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Archive for August, 2012


In today’s El Nuevo Día, Pedro Pierluisi, the island’s Resident Commissioner and a pro-statehood Democrat, said that if Puerto Ricans want the U.S. Congress to act upon the island’s political status, voting “No” to the first question of the two-question November 6 non-binding plebiscite will send a strong message to Congress that Puerto Ricans desire a change in the current commonwealth system. Basically, the first question asks Puerto Ricans if they care to remain a commonwealth of the US or whether they prefer a change in status. The second question—if voters do indeed prefer a change—would ask voters to choose from three status options: independence, statehood, or sovereign free association.

Pedro Pierluisi, Puerto Rico’s Resident Commissioner

Even though the entire November 6 plebiscite is non-binding (meaning Congress doesn’t have to do anything no matter what Puerto Ricans vote on), Pierluisi believes that a “No” vote on the first question would send the right message to Congress.

The first question of the two included in the consultation on the status 6th November that will determine if the U.S. Congress will act to implement the results of the vote, said today the Resident Commissioner Pedro Pierluisi. This is what END reported (translation is ours):

“En la primera es que nos va la vida. Si se rechaza el status actual, pues entonces de la segunda el Congreso lo que va a recibir es el deseo de nuestro pueblo en cuanto a cuál de las opciones de cambio es la que favorece. Y ahí sí que no va a tener alternativa”.

“Si por otro lado, que yo espero que no sea el caso, pide que Puerto Rico permanezca con el status que tiene, hasta nuevo aviso, pues entonces la contestación de la segunda pregunta lo que le va a indicar al Congreso es hacia dónde va dirigido nuestro pueblo, pero el Congreso no va a actuar sobre ese resultado”.

“Si el pueblo le dice que no quiere cambio, estoy seguro, no tengo duda, que el Congreso va a esperar para actuar sobre el asunto del status hasta que el pueblo le diga lo contrario”.

“The first question is what matters to us and our lives.  If voters reject the current status [in the first question], that Congress will know what option the desire of our people will prefer with the second question.  There will be no alternative [in the second question].”

“If on the other hand, I hope it’s not the case, voters call for Puerto Rico to stay with the current status, until further notice, then the answer to the second question about what option our people want to indicate to Congress, well, Congress will not act on that result.”

“If the people says they do not want a change [in status], I’m sure, I have no doubt that Congress will wait to act on the status issue until the people tell them otherwise.”

Pierluisi, who is a pro-statehood Democrat and the island’s non-voting member in Congress, and is running for re-election (on November 6; yeah, we know it’s complicated) on the same ticket as pro-statehood Republican governor Luis Fortuño, did make it a point to say that Democrats in Congress would be more open to having Puerto Rico become a state (if the statehood option wins in the plebiscite’s second question) than Fortuño’s fellow Republicans. Yes, we know, it is really confusing. Anyway, this is what Pierluisi added:

“El resultado va a hablar por sí solo. Si la mayoría del pueblo rechaza el status actual pues entonces, como yo lo veo, no tengo dudas de que mis compañeros y compañeras en el Partido Demócrata van a tomar cartas en el asunto y van a querer responder a ese llamado del pueblo por un cambio”.

 “En el caso de los republicanos sabemos que hay sectores en el partido republicano que son muy conservadores, que se han opuesto hasta que meramente tengamos un plebiscito en el pasado y no tengo duda de que también se opondrían a que Puerto Rico se uniera como un estado”.

“The result will speak for itself. If the majority of people reject the current status for then, as I see, I have no doubt that my colleagues in the Democratic Party will take action on the matter and will want to answer the call of the people for a change.”

“For the Republicans, we know that there are sectors in the Republican Party who are very conservative, who have opposed to even have a plebiscite in the past and I have no doubt that they also oppose Puerto Rico becoming a state.”

The status question is the one issue that the island’s politicians have abused for decades. What Pierluisi should be saying on the floor of Congress is that the plebiscite be made BINDING immediately. Instead, Pierluisi falls into the same political trap as every other politician on the island: he is using the carrot of Congress being more accepting of the will of Puerto Rican voters by pushing for an initial answer that clearly benefits his pro-statehood beliefs. A true Resident Commissioner would push for a binding resolution NOW. Instead, Pierluisi is just playing partisan politics, which gets even more complicated on the island since most of his fellow Democrats are more likely to be pro-commonwealth advocates than pro-statehooders. Add the fact that Pierluisi is also saying the Democrats in the Congress would be more open to accept the plebiscite vote than certain sectors of the Republican party, the party that Fortuño is a part of, and it becomes one big political ball of confusion. How can anyone in Puerto Rico even understand it?

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It is August 1 and it’s time for another review of Latino-themed Facebook pages and their Facebook Level of Engagement (FLOE). Like we have said in the past:

Our intent was to offer a sampling of the thousands of Latino-themed Facebook pages out there. The list was no way near exhaustive, if you are a page that would like to be added to the list, just post your link below in the comments section and add it. Before we share the latest list, just a quick reminder that this is all about engagement. The goal is to ensure that you achieve the maximum results in the number of likes that you have on a consistent basis, since the more people are talking about you, the better your chances are at establishing real relationships and getting more interest in your online content and properties.

Let’s first check in with the Facebook page of George Takei, the KING OF FACEBOOK. His latest numbers as of this morning: 2,359,514 likes · 2,838,184 talking about this (that is a 120% FLOE, another outstanding month for the Facebook Page King).

Like we say every month, many pages have a lot of likes, but imagine if you are one of those pages and you can push your FLOE over 15%? 20%? 30%? These FLOE percentages are all based on real-time stats taken this morning, August 1. We also decided to make one master list, and encourage other brands and organizations to pass on their Facebook links to us so we can add you to the future lists. Why are we doing this? Here are our reasons:

  1. We want to start curating a master list of Latino-themed Facebook pages.
  2. We want to see if all these pages can achieve a consistent FLOE of 15%. Once that happens, imagine the possibilities.
  3. Don’t just work to get the numbers, once you have the numbers, curate content that will have people talking about your page. With greater numbers, you have a greater chance of engaging people and having people sharing your content on Facebook organically.
  4. We decided to keep some of the bigger Latino celebrity pages since a few agencies asked us to do this. It is exciting to see that such pages has millions and millions of likes, but the fact remains: all those pages are under-performing in terms of engagement rates. Just look at George Takei’s page. He has 2 million likes and his engagement rate is off the charts. Celebrity pages just don’t get it. FOLLOW TAKEI’S MODEL!

Ok, here is the August list (numbers based on page checks on August 1, 2012 from 8am-9am EST; full disclosure: Latino Rebels is my organization.)  It is very important to note that Facebook can be fickle. For example, a page might all of a sudden have 10,000 people talking about it, but then it dips down to 6,000 again.

Nonetheless, we are just trying to capture a moment in the monthly life of a Facebook page. This is not a definitive data study, since they only way to capture that is to have pages actually submit the real hard admin data.

And like we said, Facebook is just one part of your strategy, it is not THE strategy. The key is always about your main content hub and how a place like Facebook can get you more engaged followers and loyalists.

August’s Sampling of Latino Facebook Pages and Their Facebook Level of Engagement (FLOE)

  1. One Voice Radio: 579% (643 likes · 3,726 talking about this)
  2. Pa’lante Latino: 242.9% (1,556 likes · 3,779 talking about this)
  3. Latino Rebels: 117% (17,802 likes · 20,857 talking about this)
  4. Being Puerto Rican: 99.5% (20,187 likes · 20,087 talking about this)
  5. Fit Latina: 89% (1,085 likes · 966 talking about this)
  6. Sofrito for Your Soul: 86.9% (8,929 likes · 7,757 talking about this)
  7. NBC Latino: 69.5% (4,337 likes · 3,013 talking about this)
  8. So Mexican: 62.5% (1,060,690 likes · 663,451 talking about this)
  9. Voto Latino: 47.6% (32,613 likes · 15,515 talking about this)
  10. SoLatina: 47% (60,144 likes · 28,279 talking about this)
  11. Pocho.com: 35.7% (1,874 likes · 668 talking about this)
  12. VOXXI: 30.7% (3,286 likes · 1,010 talking about this)
  13. Being Latino: 25.3% (76,136 likes · 19,319 talking about this)
  14. Presente.org: 23.8%(9,607 likes · 2,286 talking about this)
  15. Think Mexican: 22.9% (4,975 likes · 1,138 talking about this)
  16. The Big Tino: 22.8% (72,734 likes · 16,596 talking about this)
  17. Remezcla: 16.8% (10,756 likes · 1,804 talking about this)
  18. Gozamos: 16.3% (4,084 likes · 668 talking about this)
  19. Cuéntame: 13.7% (81,045 likes · 11,090 talking about this)
  20. Primer impacto: 12.6% (200,362 likes · 23,538 talking about this)
  21. Mamiverse: 11.7% (18,959 likes · 2,225 talking about this)
  22. HuffPost Latino Voices: 11.4% (7,041 likes · 806 talking about this)
  23. National Hispanic Foundation for the Arts: 11.4% (1,397 likes · 159 talking about this)
  24. Disney World Latino: 10.5% (61,215 likes · 6,452 talking about this)
  25. News Taco: 10.2% (4,245 likes · 434 talking about this)
  26. Univision News: 8.8% (5,992 likes · 526 talking about this)
  27. Mexican Word of the Day: 8.2% (1,316,494 likes · 107,597 talking about this)
  28. Cosmo for Latinas: 8.2% (7,691 likes · 627 talking about this)
  29. Telemundo: 7.3% (316,198 likes · 23,141 talking about this)
  30. Somos Verizon Fios: 7.1% (37,941 likes · 2,671 talking about this)
  31. SpanglishBaby: 6.8% (5,514 likes · 374 talking about this)
  32. El Diario NY: 6.4% (4,632 likes · 297 talking about this)
  33. Latina: 5.8% (68,198 likes · 4,017 talking about this)
  34. El Gordo y la Flaca: 5.6% (305,426 likes · 17,165 talking about this)
  35. Fox News Latino: 5.5% (64,717 likes · 3,575 talking about this)
  36. Los Pichy Boys: 5.5% (13,623 likes · 747 talking about this)
  37. Mayo Clinic (Español): 5.5% (1,245 likes · 69 talking about this)
  38. American Latino Museum: 4.9% (120,054 likes · 5,902 talking about this)
  39. Mi Casa Broadcasting: 4.9% (4,175 likes · 204 talking about this)
  40. Pitbull: 4.5% (22,220,230 likes · 1,007,836 talking about this)
  41. Immigrant Archive Project: 4.5% (11,961 likes · 534 talking about this)
  42. Mun2: 4.2% (208,904 likes · 8,748 talking about this)
  43. Hispanicize: 3.9% (4,535 likes · 179 talking about this)
  44. Despierta América: 3.7% (107,651 likes · 4,019 talking about this)
  45. National Council of La Raza: 3.6% (19,055 likes · 694 talking about this)
  46. Es el momento: 3.5% (11,827 likes · 408 talking about this)
  47. La Cosmopolitana: 3.5% (1,265 likes · 44 talking about this)
  48. Vitera: 3.3% (4,562 likes · 153 talking about this)
  49. Latina List: 3.3% (2,953 likes · 99 talking about this)
  50. Ask a Mexican: 3.2% (35,814 likes · 1,134 talking about this)
  51. Selena Gómez: 2.5% (32,790,414 likes · 832,399 talking about this)
  52. Calle 13: 2.8% (1,230,262 likes · 34,089 talking about this)
  53. Ford en español: 2.8% (1,617 likes · 46 talking about this)
  54. Hispanically Speaking News: 2.4% (2,974 likes · 71 talking about this)
  55. People en español: 2.3% (169,655 likes · 3,948 talking about this)
  56. Shakira:  0.06% (53,403,436 likes · 327,447 talking about this)
  57. Cristiano Ronaldo: 0.006% (47,330,743 likes · 296,751 talking about this)
  58. Toyota Latino: 0.005% (74,493 likes · 413 talking about this)
  59. Latinos in Social Media: .001% (139,888 likes · 177 talking about this)

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