Archive for November, 2012

Ok, hopefully by now, I don’t have to explain much about this little experiment that started in March. But just in case, you can read about the background here. Let’s just get into it.

Who, among a sample of a few pages, is the most engaging Latino Facebook Page at the beginning of November? Let’s see below. Anything above 15% is really strong. Anything above 40% is outstanding. Anything above 40% is beyond ridiculous and on another level.

Ok, here is the November list (numbers based on page checks on November 8, 2012 from 7:30 am-8:15 am EST; full disclosure: Latino Rebels is my organization. Also, this is just a data capture from a limited time window. We know that the “people talking about this” feature can fluctuate. This is not an exact science, but it does prove that having a highly engaged community will always benefit your brand, organization, group, etc.)

November’s Sampling of Latino Facebook Pages and Their Facebook Level of Engagement (FLOE)

  1. Cultura: 3914% (2,265 likes · 88,647 talking about this)
  2. One Voice Radio: 294% (1,302 likes · 3,834 talking about this)
  3. Rico Puerto Rico: 226% (42,881 likes · 96,905 talking about this)
  4. Voto Latino: 144% (53,678 likes · 77,337 talking about this)
  5. Latino Rebels: 71.3% (22,945 likes · 16,356 talking about this)
  6. Gozamos: 56.6% (4,560 likes · 2,581 talking about this)
  7. Presente.org: 39.7% (10,514 likes · 4,175 talking about this)
  8. Cuéntame: 39.3% (91,726 likes · 36,106 talking about this)
  9. News Taco: 32% (4,373 likes · 1,396 talking about this)
  10. El Diario NY: 31.5% (21,642 likes · 6,828 talking about this)
  11. National Hispanic Foundation for the Arts: 30.4% (3,558 likes · 1,083 talking about this)
  12. Pocho.com: 27.7% (2,728 likes · 765 talking about this)
  13. Sofrito for Your Soul: 27.2% (9,777 likes · 2,668 talking about this)
  14. Despierta América: 24.2% (168,884 likes · 40,995 talking about this)
  15. Being Latino: 23.1% (80,927 likes · 18,759 talking about this)
  16. VOXXI: 22.6% (13,212 likes · 2,982 talking about this)
  17. The Big Tino: 21.7% (61,874 likes · 13,439 talking about this)
  18. So Mexican: 19.1% (1,764,441 likes · 337,823 talking about this)
  19. NBC Latino: 18.6% (37,771 likes · 7,026 talking about this)
  20. SoLatina: 17.8% (62,603 likes · 11,126 talking about this)
  21. HuffPost Latino Voices: 17.7% (8,591 likes · 1,517 talking about this)
  22. People en español: 16.8% (191,066 likes · 32,156 talking about this)
  23. Fit Latina: 15% (1,562 likes · 234 talking about this)
  24. Remezcla: 14.7% (12,039 likes · 1,772 talking about this)
  25. Being Puerto Rican: 13.9% (22,130 likes · 3,083 talking about this)
  26. SpanglishBaby: 13.3% (7,620 likes · 1,018 talking about this)
  27. Proud to Be Latina: 12.8% (1,827 likes · 233 talking about this)
  28. National Council of La Raza: 11% (21,597 likes · 2,374 talking about this)
  29. Think Mexican: 10.8% (5,541 likes · 597 talking about this)
  30. Pa’lante Latino: 10.8% (2,027 likes · 218 talking about this)
  31. Primer impacto: 10.5% (273,714 likes · 28,784 talking about this)
  32. MundoFox: 10% (66,565 likes · 6,541 talking about this)
  33. Univision News: 10% (8,022 likes · 808 talking about this)
  34. El Gordo y la Flaca: 9.7% (344,097 likes · 33,459 talking about this)
  35. CNN en español: 8.7% (1,235,747 likes · 107,654 talking about this)
  36. American Latino Museum: 8.4% (121,902 likes · 10,356 talking about this)
  37. Disney World Latino: 7.9% (106,947 likes · 8,427 talking about this)
  38. Ford en español: 6.9% (1,917 likes · 106 talking about this)
  39. Mexican Word of the Day: 6.8% (1,316,029 likes · 89,686 talking about this)
  40. Telemundo: 6.3% (362,312 likes · 22,663 talking about this)
  41. Univision: 6.2% (612,864 likes · 38,171 talking about this)
  42. Es el momento: 6% (14,997 likes · 898 talking about this)
  43. Mun2: 5.8% (247,692 likes · 14,305 talking about this)
  44. Latina Mom Bloggers: 5.8% (1,492 likes · 86 talking about this)
  45. Ask a Mexican: 5.7% (37,152 likes · 2,131 talking about this)
  46. Latina Bloggers Connect: 5% (2,077 likes · 103 talking about this)
  47. Mayo Clinic (Español): 5% (2,522 likes · 174 talking about this)
  48. Cosmo for Latinas: 4.7% (10,003 likes · 470 talking about this)
  49. Latino Justice: 4.6% (2,657 likes · 123 talking about this)
  50. Calle 13: 4.2% (1,542,504 likes · 64,979 talking about this)
  51. Los Pichy Boys: 3.4% (15,260 likes · 515 talking about this)
  52. Hispanically Speaking News: 2.9% (3,191 likes · 91 talking about this)
  53. Latina List: 2.9% (3,074 likes · 90 talking about this)
  54. Pitbull: 2.6% (24,983,445 likes · 644,744 talking about this)
  55. Hispanicize: 2% (5,164 likes · 106 talking about this)
  56. Mamiverse: 3.4% (19,178 likes · 658 talking about this)
  57. Fox News Latino: 2.8% (70,211 likes · 1,991 talking about this)
  58. Immigrant Archive Project: 2.8% (12,295 likes · 347 talking about this)
  59. Latina: 2.4% (76,577 likes · 1,867 talking about this)
  60. New Latina: 1% (4,628 likes · 72 talking about this)
  61. Somos Verizon Fios: .08% (47,749 likes · 386 talking about this)
  62. Papi Blogger: .015% (837 likes · 13 talking about this)
  63. Toyota Latino: .013% (75,467 likes · 947 talking about this)
  64. Selena Gómez: .01% (34,893,949 likes · 636,203 talking about this)
  65. Latinos in Social Media: .002% (148,755 likes · 329 talking about this)
  66. Shakira: .008% (55,985,903 likes · 498,360 talking about this)

If you would like me to add your page to this list, just let me know with a comment to this blog.

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Last night the island of Puerto Rico experienced a historic election. Not only did Puerto Ricans go to the polls to vote for Governor, Resident Commissioner, and other legislative positions, they also voted in yet another non-binding plebiscite that tried to determine whether Puerto Ricans favored its current commonwealth relationship with the United States, and if not, whether it favored statehood, independence, or associated free state.

The biggest news of the night was that Republican pro-statehood incumbent governor Luis Fortuño of the island’s New Progressive Party (PNP) lost his re-election bid to Alejandro García Padilla, the Democratic pro-commonwealth challenger of the island’s Popular Democratic Party (PPD). The independence candidate, Juan Dalmau, as well as the other third-party candidates, didn’t even play a role in the tally, which is still being counted. The following screen shot showed the latest results as of this morning, with over 96% of the precincts reporting.


The Fortuño loss confirmed what many Puerto Ricans had said all along: his policies and personality were too polarizing. While he was being praised by FOX News for being a new Latino conservative, Fortuño could not break away from his critics and detractors. Double-digit unemployment and a consensus that Puerto Rico was heading in the wrong direction, a Gasoducto project gone bad, and the Ley 7 protests gave García Padilla the little boost he needed. Of course, it wasn’t a landslide and with pro-statehood Democrat PNPer Pedro Pierluisi winning his re-election bid for Resident Commissioner, the Fortuño loss is not a clear mandate for García Padilla. He is going to have to work with the PNP since the role of Resident Commissioner (the island’s non-voting member in Congress) is seen as the island’s second-in-command. Pierluisi is Puerto Rico’s Washington voice and the uneasy alliance between the PPD and PNP will be interesting to watch, to say the least.

Yet I will argue that this is all a good thing for Puerto Rico, since no matter what García Padilla or the PPD are saying today, the island’s formal Washington-San Juan relationship is now a bipartisan status  issue (it doesn’t hurt that both García Padilla and Pierluisi are Democrats). And given the results of the plebiscite, that is a good thing. A really good thing.

Which brings us to the status questions, and why in the end, Puerto Rico wins.

Here are the latest results. Question 1 basically asked if Puerto Ricans prefer to keep the status quo (commonwealth) or reject. The status quo was rejected. (FYI, there were over 64,000 blank votes, more to come on that.)


García Padilla, Puerto Rico’s governor-elect, favored a YES vote. He lost.

When it came to what options Puerto Ricans favored (statehood, independence, free associated state), here are the latest results:

Statehood was what Fortuño favored, and so did Pierluisi. So in essence, Fortuño won this one. However, it gets complicated when one takes into account that over 468,000 votes (so far) were blank for this category, which is the strategy García Padilla declared. Because a blank vote meant that you were voting for the status quo, which by the way was already rejected in Question 1. Therefore if you take into the account the blank votes, here is where it stands:


Let’s face it, García Padilla made a strategic mistake on his part, and that is actually great thing for Puerto Rico. Here is why: Question 1 basically said NO to the status quo, which is what García Padilla favored. Question 2, which only listed three options (BLANK was not an option), made statehood the winner. As uncomfortable as that makes García Padilla today, the reality is that political games that telling people not to vote backfired.

Voting BLANK doesn’t count. It doesn’t mean anything. It just means BLANK. It means you didn’t want to vote or even provide an honest choice, especially since Question 1 already rejected the status quo or the BLANK people were trying to defend in Question 2.

If the PPD were smart and savvy about Question 2 and if they wanted to have statehood lose the vote, they should have pushed for either independence or associated free state, or they would have initiated a real write-in campaign for the status quo. But they didn’t, and this morning they are left defending a political system that around 1 million Puerto Ricans don’t want and a status option the PPD can’t support. Already, García Padilla has lost control of the status agenda. He will be forced to resolve it by engaging those who favor other options.

So governor-elect García Padilla needs to be careful right now. He cannot start his administration by refuting and ignoring the results of the plebiscite. He will be making a huge mistake in putting the political history of the PPD ahead of a vote that clearly says that the status quo must change. I am not suggesting that García Padilla should all of a sudden push for statehood, but what he SHOULD do his first day in office in tell Pierluisi to demand that Congress move the process on resolving Puerto Rico’s political status. Staying stuck in the past will keep the island in neutral and eventually going backwards, instead of doing the right thing and putting the people over one political party’s stubborn preference.

Many Puerto Ricans will criticize Fortuño, and those criticisms have merit, but Fortuño should be commended for establishing a plebiscite process that rejected the status quo and initiated a real tangible dialogue about where Puerto Rico goes next. García Padilla, if he is smart enough, could actually go down as the Governor who finally moved the needle on the island’s status and resolved it. He can also thank Fortuño for that because that is why leaders do: sacrifice politics for the greater good, even if it means losing your own election.

Now for a different take on this, read what my dear friend Gil the Genius has to say about it. This time around, we follow different paths about yesterday’s results and come to the same conclusions: we need more “adults” in Puerto Rican politics. The PPD leadership missed a huge opportunity to be “adults” and to clarify the plebiscite question by actually fully participating in it, instead of trying to be clever about it. Being clever is the old way. Being honest about where Puerto Rico goes next is the new way. Here is to the new way. It it will win.

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