Ok, hopefully by now, I don’t have to explain much about this little experiment that started in March. But just in case, you can read about the background here. Let’s just get into it.
Who, among a sample of a few pages, is the most engaging Latino Facebook Page at the beginning of October? Let’s see below. Anything above 15% is really strong. Anything above 40% is outstanding. Anything above 40% is beyond ridiculous and on another level.
Ok, here is the October list (numbers based on page checks on October 1, 2012 from 10:30 am-11:15 am EST; full disclosure: Latino Rebels is my organization. Also, this is just a data capture from a limited time window. We know that the “people talking about this” feature can fluctuate. This is not an exact science, but it does prove that having a highly engaged community will always benefit your brand, organization, group, etc.)
October’s Sampling of Latino Facebook Pages and Their Facebook Level of Engagement (FLOE)
- One Voice Radio: 412% (1,106 likes · 4,554 talking about this)
- Rico Puerto Rico: 266% (33,984 likes · 90,375 talking about this)
- Cultura: 158% (818 likes · 1,293 talking about this)
- Latino Rebels: 57.1% (21,739 likes · 12,213 talking about this)
- NBC Latino: 56.3% (18,394 likes · 10,667 talking about this)
- Fit Latina: 52.4% (1,504 likes · 787 talking about this)
- National Hispanic Foundation for the Arts: 48.5% (1,970 likes · 956 talking about this)
- Pa’lante Latino: 40% (1,875 likes · 750 talking about this)
- Presente.org: 39.7% (10,514 likes · 4,175 talking about this)
- So Mexican: 28.5% (1,592,875 likes · 454,152 talking about this)
- Pocho.com: 26.5% (2,540 likes · 648 talking about this)
- Es el momento: 26.3% (12,889 likes · 3,386 talking about this)
- VOXXI: 25.9% (9,673 likes · 2,505 talking about this)
- Cuéntame: 24.3% (85,763 likes · 20,850 talking about this)
- SoLatina: 23.5% (62,533 likes · 14,701 talking about this)
- Sofrito for Your Soul: 23% (9,425 likes · 2,172 talking about this)
- Voto Latino: 17.4% (50,834 likes · 8,848 talking about this)
- Despierta América: 16.8% (129,883 likes · 21,860 talking about this)
- SpanglishBaby: 16.7% (6,596 likes · 1,104 talking about this)
- Latino Justice: 14.3% (2,574 likes · 368 talking about this)
- Being Puerto Rican: 13.6% (21,642 likes · 2,948 talking about this)
- Think Mexican: 13.4% (5,322 likes · 717 talking about this)
- El Diario NY: 11.2% (7,398 likes · 826 talking about this)
- Disney World Latino: 11% (91,755 likes · 10,102 talking about this)
- Latina Bloggers Connect: 10.5% (1,953 likes · 205 talking about this)
- Primer impacto: 10.2% (239,953 likes · 24,566 talking about this)
- Gozamos: 9.3% (4,388 likes · 409 talking about this)
- HuffPost Latino Voices: 9.1% (8,054 likes · 736 talking about this)
- Being Latino: 8.4% (78,329 likes · 6,569 talking about this)
- Latina Mom Bloggers: 8.3% (1,368 likes · 114 talking about this)
- Remezcla: 8.2% (11,654 likes · 959 talking about this)
- Hispanically Speaking News: 7.5% (3,069 likes · 229 talking about this)
- People en español: 7.1% (180,811 likes · 12,583 talking about this)
- Los Pichy Boys: 7.1% (14,583 likes · 1,036 talking about this)
- Hispanicize: 7% (4,936 likes · 345 talking about this)
- Cosmo for Latinas: 7% (8,995 likes · 627 talking about this)
- Proud to Be Latina: 6.7% (1,702 likes · 114 talking about this)
- Univision: 6.5% (573,589 likes · 37,383 talking about this)
- CNN en español: 6.3% (1,167,362 likes · 73,297 talking about this)
- The Big Tino: 5.8% (62,847 likes · 3,629 talking about this)
- Calle 13: 5.2% (1,366,776 likes · 71,570 talking about this)
- Mayo Clinic (Español): 5% (1,911 likes · 95 talking about this)
- Ford en español: 4.8% (1,764 likes · 85 talking about this)
- Telemundo: 4.4% (341,016 likes · 14,849 talking about this)
- National Council of La Raza: 4.3% (20,089 likes · 871 talking about this)
- Latina List: 3.7% (3,037 likes · 111 talking about this)
- Pitbull: 3.6% (23,697,661 likes · 860,310 talking about this)
- Mun2: 3.6% (235,965 likes · 8,581 talking about this)
- Ask a Mexican: 3.3% (36,955 likes · 1,202 talking about this)
- Univision News: 3% (7,133 likes · 214 talking about this)
- News Taco: 3% (4,313 likes · 128 talking about this)
- Mamiverse: 2.9% (19,106 likes · 560 talking about this)
- La Cosmopolitana: 2.8% (1,331 likes · 37 talking about this)
- Mexican Word of the Day: 2.7% (1,310,759 likes · 35,909 talking about this)
- Vitera: 2.4% (4,564 likes · 108 talking about this)
- Somos Verizon Fios: 2.3% (45,952 likes · 1,052 talking about this)
- Latina: 2.1% (72,971 likes · 1,500 talking about this)
- Fox News Latino: 2.1% (67,728 likes · 1,443 talking about this)
- New Latina: 2.1% (4,498 likes · 96 talking about this)
- Immigrant Archive Project: 2% (12,138 likes · 247 talking about this)
- Papi Blogger: 1.6% (825 likes · 13 talking about this)
- El Gordo y la Flaca: 1.2% (319,364 likes · 3,849 talking about this)
- American Latino Museum: 1.1% (121,169 likes · 1,279 talking about this)
- Latinos in Social Media: .09% (143,490 likes · 1,249 talking about this)
- Selena Gómez: .08% (33,732,351 likes · 280,406 talking about this)
- Shakira: .07% (54,626,349 likes · 368,018 talking about this)
- Toyota Latino: .06% (75,201 likes · 414 talking about this)
- Mi Casa Broadcasting: .06% (3,868 likes · 26 talking about this)
If you would like me to add your page to this list, just let me know with a comment to this blog.