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Posts Tagged ‘Gini Dietrich’


me: We are talking with Gini Dietrich, CEO of Arment Dietrich,
a PR firm that is doing amazing work with social media
Gini, why do you use Twitter?
ginidietrich: hey now! not just social media…it’s all communication
with an emphasis on digital
why do i use twitter? other than it’s lots of fun?
it’s really helped us build credibility for
arment dietrich and traffic for spin sucks

 

me: How has it built credibility for your company?
ginidietrich: it’s given us the ability to expand our reach with the stroke of a key.
we’ve never before been able to work internationally because of the costs.
now we work with international partners daily.

 

me: That is cool. Where are your international clients from?
ginidietrich: we have clients in the UK, sweden, hong kong, and australia
oh! and canada.

 

me: Canada doesn’t count. Isn’t that part of the US? Ha!
ginidietrich: i feel like they are! i love canadians!

 

me: Ok. How has Twitter changed over the last three years?
ginidietrich: wow. it’s changed in so many ways,
but stayed the same in many others.
i always said twitter would become a place for PR people to
interact with clients, stakeholders, and media.
and i think it’s really moving there now.
but it’s also still one big networking party
that isn’t so serious all the time.

 

me: Let’s talk about Twitter being a fun place.
Why do you think some brands don’t see Twitter as being fun?
ginidietrich: i think it’s like what chris said when you talked to him…
they see it as another place to sell their wares
and don’t use it as a conversation tool.
it’s all one way for them
and they don’t use it appropriately.

 

me: Do you think brands will ever “get” Twitter?
ginidietrich: i don’t think all brands will get twitter.
it’s like anything else.
some companies succeed in spite of themselves.

 

me: Now for my Inside the Actor’s Studio question.
If you were running Twitter, what would you do to improve it?
ginidietrich: if i were running twitter, i’d have figured out a way to monetize already.
i’m a high twitter user and you gave me access to special features no one else had,
i’d be willing to pay for it. it’s a shame they haven’t used their own tool
to ask users what they think.

 

me: What sucks about Twitter?
ginidietrich: i hate auto DMs and the random tweets from people you’ve never talked to
who ask you for something because they perceive you can help them.

 

me: Who are the best Twitter profiles right now?
ginidietrich: as in people to follow?
me: Yup
ginidietrich: gosh…other than the two of us and the posse?
me: yes
ginidietrich: LOL

 

ginidietrich: OK. @dannybrown @joey_strawn @nittygriddyblog
@skypulsemedia @markwschaefer @mitchjoel
@conversationage @bethharte @abarcelos
@c_pappas @kmueller62 @bdorman264
@rachaelseda and…of course @spinsucks (run by @lisagerber)
me: Wow that is a stream

 

ginidietrich: i really hate questions like that because you inevitably leave someone out!
me: You’re in trouble now
Last question
What is the future of Twitter?
ginidietrich: oh i think it dies a slow death.
i actually thought it’d be dead by now…
i predicted its death last year.
it’s really surprising for a company that’s not making money to still exist.

 

me: Wow, you are obsessed with money
ginidietrich: it’s the only way i can buy shoes and wine!
me: And cheese dip!
Thank you so much, Gini. You are a digital rockstar.
ginidietrich: and cheese dip! love you julito!

 

To follow Gini, go to @ginidietrich

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After stating two days ago that she had made all the statements she needed to make and would now focus on legal action, author Alisa Valdes-Rodriguez, who claims that the TV script adaptation of her book, The Dirty Girls Social Club, is racist, sexist, and promotes Latina stereotypes, continues to tweet and post updates on her public Twitter and Facebook sites.

The award-winning author, who revealed last week on her blog that she obtained a leaked copy of the NBC script being developed by Ann Lopez’s Encanto Productions and written by Luisa Leschin, called the script a “bastardization” of her book and started sharing her thoughts on social media. Web outlets, such as PerezHilton.com, The Frisky, JezebelFishbowlLA (MediaBistro), and The Boston Globe, have written about the content of her blogs.

Fox News and CBS Early Show Interested?

Among her many tweets today, Valdes-Rodriguez hinted earlier this evening that major TV outlets are inquiring about her story:

Fox News and CBS Early Show both inquiring about me coming on to talk. Interestinger and interestinger she goes.

In addition, Valdes-Rodriguez today changed her profile picture on both Facebook and Twitter. She also changed her Twitter bio to read: Writer. Social Critic. Mom. This is a common occurrence with social media profiles, but it suggests to us that Valdes-Rodriguez is committed to sharing her point of view to her social media networks.

As for the other principals in the story, there has still been no public comment by NBC, Lopez, Leschin, Encanto Productions, or Creative Artists Agency (CAA), whom Valdes-Rodriguez claims stopped representing her on Sunday for her young adult book. (We have contacted each principal through email, but have not received a response.)

In the meantime, Valdes-Rodriguez has been active with her public social media network (her Twitter stream is public and her Facebook profile is also public with no privacy settings), sharing updates such as the following:

  • “You cannot stand for something important without making enemies.”
  • It is from my amazing immigrant father that I learned: Just because a thing is always done a certain way, doesn’t mean it’s right. #think”
  • “When Fidel Castro took power in Cuba in 1959, there were five synagogues in Havana alone. Seems silly to make the Cuban Jewish character on a show “American” for seeming “Jewish” to you, doesn’t it? And, no, I don’t care who it confuses. Facts are facts.
  • “There are 47 million Latinos in the US. Media wants them. But media ignores 56 million Latinos in our hemisphere who are black. #fuzzyassmath”
  • “I never thought I’d utter these words, but… I love my lawyer.”
  • 84% of Dominicans are African. Dominicans were the largest immigrant group to NYC in 1990s. 1.5 million in the U.S.; seems silly to therefore get rid of the only Dominican character in a show aimed at Latinos because she ‘seems black’ to you, doesn’t it?

Valdes-Rodriguez has stated in her blogs that she finds the script’s intention to change the ethnicity, race, and sexual orientation of key characters in the book to be extremely offensive. Her current tweets and updates suggest that these issues need to be accurate and true to her story, and not to the examples she claims are included in the script she obtained.

As this story unfolds (and we think it will only gather more momentum), there is no doubt:  Valdes-Rodriguez believes in the power of social media. Will that power translate to a resolution in her favor?

UPDATE, January 1, 2011: The Alisa Valdes-Rodriguez blog posts referred to here no longer appear on her site. Valdes-Rodriguez hinted that certain blog posts would very likely be deleted in accordance to the statement she published at Please Respect NBC.

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If you have been active with our Twitter stream the last two months, you might have come across Our Gift to Gini Dietrich: with all this emphasis on Twitter numbers and Twitter followers, we told @ginidietrich that if she got 10,000 followers, we would write her a song and make a video. Why? Because we thought it would be fun and we wanted to pay tribute to one of Twitter’s best.

The reaction to this has been interesting, to say the least. We have gotten several tweets from people all over Twitter asking us, no, begging us, to write the song and post the video.

Well, here it is: the Twitter premier of Gini 10K. Hope you like and if you do, let us know! Ha!

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In honor of “Black Friday,” we are doing our FollowFriday post at midnight on Friday!

Ok, now that that bad joke is over with, we move on to continue our ongoing blog series about the TRUE MASTERS of Twitter. That is, people who truly “get” what Twitter is all about: a place where you MUST always be authentic and real. A place where you initiate conversation, but also connect with people who reach out to you. Last week, we focused on Five of the Best, and this week, we add to the list.

The reason we do this is a simple one: we want to take the time and tell people, especially those who are new on Twitter, why we think the people we follow here would enrich your Twitter experience. The people we list today and have listed on previous posts ALWAYS provide incredible value to our Twitter streams. And for that, we thank them.

These five Twitter rockstars are very active on Twitter, but they are also very genuine. How do we know? Well, we have met three of them in person, and that always helps. But even if we hadn’t met them, just a quick glance of their profiles shows why they are so good on Twitter. For us, when we decide to follow people on Twitter, we always looks for three things:

• a great profile
• a steady stream of tweets (yes, we do not believe that you should be worried about “limiting yourself” on Twitter; any time you limit yourself, you stop being yourself)
• how many @ replies are in their stream

To us, that is all that matters and not the high number of followers someone might have. (Psst, next week we are going to list some great group of people who don’t have those high follower numbers, but are just as strong as anyone else on Twitter.)

On Twitter (and listen up, all you brands and businesses who think they know the secret, but don’t), we focus on this basic question: Does the person or brand truly connect with people? If yes, we follow. If no, thanks, but no thanks.

Here is our five for this week:

@theAlReza: they come no truer that Al here on Twitter, and for that, we thank him. Why do we love Al? When we catch each other in the stream, we stop, we converse, we joke, and we connect. Then, we do it all over again the next time we see each other. Perfect.

@sarahrobinson: Yes, we have met Sarah IRL this year, and yes, we have met the apple of her eye, AKA “The Young Turk.” And Sarah has such a sense of coolness that is 100% Alabama Genuine. She offers amazing content and is quick to converse, and she also cracks us up with her wit and charm. Oh yeah, Sarah is also savvy and sharp.

@adriandayton: One of the hardest working Twitter people we know, Adrian exemplifies what every person should be doing with social media: helping, helping, and helping. Once we connected with Adrian, we formed an instant kinship that extends into our offline worlds. We are proud to call him a dear friend, and if you are new to Twitter, Adrian is a walking Twitter encyclopedia who will always @ you back if you reach out to him.

@ginidietrich: This is probably like the 6th time we have put Gini in one of our blogs, and the reason why is rather an easy one: She is Simply The Best. (Ok, cue bad Tina Turner music). But seriously, in the days of companies and brands who think they still can control their message, Gini goes against that older way of thinking and basically says that you must be more transparent than ever before, because, and this is the most important thing, you are no longer the sole keeper of your message. So, you better just dive in and connect.

@chrisbrogan Chis Brogan IS the gold standard here. I am constantly impressed by how he can manage to offer amazing value, yet still do the simple things, like sending off @ replies. For some reason, we still think Chris remembers how it felt to be new to Twitter and even though he has reached the stratosphere of the Twitter Elite, there is something cool when he just sends out real tweets from him that reinforce what social media is all about. Anyone new to Twitter would benefit from what Chris does. Hopefully, we will run into him somewhere in Boston. Not an actual run-in during rush hour, but just a chance to say hi.

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We are taking a moment to give major props to Matt Bernier for creating a very cool Twitter idea, in the tradition of a Person of the Week: His Twitter User Focus of the Week. This week it’s all about Gini Dietrich. Great choice, Matt. Gini is our #1 draft pick on Twitter, the one person we would follow if we could only follow one person on Twitter.

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We here at v5 love Chicago, we love it: the vibe, the Loop, the bars near Wrigley, da Cubbies, the improv scene, and of course, the deep dish.

Yes, we love Chicago so much, we would marry it.

So today, our #FollowFriday for is all about: Chicago.

So here is our list of great Chicagoland people you MUST follow on Twitter:

twitter2_bigger @foiledcupcakes Mari (like Safari) is so Chicago: hip, cool, and oh yeah, makes the best cupcakes around. I should know, I have tried them and she is not paying me to talk about them. Yes, I am real journalist here. Seriously, I have enjoyed Maris’ business grow at Foiled Cupcakes, since it was about the same time when we formed v5 and started promoting Fernando. And yes, Mari (like Safari) is a Twitter Rockstar.

JoeTheProducerFall09_bigger @joetheproducer: I met Joe over the summer in Chicago, and I was so happy to do so. His style on Twitter (fun, honest, authentic, and awesome) totally reflects his personality. Joe is a Web TV producer and has a great show called EnlightenMeRadio, a fabulous show for entrepreneurs.

Di_Allan_BDaycrop_bigger @chicagodiane: Diane is amazing, her personality is infectious (in a good sense of the word), and I always love connecting with her. She is also one sharp VP for a technology company, and yes she is a hopeless Cubs fan. She will always put a smile in your Twitter stream, because Diane does Twitter right: connect, engage, be yourself.

gj_bigger @big_teeth: Ah, Gregg, you have the right Chicago sports attitude (Cubs always blow it) and your video work is top-notch. You crack me up with your humor and fashionable Windy City style. Now you have become the Chair of GATT = Guys Against Terrirble Television. Yes, sire, I will follow you into battle.

twitterProfilePhoto_bigger @aakomas: This DePaul Journalism student loves her sports, absolutely loves them. She knows her soccer, basketball, and baseball. Amy is also very cool to hang out with on Twitter. You will love how she connects with people.

And how can I not include the Queen of Chicago? The Social Media Maven of the Midway? The Big Bear? The Cosmic Cub? Yes, people, yes, if you can only follow 1 person on Twitter,

only 1 person,

GD

Then you MUST MUST follow @ginidietrich. Why? Well, she knows her stuff, she embodies what social media for business should be about and if she gets a little over 1200 more followers, I promised I would sing her an original song on video. Yes, join the #Gini10K movement so I can look like a goof on video. (Wait, I always look like a goof on video.)

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