Ok, hopefully by now, I don’t have to explain much about this little experiment that started in March. But just in case, you can read about the background here. Let’s just get into it.
Who, among a sample of a few pages, is the most engaging Latino Facebook Page at the beginning of November? Let’s see below. Anything above 15% is really strong. Anything above 40% is outstanding. Anything above 40% is beyond ridiculous and on another level.
Ok, here is the November list (numbers based on page checks on November 8, 2012 from 7:30 am-8:15 am EST; full disclosure: Latino Rebels is my organization. Also, this is just a data capture from a limited time window. We know that the “people talking about this” feature can fluctuate. This is not an exact science, but it does prove that having a highly engaged community will always benefit your brand, organization, group, etc.)
November’s Sampling of Latino Facebook Pages and Their Facebook Level of Engagement (FLOE)
- Cultura: 3914% (2,265 likes · 88,647 talking about this)
- One Voice Radio: 294% (1,302 likes · 3,834 talking about this)
- Rico Puerto Rico: 226% (42,881 likes · 96,905 talking about this)
- Voto Latino: 144% (53,678 likes · 77,337 talking about this)
- Latino Rebels: 71.3% (22,945 likes · 16,356 talking about this)
- Gozamos: 56.6% (4,560 likes · 2,581 talking about this)
- Presente.org: 39.7% (10,514 likes · 4,175 talking about this)
- Cuéntame: 39.3% (91,726 likes · 36,106 talking about this)
- News Taco: 32% (4,373 likes · 1,396 talking about this)
- El Diario NY: 31.5% (21,642 likes · 6,828 talking about this)
- National Hispanic Foundation for the Arts: 30.4% (3,558 likes · 1,083 talking about this)
- Pocho.com: 27.7% (2,728 likes · 765 talking about this)
- Sofrito for Your Soul: 27.2% (9,777 likes · 2,668 talking about this)
- Despierta América: 24.2% (168,884 likes · 40,995 talking about this)
- Being Latino: 23.1% (80,927 likes · 18,759 talking about this)
- VOXXI: 22.6% (13,212 likes · 2,982 talking about this)
- The Big Tino: 21.7% (61,874 likes · 13,439 talking about this)
- So Mexican: 19.1% (1,764,441 likes · 337,823 talking about this)
- NBC Latino: 18.6% (37,771 likes · 7,026 talking about this)
- SoLatina: 17.8% (62,603 likes · 11,126 talking about this)
- HuffPost Latino Voices: 17.7% (8,591 likes · 1,517 talking about this)
- People en español: 16.8% (191,066 likes · 32,156 talking about this)
- Fit Latina: 15% (1,562 likes · 234 talking about this)
- Remezcla: 14.7% (12,039 likes · 1,772 talking about this)
- Being Puerto Rican: 13.9% (22,130 likes · 3,083 talking about this)
- SpanglishBaby: 13.3% (7,620 likes · 1,018 talking about this)
- Proud to Be Latina: 12.8% (1,827 likes · 233 talking about this)
- National Council of La Raza: 11% (21,597 likes · 2,374 talking about this)
- Think Mexican: 10.8% (5,541 likes · 597 talking about this)
- Pa’lante Latino: 10.8% (2,027 likes · 218 talking about this)
- Primer impacto: 10.5% (273,714 likes · 28,784 talking about this)
- MundoFox: 10% (66,565 likes · 6,541 talking about this)
- Univision News: 10% (8,022 likes · 808 talking about this)
- El Gordo y la Flaca: 9.7% (344,097 likes · 33,459 talking about this)
- CNN en español: 8.7% (1,235,747 likes · 107,654 talking about this)
- American Latino Museum: 8.4% (121,902 likes · 10,356 talking about this)
- Disney World Latino: 7.9% (106,947 likes · 8,427 talking about this)
- Ford en español: 6.9% (1,917 likes · 106 talking about this)
- Mexican Word of the Day: 6.8% (1,316,029 likes · 89,686 talking about this)
- Telemundo: 6.3% (362,312 likes · 22,663 talking about this)
- Univision: 6.2% (612,864 likes · 38,171 talking about this)
- Es el momento: 6% (14,997 likes · 898 talking about this)
- Mun2: 5.8% (247,692 likes · 14,305 talking about this)
- Latina Mom Bloggers: 5.8% (1,492 likes · 86 talking about this)
- Ask a Mexican: 5.7% (37,152 likes · 2,131 talking about this)
- Latina Bloggers Connect: 5% (2,077 likes · 103 talking about this)
- Mayo Clinic (Español): 5% (2,522 likes · 174 talking about this)
- Cosmo for Latinas: 4.7% (10,003 likes · 470 talking about this)
- Latino Justice: 4.6% (2,657 likes · 123 talking about this)
- Calle 13: 4.2% (1,542,504 likes · 64,979 talking about this)
- Los Pichy Boys: 3.4% (15,260 likes · 515 talking about this)
- Hispanically Speaking News: 2.9% (3,191 likes · 91 talking about this)
- Latina List: 2.9% (3,074 likes · 90 talking about this)
- Pitbull: 2.6% (24,983,445 likes · 644,744 talking about this)
- Hispanicize: 2% (5,164 likes · 106 talking about this)
- Mamiverse: 3.4% (19,178 likes · 658 talking about this)
- Fox News Latino: 2.8% (70,211 likes · 1,991 talking about this)
- Immigrant Archive Project: 2.8% (12,295 likes · 347 talking about this)
- Latina: 2.4% (76,577 likes · 1,867 talking about this)
- New Latina: 1% (4,628 likes · 72 talking about this)
- Somos Verizon Fios: .08% (47,749 likes · 386 talking about this)
- Papi Blogger: .015% (837 likes · 13 talking about this)
- Toyota Latino: .013% (75,467 likes · 947 talking about this)
- Selena Gómez: .01% (34,893,949 likes · 636,203 talking about this)
- Latinos in Social Media: .002% (148,755 likes · 329 talking about this)
- Shakira: .008% (55,985,903 likes · 498,360 talking about this)
If you would like me to add your page to this list, just let me know with a comment to this blog.