site, but two hours before TIME’s own Facebook page posted the cover) and because of that, our post got more shares that TIME’s page (2,276 for the Rebeldes, compared to 1,725 shares for TIME). Being the first to report does have its advantages.

The Rebels’ FB post (credited to TIME) got more shares this week than TIME’s own post

The Facebook page of TIME posted the same cover two hours later around 9 am EST is about 500 shares less than the one posted by Latino Rebels (with credit) at 7:50 am EST on the same day.

#YoSoy132: We were one of the first media outlets in the United States to provide English-language social media coverage of what is being billed as the Mexican Spring. As a result, about 30% of all our Facebook engagement is coming from Mexico the last few week.

Finally, this increase in Facebook engagement has also directly influenced growth our on main website, LatinoRebels.com. According to our latest analytics, we are averaging 1,000 unique visitors a day, 1,600 pageviews a day, and 78& new visitors. Spread across the year, we have already achieved over a quarter of a million visits (269,831), over 200,000 unique visitors and 388,876 pageviews. We still believe we will be able to achieve 600,000 visits, 500,000 uniques, and about 750,000 pageviews. This is with no advertising and just through SEO and our social media networks. According to our internal traffic data and third-party sites like Alexa, we can say with certainty that LatinoRebels.com is one of the top independent Latino media sites in this world.

To put this week’s growth in perspective, the Facebook page of Latino Rebels is more engaging and more popular this week than the following media brands and pages on Facebook, even though all these pages have more fans, this week Latino Rebels is without question more engaging:

UPDATE, June 17, 2012: Our Facebook community surpassed the 1 million mark in total reach and our current FLOE is over 400%.

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