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Archive for the ‘#BanNFL’ Category


Sure, it has silly apps, stupid games (Pillow Fight can be deleted for all we care), annoying notifications, and for a while, we were getting inundated with invites and requests, but we are here to say that yes, Facebook is still the best social media site out there.

Let’s take the case of Fernando Varela, whose Facebook Fan Page is nearing 3,400 fans and is growing every day. It, in essence, is becoming Fernando’s social media hub.

And what we have seen over the last month from Fernando’s page is fascinating:

1. There are now more Spanish-speaking fans on his site than English-speaking fans.
2. The top country with the most Fans is Venezuela. The United States is #2. Then comes Colombia, Argentina, and Mexico.
3. The top three cities with the most Fans are Caracas, Bogotá, and Santiago.

And what does this mean? As Fernando’s fan base grows in Latin America, we are seeing more fan comments in Spanish as well as more fan comments in the stream. We are seeing comments from people who want to get Fernando to sing in their country. So we tell them to share his page with others and then his Fan Page grows and then we get more comments asking about when Fernando can get to sing and then his Fan Page grows, etc., etc.

So, basically, Facebook allows Fernando to instantly connect with a global audience. A few months ago, the Fan Page was mostly English-speaking and US-based. Within a few weeks this year, even though there is a strong US base on his page, there is now an even stronger base from Latin America. All of a sudden, interest increases and so do new markets.

Basically, Facebook is Fernando’s virtual fan club, and as this club grows, so will awareness of Fernando’s amazing talent. Pretty simple and pretty powerful, huh? All because of a web page called Facebook, which, by the way, is free to join.

Facebook still rules, of that there is no doubt.

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Social media is a paradox, especially when it comes to maintaining your brand out there. Once you commit to it, you have to keep feeding the machine, and with deadlines and other projects, you just don’t have time to do it all.

Sure, people can tell you that you can create a list of 10 things to do each day, focus on those, and achieve your goals. Sounds great as advice, but sometimes (ok, most of the time), life and reality get in the way. Yes, sometimes you can’t do it all, and guess what?, that’s cool.

There will be times when goals will not be met, and we just tell you to resist the feeling of panic. If you have a good social media presence and are still connected with people, you won’t become irrelevant overnight. The best thing you can do is just be honest with people, tell them the truth, and promise them that you will be back.

So, yes, this is our first blog in about a week. We just have not been able to post as much as we would have liked the last week. The reason? We have clients, and when it comes to crunch time and deadlines, our clients are our #1 priority. And guess what, that is ok. Don’t put the pressure on yourself all the time. Take that break and let people know. It’s cool. (And least, we hope.)

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We are helping Univision to spread the word about a very special episode of “Sábado Gigante” on Saturday, January 23.

This just was announced from Univision:

“The Univision Network announced today some of the performers who will join Don Francisco in “Unidos Por Haití” (United for Haiti), a 4-hour live special edition of “Sábado Gigante” (Giant Saturday) dedicated to raising funds for the earthquake victims in Haiti through the American Red Cross. The special will air LIVE Saturday, January 23, 2010 at 7pm ET/PT (6pm Central) on the Univision Network and will be simulcast on Galavisión Network.

In a moving outpouring of support, a star-studded lineup of artists have confirmed their participation in the special including Alejandra Guzmán, Chayanne, Daddy Yankee, David Bisbal, Gloria Estefan, Graciela Beltrán, Luis Fonsi, Natalia of La Quinta Estación, Olga Tañón, Pee Wee, Ricky Martin, Shakira, Thalía and Willy Chirino, among others. These artists will join the Univision family in an effort to not only raise desperately needed funds for the victims, but to also bring hope to the Haitian community.

In addition to the performances from the studios in Miami, “Unidos Por Haití” will also feature live segments from various cities across the U.S., including Los Angeles, New York, Washington D.C. and San Juan, Puerto Rico, as well as from the Dominican Republic and Haiti. The special program will also be broadcast in 10 countries across Latin America.”

If you are on Twitter, follow the hashtag: #UnidosHaiti to be updated on fundraising efforts.

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