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Ok, hopefully by now, I don’t have to explain much about this little experiment that started in March. But just in case, you can read about the background here. Let’s just get into it. 

First, let’s check in on the Facebook page of George Takei, the KING OF FACEBOOK. His latest numbers as of tonight: 2,640,051 likes · 2,898,569 talking about this (that is a 109% FLOE, another great month for the Facebook Page King). Basically, if your Facebook Level of Engagement (FLOE) is at around 15%, you are doing ok. If you are between 20%-30%, you are doing really good. After that range, you start doing extremely well, and the key is to keep that exceptional level of engagement consistent for months. I do a lot more explaining about this here, if you want to read more about it.

Ok, here is the September list (numbers based on page checks on September 3, 2012 from 10pm-11pm EST; full disclosure: Latino Rebels is my organization. Also, this is just a data capture from a limited time window. We know that the “people talking about this” feature can fluctuate. This is not an exact science, but it does prove that having a highly engaged community will always benefit your brand, organization, group, etc.)

September’s Sampling of Latino Facebook Pages and Their Facebook Level of Engagement (FLOE)

  1. One Voice Radio: 1215% (932 likes · 11,330 talking about this) YES, you read that correctly: 1215%
  2. Cultura: 403% (516 likes · 2,080 talking about this)
  3. Rico Puerto Rico: 273% (29,172 likes · 79,423 talking about this)
  4. Fit Latina: 118% (1,417 likes · 1,671 talking about this)
  5. Pocho.com: 67.1% (2,355 likes · 1,580 talking about this)
  6. Latino Rebels: 62.8% (18,833 likes · 11,835 talking about this)
  7. SoLatina: 55% (61,893 likes · 34,056 talking about this)
  8. Cuéntame: 48.1% (83,519 likes · 40,177 talking about this)
  9. So Mexican: 36.3% (1,348,232 likes · 489,216 talking about this)
  10. Gozamos: 34.8% (4,279 likes · 1,488 talking about this)
  11. Sofrito for Your Soul: 33% (9,236 likes · 3,051 talking about this)
  12. Presente.org: 26.2%(10,186 likes · 2,673 talking about this)
  13. Think Mexican: 23.7% (5,171 likes · 1,228 talking about this)
  14. NBC Latino: 22.4% (5,281 likes · 1,183 talking about this)
  15. Being Puerto Rican: 18.6% (21,049 likes · 3,911 talking about this)
  16. VOXXI: 18.4% (6,628 likes · 1,221 talking about this)
  17. Being Latino: 16.6% (77,203 likes · 12,853 talking about)
  18. Voto Latino: 14.5% (49,267 likes · 7,131 talking about this)
  19. Telemundo: 13.4% (332,037 likes · 44,648 talking about this)
  20. Primer impacto: 13.2% (221,461 likes · 29,145 talking about this)
  21. Remezcla: 12.7% (11,313 likes · 1,434 talking about this)
  22. El Diario NY: 12.1% (5,472 likes · 665 talking about this)
  23. HuffPost Latino Voices: 11.7% (7,624 likes · 890 talking about this)
  24. National Hispanic Foundation for the Arts: 10.5% (1,651 likes · 174 talking about this)
  25. Despierta América: 10.9% (118,296 likes · 12,903 talking about this)
  26. Pa’lante Latino: 10.2% (1,741 likes · 177 talking about this)
  27. Disney World Latino: 9.9% (67,269 likes · 6,673 talking about this)
  28. SpanglishBaby: 9% (6,020 likes · 545 talking about this)
  29. Mayo Clinic (Español): 8.6% (1,683 likes · 144 talking about this)
  30. The Big Tino: 8.6% (73,258 likes · 6,281 talking about this)
  31. Mamiverse: 8.2% (19,055 likes · 1,588 talking about this)
  32. Es el momento: 8.2% (12,393 likes · 1,014 talking about this)
  33. Los Pichy Boys: 7.8% (14,142 likes · 1,110 talking about this)
  34. La Cosmopolitana: 7.1% (1,308 likes · 93 talking about this)
  35. People en español: 7.4% (175,437 likes · 12,945 talking about this)
  36. News Taco: 5.6% (4,285 likes · 241 talking about this)
  37. Mexican Word of the Day: 5.1% (1,327,148 likes · 67,775 talking about this)
  38. El Gordo y la Flaca: 5.1% (314,655 likes · 15,955 talking about this)
  39. Univision: 5% (539,442 likes · 26,901 talking about this)
  40. Cosmo for Latinas: 4.9% (8,490 likes · 413 talking about this)
  41. Univision News: 4.5% (6,586 likes · 294 talking about this)
  42. Somos Verizon Fios: 3% (43,878 likes · 1,312 talking about this)
  43. Pitbull: 4.7% (23,139,400 likes · 1,097,554 talking about this)
  44. Mun2: 4.6% (226,089 likes · 10,413 talking about this)
  45. National Council of La Raza: 4.5% (19,398 likes · 868 talking about this)
  46. Latina List: 3.9% (3,001 likes · 116 talking about this)
  47. Immigrant Archive Project: 3.3% (12,083 likes · 393 talking about this)
  48. Mi Casa Broadcasting: 3% (4,181 likes · 125 talking about this)
  49. Ask a Mexican: 2.9% (36,717 likes · 1,051 talking about this)
  50. Latina: 2.8% (71,084 likes · 2,003 talking about this)
  51. Fox News Latino: 2.7% (66,227 likes · 1,811 talking about this)
  52. Calle 13: 2.6% (1,296,404 likes · 33,507 talking about this)
  53. Ford en español: 2.4% (1,702 likes · 40 talking about this)
  54. American Latino Museum: 2.1% (120,899 likes · 2,580 talking about this)
  55. Hispanicize: 2% (4,680 likes · 92 talking about this)
  56. Vitera: 1.4% (4,553 likes · 65 talking about this)
  57. Hispanically Speaking News: 1% (3,015 likes · 290 talking about this)
  58. Selena Gómez: 0.5% (33,505,726 likes · 182,930 talking about this)
  59. Shakira:  0.07% (54,282,133 likes · 381,544 talking about this)
  60. Toyota Latino: 0.006% (74,885 likes · 477 talking about this)
  61. Latinos in Social Media: .005% (140,474 likes · 771 talking about this)

If you would like me to add your page to this list, just let me know with a comment to this blog.

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It is July 1 and it’s time for another review of Latino-themed Facebook pages and their Facebook Level of Engagement (FLOE). Like we said last month:

Our intent was to offer a sampling of the thousands of Latino-themed Facebook pages out there. The list was no way near exhaustive, if you are a page that would like to be added to the list, just post your link below in the comments section and add it. Before we share the latest list, just a quick reminder that this is all about engagement. The goal is to ensure that you achieve the maximum results in the number of likes that you have on a consistent basis, since the more people are talking about you, the better your chances are at establishing real relationships and getting more interest in your online content and properties.

Let’s first check in with the Facebook page of George Takei, the KING OF FACEBOOK. His latest numbers as of this morning: 2,171,810 likes · 2,304,737 talking about this (that is a 106.1% FLOE, another outstanding month for the Facebook Page King).

Like we say every month, many pages have a lot of likes, but imagine if you are one of those pages and you can push your FLOE over 15%? 20%? 30%? These FLOE percentages are all based on real-time stats taken this morning, July 1. We also decided to make one master list, and encourage other brands and organizations to pass on their Facebook links to us so we can add you to the July list. Why are we doing this? Here are our reasons:

  1. We want to start curating a master list of Latino-themed Facebook pages.
  2. We want to see if all these pages can achieve a consistent FLOE of 15%. Once that happens, imagine the possibilities.
  3. Don’t just work to get the numbers, once you have the numbers, curate content that will have people talking about your page. With greater numbers, you have a greater chance of engaging people and having people sharing your content on Facebook organically.
  4. We decided to keep some of the bigger Latino celebrity pages since a few agencies asked us to do this. It is exciting to see that such pages has millions and millions of likes, but the fact remains: all those pages are under-performing in terms of engagement rates. Just look at George Takei’s page. He has 2 million likes and his engagement rate is off the charts. Celebrity pages just don’t get it. FOLLOW TAKEI’S MODEL!

Ok, here is the July list (numbers based on page checks on July 1, 2012 from 9am-11am EST; full disclosure: Latino Rebels is my organization.)  It is very important to note that Facebook can be fickle. For example, a page might all of a sudden have 10,000 people talking about it, but then it dips down to 6,000 again.

Nonetheless, we are just trying to capture a moment in the monthly life of a Facebook page. This is not a definitive data study, since they only way to capture that is to have pages actually submit the real hard admin data.

And like we said, Facebook is just one part of your strategy, it is not THE strategy. The key is always about your main content hub and how a place like Facebook can get you more engaged followers and loyalists.

A huge shout out to the Facebook page of SO MEXICAN, which had over 500,000 people talking about its page. And Pitbull’s page finally showed some increase in engagement with over 20 million fans.

July’s Sampling of Latino Facebook Pages and Their Facebook Level of Engagement (FLOE)

  1. Latino Rebels: 143% (16,210 likes · 23,179 talking about this)
  2. Fit Latina: 73.1% (841 likes · 615 talking about this)
  3. So Mexican: 56.2% (907,026 likes · 509,900 talking about this)
  4. Pocho.com: 35.1% (1,624 likes · 571 talking about this)
  5. Voto Latino: 32.2% (17,369 likes · 5,598 talking about this)
  6. VOXXI: 30.0% (1,516 likes · 456 talking about this)
  7. Being Latino: 26.1% (74,698 likes · 19,583 talking about this)
  8. Mamiverse: 25.7% (18,744 likes · 4,826 talking about this)
  9. NBC Latino: 22.3% (3,151 likes · 703 talking about this)
  10. Sofrito for Your Soul: 20.6% (8,084 likes · 1,669 talking about this)
  11. The Big Tino: 20.3% (72,371 likes · 14,733 talking about this)
  12. Gozamos: 19.2% (3,866 likes · 743 talking about this)
  13. SoLatina: 18.7% (59,220 likes · 11,105 talking about this)
  14. Remezcla: 17.4% (10,459 likes · 1,819 talking about this)
  15. El Diario NY: 15.5% (4,430 likes · 688 talking about this)
  16. Fox News Latino: 15.3% (63,068 likes · 9,620 talking about this)
  17. Despierta América: 11.7% (102,266 likes · 11,975 talking about this)
  18. Ford en español: 10.4% (1,542 likes · 161 talking about this)
  19. Primer impacto: 10% (187,400 likes · 18,741 talking about this)
  20. Pa’lante Latino: 9.7% (1,347 likes · 132 talking about this)
  21. Cuéntame: 9.5% (80,108 likes · 7,616 talking about this)
  22. Telemundo: 9.1% (298,590 likes · 27,048 talking about this)
  23. HuffPost Latino Voices: 8.7% (6,515 likes · 568 talking about this)
  24. Latina: 7.7% (65,506 likes · 5,053 talking about this)
  25. Disney World Latino: 8.1% (49,467 likes · 4,032 talking about this)
  26. National Council of La Raza: 7.8% (18,538 likes · 1,438 talking about this)
  27. Being Puerto Rican: 7.5% (19,029 likes · 1,435 talking about this)
  28. SpanglishBaby: 6.7% (5,175 likes · 347 talking about this)
  29. Mexican Word of the Day: 6.3% (1,308,727 likes · 82,767 talking about this)
  30. Latina List: 5.8% (2,908 likes · 169 talking about this)
  31. Pitbull: 5.7% (21,347,089 likes · 1,222,217 talking about this)
  32. Univision News: 5.7% (5,466 likes · 309 talking about this)
  33. American Latino Museum: 5.5% (118,758 likes · 6,488 talking about this)
  34. Los Pichy Boys: 5.5% (12,956 likes · 708 talking about this)
  35. National Hispanic Foundation for the Arts: 5.4% (1,368 likes · 74 talking about this)
  36. Cosmo for Latinas: 4.8% (6,543 likes · 314 talking about this)
  37. Vitera: 4.7% (4,508 likes · 215 talking about this)
  38. Mun2: 4.6% (197,707 likes · 9,031 talking about this)
  39. News Taco: 3.9% (4,160 likes · 164 talking about this)
  40. Immigrant Archive Project: 3.7% (11,842 likes · 441 talking about this)
  41. Calle 13: 3.3% (1,203,360 likes · 40,058 talking about this)
  42. Es el momento: 3.3% (11,297 likes · 375 talking about this)
  43. Think Mexican: 3.1% (4,732 likes · 148 talking about this)
  44. People en español: 2.7% (162,232 likes · 4,420 talking about this)
  45. Hispanicize: 2.7% (4,404 likes · 119 talking about this)
  46. Ask a Mexican: 2.5% (35,205 likes · 887 talking about this)
  47. Hispanically Speaking News: 2.5% (2,913 likes · 74 talking about this)
  48. Cristiano Ronaldo: 2.5% (46,139,838 likes · 1,175,161 talking about this)
  49. Somos Verizon Fios: 1% (34,378 likes · 338 talking about this)
  50. Selena Gómez: 1.4% (31,855,530 likes · 431,576 talking about this)
  51. La Cosmopolitana: 1% (1,250 likes · 22 talking about this)
  52. Shakira:  0.09% (52,251,465 likes · 468,098 talking about this)
  53. El Gordo y la Flaca: 0.08% (297,843 likes · 2,469 talking about this)
  54. Toyota Latino: 0.006% (73,980 likes · 463 talking about this)
  55. Latinos in Social Media: .002% (139,118 likes · 239 talking about this)

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To be quite honest, we never thought that the Facebook page of LatinoRebels.com would ever achieve a similar spike in growth and engagement when we posted the now famous Thank You, Jesús meme in January, 2012.

But this week, it happened again for the Rebeldes, and it was a combination of many things. How did we get a 366% Facebook Level of Engagement (FLOE) rate?

It was a combination of several things. Here they are:

Damn Cat Pictures: This image, showing the history of art through depictions of cats, was shared with us by a fan. So we posted it. And we got over 5,000 shares in 4 days, proving once again that social media engagement is all about cats sometimes.

BanderaGate: The Daily News ‘oops’ moment of a Cuban flag instead of a Puerto Rican flag got us some attention this week. We were the first media outlet to break the story, and our piece was quoted and attributed by several major media outlets, including the New York Times, the HuffPost, and PrimeraHora.com from Puerto Rico.

The TIME cover: We were the first outlet on Facebook to share this week’s historic TIME cover (with credit back to TIME’s main site, but two hours before TIME’s own Facebook page posted the cover) and because of that, our post got more shares that TIME’s page (2,276 for the Rebeldes, compared to 1,725 shares for TIME). Being the first to report does have its advantages.

The Rebels’ FB post (credited to TIME) got more shares this week than TIME’s own post

The Facebook page of TIME posted the same cover two hours later around 9 am EST is about 500 shares less than the one posted by Latino Rebels (with credit) at 7:50 am EST on the same day.

#YoSoy132: We were one of the first media outlets in the United States to provide English-language social media coverage of what is being billed as the Mexican Spring. As a result, about 30% of all our Facebook engagement is coming from Mexico the last few week.

Finally, this increase in Facebook engagement has also directly influenced growth our on main website, LatinoRebels.com. According to our latest analytics, we are averaging 1,000 unique visitors a day, 1,600 pageviews a day, and 78& new visitors. Spread across the year, we have already achieved over a quarter of a million visits (269,831), over 200,000 unique visitors and 388,876 pageviews. We still believe we will be able to achieve 600,000 visits, 500,000 uniques, and about 750,000 pageviews. This is with no advertising and just through SEO and our social media networks. According to our internal traffic data and third-party sites like Alexa, we can say with certainty that LatinoRebels.com is one of the top independent Latino media sites in this world.

To put this week’s growth in perspective, the Facebook page of Latino Rebels is more engaging and more popular this week than the following media brands and pages on Facebook, even though all these pages have more fans, this week Latino Rebels is without question more engaging:

UPDATE, June 17, 2012: Our Facebook community surpassed the 1 million mark in total reach and our current FLOE is over 400%.

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