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Archive for the ‘#BanNFL’ Category


Sure, it has silly apps, stupid games (Pillow Fight can be deleted for all we care), annoying notifications, and for a while, we were getting inundated with invites and requests, but we are here to say that yes, Facebook is still the best social media site out there.

Let’s take the case of Fernando Varela, whose Facebook Fan Page is nearing 3,400 fans and is growing every day. It, in essence, is becoming Fernando’s social media hub.

And what we have seen over the last month from Fernando’s page is fascinating:

1. There are now more Spanish-speaking fans on his site than English-speaking fans.
2. The top country with the most Fans is Venezuela. The United States is #2. Then comes Colombia, Argentina, and Mexico.
3. The top three cities with the most Fans are Caracas, Bogotá, and Santiago.

And what does this mean? As Fernando’s fan base grows in Latin America, we are seeing more fan comments in Spanish as well as more fan comments in the stream. We are seeing comments from people who want to get Fernando to sing in their country. So we tell them to share his page with others and then his Fan Page grows and then we get more comments asking about when Fernando can get to sing and then his Fan Page grows, etc., etc.

So, basically, Facebook allows Fernando to instantly connect with a global audience. A few months ago, the Fan Page was mostly English-speaking and US-based. Within a few weeks this year, even though there is a strong US base on his page, there is now an even stronger base from Latin America. All of a sudden, interest increases and so do new markets.

Basically, Facebook is Fernando’s virtual fan club, and as this club grows, so will awareness of Fernando’s amazing talent. Pretty simple and pretty powerful, huh? All because of a web page called Facebook, which, by the way, is free to join.

Facebook still rules, of that there is no doubt.

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Social media is a paradox, especially when it comes to maintaining your brand out there. Once you commit to it, you have to keep feeding the machine, and with deadlines and other projects, you just don’t have time to do it all.

Sure, people can tell you that you can create a list of 10 things to do each day, focus on those, and achieve your goals. Sounds great as advice, but sometimes (ok, most of the time), life and reality get in the way. Yes, sometimes you can’t do it all, and guess what?, that’s cool.

There will be times when goals will not be met, and we just tell you to resist the feeling of panic. If you have a good social media presence and are still connected with people, you won’t become irrelevant overnight. The best thing you can do is just be honest with people, tell them the truth, and promise them that you will be back.

So, yes, this is our first blog in about a week. We just have not been able to post as much as we would have liked the last week. The reason? We have clients, and when it comes to crunch time and deadlines, our clients are our #1 priority. And guess what, that is ok. Don’t put the pressure on yourself all the time. Take that break and let people know. It’s cool. (And least, we hope.)

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We are helping Univision to spread the word about a very special episode of “Sábado Gigante” on Saturday, January 23.

This just was announced from Univision:

“The Univision Network announced today some of the performers who will join Don Francisco in “Unidos Por Haití” (United for Haiti), a 4-hour live special edition of “Sábado Gigante” (Giant Saturday) dedicated to raising funds for the earthquake victims in Haiti through the American Red Cross. The special will air LIVE Saturday, January 23, 2010 at 7pm ET/PT (6pm Central) on the Univision Network and will be simulcast on Galavisión Network.

In a moving outpouring of support, a star-studded lineup of artists have confirmed their participation in the special including Alejandra Guzmán, Chayanne, Daddy Yankee, David Bisbal, Gloria Estefan, Graciela Beltrán, Luis Fonsi, Natalia of La Quinta Estación, Olga Tañón, Pee Wee, Ricky Martin, Shakira, Thalía and Willy Chirino, among others. These artists will join the Univision family in an effort to not only raise desperately needed funds for the victims, but to also bring hope to the Haitian community.

In addition to the performances from the studios in Miami, “Unidos Por Haití” will also feature live segments from various cities across the U.S., including Los Angeles, New York, Washington D.C. and San Juan, Puerto Rico, as well as from the Dominican Republic and Haiti. The special program will also be broadcast in 10 countries across Latin America.”

If you are on Twitter, follow the hashtag: #UnidosHaiti to be updated on fundraising efforts.

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So this little hashtag that could, Viva Viernes, is getting some nice attention in the Twitter stream. It just goes to show that in the world of Twitter, there is a place for a niche, and in this case, we have tried to make Fridays on Twitter a bit more social and fun that just the constant streams of Follow Friday tweets we see.

We did a quick little video that talks about other things you can tweet about on Viva Viernes. Hope you like it.

¡Que viva viernes!

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v5, the exclusive online marketer of FernandoVarela.com, was very proud to have helped the UFL last week in helping to bring fans to the October 22 Florida Tuskers game at the Citrus Bowl. Through a strategy of connecting with football fans in Orlando and as well as Orlando media outlets on Twitter and Facebook, v5’s campaign brought people to the game. We had a blast. Can’t you just tell from the face of @papijulio?

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Here are some pictures of the game and of the section we helped to fill: v5’s UFL Photo Album

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A few things about today: can’t do a video due to a deadline, and yes, I stayed up late last night to watch the Red Sox not even score a run against the Angels. Woke up, got out of bed, and got hopeful about Beckett’s chances tonight. We will see.

So here is my list for Follow Friday and why you MUST follow these 5 awesome people:

WesternConf_bigger @bcuban: as if he needs the recommendation from some crazy Puerto Rican Italian guy living in Boston (that would be me) to get more followers, but Brian Cuban, the lead attorney for the Mark Cuban Companies, is the REAL SOCIAL MEDIA DEAL. He had streamed a very cool and amazing piece on Social Media Sports this week at The Cuban Revolution, and I thanked him for it. Then it lead to the fact (as a joke, of course) that I would love to have him as a spokesperson for #BanNFL, and we conversed back and forth for a few tweets about how sports leagues do not get social media. Umm, by the way, Brian does “get it,” and his content is excellent, and better yet, not flashy, with just the facts. He has quickly become required reading for me. Love his vibe and his attitude. And yes, I can’t wait until the Cubans create the ultimate social media event: an arena filled with 18,000 “twittercasters” streaming the play-by-play of a live event for all their Twitter friends. Now, THAT would be cool. If you want to see what Brian is doing, click on his page image below and enjoy:

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IMG_0044_bigger @PhillyREDMAN: You know why I love Dirk? Because every day, he always says good morning to me. That is cool. That is class, and I wish him all the success in the world. BTW, Dirk can sing, a Philly vocalist with a cool vibe.

MessUK3_bigger @MessUK: Mess came into my stream from France and “from my head” and I am so happy that he is part of my Twitter world. He is one cool cat, and he makes me feel like I can still hang with the cool young kids. Mess, in a few years, we are talking my children to France, since they speak the language very well, so we will let you know! Keep rocking out.

2009_pics_103_bigger @Pats4Me: Alice, Alice, Alice. The first time I met you, you were ready to rip Coach Rex Ryan into shreds and spit him out. I think your passion for the Patriots would be welcome by Coach Bill on the sidelines! Awesome. Keep ’em coming.

Untitled_bigger @Avinio: you know why I truly LOVE Twitter? Because I would have never met an amazing guy from Tel Aviv so quickly. Avi offers incredible value and insight into my Twitter stream. He is also a great guy who is honest, humble, and so supportive. Peace, my friend

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On this sacred day, when 8 years ago, the whole world became New Yorkers, we ask to take a pause and celebrate the greatest city in the world, and remember that 9/11 made New York City even stronger. Let’s never forget that:

So let’s celebrate NYC today with one of the best songs ever about the Big Apple. Sing along!

And for my NYC follows for today. Here they are:

@seanmascali: Yeah, not many Harvard guys are as cool as this young Harvard guy. I have loved Sean ever since we connected in the late winter and he gave me this awesome rec for a Greek restaurant in NYC.

@eldiariony: the best Spanish-language newspaper in NYC. Punto. Enough said.

@Cis826: even though he is no longer in NYC, he is so NYC. And the coolest Yankee fan on the planet. And coming from the Bronx Judas (me) who roots for the Red Sox, that is a recommendation.

@nflprguy: ok, even though Brian saw my posts about the Twitter Users Ban of the NFL, I have to give him much props for engaging the blog and responding to people, even though the passion of several comments disagreed with the NFL Social Media Policy. That was a class act. Follow him, and not just because he represents the NFL PR Office on Twitter.

@LouisPagan: because he has the NYC accent down, but more importantly because he is the mastermind behind the amazing LATISM = Latinos in Social Media movement. And there is going to be a great conference in NYC on October 1-2. Click on LATISM for more details.

We love you, NYC.

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