Posts Tagged ‘@julito77’

This is the LAST of the posts about Facebook engagement and which Latino-themed pages are the most engaging from a sample of pages that are commonly visited. Hopefully by now, I don’t have to explain much about this little experiment that started in March. But just in case, you can read about the background here. Let’s just get into it.

Who, among a sample of a few pages, is the most engaging Latino Facebook Page at the beginning of December? Let’s see below. Anything above 15% is really strong. Anything above 40% is outstanding. Anything above 40% is beyond ridiculous and on another level.

Ok, here is the the last and final list. It is December. (numbers based on page checks on December 8, 2012 from midnight-1 am EST; full disclosure: Latino Rebels is my organization. Also, this is just a data capture from a limited time window. We know that the “people talking about this” feature can fluctuate. This is not an exact science, but it does prove that having a highly engaged community will always benefit your brand, organization, group, etc.)

December’s Sampling of Latino Facebook Pages and Their Facebook Level of Engagement (FLOE)

  1. One Voice Radio: 293% (1,601 likes · 4,697 talking about this)
  2. Rico Puerto Rico: 259% (75,710 likes · 196,344 talking about this)
  3. Cultura: 275% (3,577 likes · 9,844 talking about this)
  4. Ford en español: 86.4% (4,515 likes · 3,904 talking about this)
  5. SoLatina: 80% (62,927 likes · 50,347 talking about this)
  6. Latino Rebels: 71.2% (26,512 likes · 19,003 talking about this)
  7. Pocho.com: 61.2% (2,919 likes · 1,785 talking about this)
  8. Pa’lante Latino: 46.2% (2,147 likes · 993 talking about this)
  9. El Diario NY: 39.2% (42,864 likes · 16,841 talking about this)
  10. MundoFox: 39% (78,876 likes · 30,751 talking about this)
  11. So Mexican: 29% (1,813,907 likes · 525,850 talking about this)
  12. NBC Latino: 23.3% (38,985 likes · 9,071 talking about this)
  13. National Hispanic Foundation for the Arts: 22.3% (3,953 likes · 881 talking about this)
  14. Fit Latina: 20.8% (1,627 likes · 339 talking about this)
  15. Disney World Latino: 17.1% (113,350 likes · 19,401 talking about this)
  16. Being Latino: 16.2% (82,695 likes · 13,390 talking about this)
  17. Gozamos: 15.6% (4,641 likes · 723 talking about this)
  18. People en español: 14.9% (204,598 likes · 30,431 talking about this)
  19. Univision News: 13.6% (8,546 likes · 1,164 talking about this)
  20. Presente.org: 12.1% (11,408 likes · 1,381 talking about this)
  21. Sofrito for Your Soul: 11.7% (9,881 likes · 1,159 talking about this)
  22. The Big Tino: 11.2% (61,837 likes · 6,911 talking about this)
  23. Think Mexican: 10.8% (5,541 likes · 597 talking about this)
  24. Cuéntame: 10.7% (94,670 likes · 10,173 talking about this)
  25. Proud to Be Latina: 9.5% (1,932 likes · 183 talking about this)
  26. Primer impacto: 9.2% (304,755 likes · 28,022 talking about this)
  27. Being Puerto Rican: 9.2% (22,557 likes · 2,092 talking about this)
  28. Mayo Clinic (Español): 9.2% (2,973 likes · 275 talking about this)
  29. Telemundo: 8.7% (377,842 likes · 32,732 talking about this)
  30. Despierta América: 7.7% (184,674 likes · 14,177 talking about this)
  31. Latina Bloggers Connect: 7.5% (2,181 likes · 164 talking about this)
  32. Univision: 7.1% (645,898 likes · 46,002 talking about this)
  33. CNN en español: 7% (1,288,763 likes · 92,838 talking about)
  34. Mexican Word of the Day: 7% (1,321,428 likes · 92,523 talking about this)
  35. Mamiverse: 7% (19,600 likes · 1,368 talking about this)
  36. SpanglishBaby: 6.9% (8,242 likes · 565 talking about this)
  37. Los Pichy Boys: 6.9% (17,322 likes · 1,197 talking about this)
  38. Remezcla: 6.7% (12,310 likes · 827 talking about this)
  39. Latina: 6.7% (79,384 likes · 5,343 talking about this)
  40. News Taco: 6.4% (4,416 likes · 283 talking about this)
  41. HuffPost Latino Voices: 6.3% (9,026 likes · 565 talking about this)
  42. Cosmo for Latinas: 6% (10,812 likes · 645 talking about this)
  43. Voto Latino: 5.7% (53,762 likes · 3,070 talking about this)
  44. VOXXI: 5.5% (13,572 likes · 748 talking about this)
  45. Mun2: 5.2% (256,290 likes · 13,421 talking about this)
  46. Latina Mom Bloggers: 5.2% (1,590 likes · 82 talking about this)
  47. Ask a Mexican: 5.1% (37,772 likes · 1,922 talking about this)
  48. Calle 13: 5% (1,725,044 likes · 86,944 talking about this)
  49. Es el momento: 4.2% (15,355 likes · 644 talking about this)
  50. Immigrant Archive Project: 4% (12,475 likes · 493 talking about this)
  51. Hispanicize: 3.8% (5,372 likes · 205 talking about this)
  52. National Council of La Raza: 3.5% (21,947 likes · 752 talking about this)
  53. Pitbull: 3% (26,094,325 likes · 790,462 talking about this)
  54. Fox News Latino: 3% (72,218 likes · 2,201 talking about this)
  55. El Gordo y la Flaca: 2.7% (354,425 likes · 9,774 talking about this)
  56. New Latina: 2.6% (4,721 likes · 123 talking about this)
  57. Hispanically Speaking News: 2.2% (3,250 likes · 72 talking about this)
  58. Somos Verizon Fios: 2.1% (49,690 likes · 1,035 talking about this)
  59. Latina List: 2.1% (3,095 likes · 66 talking about this)
  60. Toyota Latino: 1.5% (75,708 likes · 1,107 talking about this)
  61. Latino Justice: 1.3% (2,684 likes · 36 talking about this)
  62. Shakira: 1.2% (57,369,298 likes · 694,870 talking about this)
  63. Selena Gómez: 1.2% (36,542,613 likes · 452,137 talking about this)
  64. Papi Blogger: 1% (855 likes · 10 talking about this)
  65. American Latino Museum: .008% (122,115 likes · 1,099 talking about this)
  66. Latinos in Social Media: .006% (150,728 likes · 924 talking about this)

Thank you to all who followed this little experiment this year. Happy 2013!

Read Full Post »

Once a columnist, always a columnist. A looooong time ago, when computers were just DEC screens, I used to pen a column called VARELITAS for The Harvard Crimson. Ever since those days in 1988, I have always enjoyed writing columns, and when I started blogging on this page in 2008, I recalled my early days as a columnist for The Crimson. My blog posts have always reminded me that I am a columnist/journalist/reporter at heart. I love to write, and it is one of the main reasons why I formed this page, and why I later formed Latino Rebels. Media in the new digital age fascinates me, and how we approach it through a US Latino perspective fascinates me even more.

This week, I just learned that I have become a contributor to NBC Latino, one of the world’s fastest-growing Latino news sites. I am absolutely thrilled to be joining a growing list of contributors whose insight and opinions I respect immensely. I sincerely believe that this core group of contributors are producing some very thought-provoking content, and I am happy to be part of the group.

Now, this does not mean that this blog will be going away or that you have seen the last of the Rebels. I will still write posts here, as well as under my “Julito” byline for the Rebeldes. This is just an opportunity for me to write on another platform as a contributor. I plan to use that platform just like I have used other platforms: to write to the best of my abilities and keep the conversation going about what it is to be Latino in 21st century.

Read Full Post »

This is on.

Follow #PapaRebelde on Twitter.

Read Full Post »


Julio Ricardo Varela (@julito77) to Discuss Community at “Social Media Disruption: Finding your Voice” Session

BOSTON (November 1, 2011) – Julio Ricardo Varela, @julito77 on Twitter, has been invited as a speaker in the panel “Social Media Disruption: Finding your Voice” at the LATISM ‘11 conference, to be held on November 9 to 11, 2011 at the Navy Pier in Chicago. The conference, LATISM’s centerpiece event of the year, will be a fully bilingual affair exploring the role and usage of digital media in the areas of Latino health, education, economic development, civic engagement as well as at the community and personal levels.

“For this year’s conference, we have focused on bringing speakers who are at the top of their fields, who can truly share the knowledge and best practices for success in outreach to the Latino community,” said Elianne Ramos, Vice-Chair of Communications and PR for LATISM. “As a leader in the Social Media Marketing and Publishing field,  Julio’s contribution is highly regarded, and will add much needed dimension to the ongoing discussion. We are honored to have him as part of our lineup and look forward to enjoying his participation.”

“As one of the early prophets of LATISM, it is a huge honor to speak at the country’s premier conference of Latinos online,” said Varela. “I was a believer in LATISM from Day 1, and to be chosen to share my thoughts about how social media can empower any individual to achieve anything, is incredibly gratifying. I am also thrilled to see some old friends again and meet new ones as well. ”

The LATISM ’11 lineup includes over 100 speakers from the areas of public service, business and some of the most influential members of the Latino online/blogging community. Varela was chosen as one of the LATISM ’11 panelists because of his involvement as one of the country’s top Latinos online, as well as for his leadership and desire to make a difference in the community. Through his work with many of his blogs and ventures (including the promotion of his talented brother Fernando Varela of FernandoVarela.com), Varela works daily to promote and celebrate the vast and diverse accomplishments of the US Latino community .

To view the latest version of the full speaker lineup for the LATISM ’11 Conference, please visit http://conference.latism.org/conference-info/speakers/

For more information about LATISM ’11 National Conference and to register, visit http://conference.latism.org.

To learn more about the Latinos in Social Media (LATISM) organization, visit http://latism.org

For real-time updates about the LATISM ’11 conference and to connect with LATISM on our different social media properties, please scan the QR code below.

(QR Code is a registered trademark of DENSO WAVE INCORPORATED.)


The LATISM ’11 Conference is LATISM’s centerpiece, fully bilingual event of the year. This national event will consolidate LATISM’s mission and audience of health providers, government officials, educators, community members and thought leaders. Since 2009, the Latinos in Social Media (LATISM) events have taken place in cities all around the United States, including New York, Orlando, Washington, DC, Los Angeles, CA and Silicon Valley, featuring more than 400 speakers to date. Participants have included over 5,000 in-person attendees, with thousands more engaging via social media. 


Latinos in Social Media (LATISM) is a 501(c) 4 nonprofit, nonpartisan organization dedicated to advancing the social, civic and economic status of the Latino community. With a network of over 140,000 members, LATISM is the largest organization for Latinos engaged in social media, including bloggers and professionals from every arena. LATISM also helps to raise awareness among corporate brands, NGOs and government entities about using social media to reach Latinos through research, event sponsorships, and leadership training. A pioneering social media organization, LATISM has been hailed as the most influential online movement in the new multicultural Web. Visit http://LATISM.org/beta


Elianne Ramos

Latinos in Social Media




Read Full Post »

The Latino Rebels are proud to announce that two of its members earned nominations from Latinos in Social Media (#LATISM) community as some of the Best Latinos in social media for 2011. Efrain Nieves, co-founder of P’Alante Latino and a regular contributor to this page, is up for the Best Political Blogger category. Latino Rebels founder, Julio Ricardo Varela, was nominated in the Best Latin@ Micro-Blogger category.

To vote for Efrain and Julito, go to this link: LATISM 2011 Nominees. Voting will continue until October 30, and winners will be announced at the LATISM 2011 awards ceremony during the LATISM annual conference in Chicago.

In addition, Julito’s brother, the amazing Fernando Varela, earned a Best Artist to Use Social Media  to Reach to Latinos. Fernando joins musical legends Willie Colón and Juanes in this category.

Don’t forget to vote!!! Here is the link: LATISM 2011 Nominees.

Read Full Post »

This morning, as I was researching stories for this week, I noticed something extremely cool: 100,000. Yes, today, the little blog that could surpassed an amazing little milestone: 100,000 unique visits here.

So, in the spirit of Sally Field’s Oscar speech, I would like to thank the following people who helped make this blog a destination point on the Internet, ever since it was launched in early 2009:

  1. Latinos in Social Media (LATISM): You were there from the beginning, and I am eternally grateful. Can’t wait to see everyone in Chicago this November!
  2. The Original Twitter Posse: you made me laugh, you challenged me, you picked me up when I was down, and you have made my online and offline experience a joy. Much love to you all!
  3. Jeremy Clarkson: thank you for being a anti-Mexican boor.
  4. Republican and Pro-Statehooder Puerto Rican Governor Luis Fortuño: your vendepatria ways have allowed this blog to be one of the top ones when it comes to Puerto Rican politics.
  5. CNN Latino in America: without your uneven and poor show two years ago, there would be no Latino Success Stories blog.
  6. Fernando Varela: my brother is a talent and I was honored to co-translate a Spanish version of Coldplay’s YELLOW for him.
  7. All the trolls who want me to move back to Mexico. Memo to you: I am an American citizen. Bite me.
  8. The Rebeldes!!!!: my new group of ruffians, The Latino Rebels, are perhaps some of the most like-minded people I have ever met.
  9. The Two Raúls: Raúl Ramos y Sánchez and Raúl Colón. There are so many others who have helped this blog (see LATISM), but the two Raúls have been there from Day 1. Thank you for your unwavering support.
  10. And YOU: all the subscribers who take a moment from their busy lives to read this blog. Without you, this blog would never have achieved what is has done so far.
The future is even brighter in 2011: new books, new companies, new ventures, new topics, and two elections in 2012, one in the United States and Puerto Rico. Should be freaking fun.


Hit it, Sally!

Read Full Post »


It will forever be another turning point year for me, another year of challenges, another year of tests.

What started off as a great year has turned into a professional mess. Another job loss from corporate America. Another summer of job-searching and living off the dole. Yes, America, even Harvard graduates are looking for jobs in this economy.

There are some bright spots: all this free time has allowed me to spend A LOT of time with my kids. That is priceless. I have also been able to launch Latino Rebels quicker than I had planned, and of course, I keep adding pages to Franky Benítez. The blogging keeps me busy, and it does appear that I will officially join the Mundo Hispano TV team!

But nothing is official yet, and the work to keep the family fed and bills paid is 24/7. That is why I need a break.

So this Friday night, August 12, at 10 pm, I will be on stage, performing at ImprovBoston. This troupe, which has been part of my life since 1994, is family to me, and I am so excited to play with my fellow improvisors.

If you happen to be in Cambridge’s Central Square, this Friday night, swing by to the IB and say hi! Yes, post-show beer will be involved.


Read Full Post »

Older Posts »

%d bloggers like this: