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October’s Sampling of Latino Facebook Pages and Their Facebook Level of Engagement (FLOE)

Posted in Latino, Social Media, tagged , , , , , , , on October 1, 2012| 3 Comments »


Ok, hopefully by now, I don’t have to explain much about this little experiment that started in March. But just in case, you can read about the background here. Let’s just get into it. 

Who, among a sample of a few pages, is the most engaging Latino Facebook Page at the beginning of October? Let’s see below. Anything above 15% is really strong. Anything above 40% is outstanding. Anything above 40% is beyond ridiculous and on another level.

Ok, here is the October list (numbers based on page checks on October 1, 2012 from 10:30 am-11:15 am EST; full disclosure: Latino Rebels is my organization. Also, this is just a data capture from a limited time window. We know that the “people talking about this” feature can fluctuate. This is not an exact science, but it does prove that having a highly engaged community will always benefit your brand, organization, group, etc.)

October’s Sampling of Latino Facebook Pages and Their Facebook Level of Engagement (FLOE)

  1. One Voice Radio: 412% (1,106 likes · 4,554 talking about this)
  2. Rico Puerto Rico: 266% (33,984 likes · 90,375 talking about this)
  3. Cultura: 158% (818 likes · 1,293 talking about this)
  4. Latino Rebels: 57.1% (21,739 likes · 12,213 talking about this)
  5. NBC Latino: 56.3% (18,394 likes · 10,667 talking about this)
  6. Fit Latina: 52.4% (1,504 likes · 787 talking about this)
  7. National Hispanic Foundation for the Arts: 48.5% (1,970 likes · 956 talking about this)
  8. Pa’lante Latino: 40% (1,875 likes · 750 talking about this)
  9. Presente.org: 39.7% (10,514 likes · 4,175 talking about this)
  10. So Mexican: 28.5% (1,592,875 likes · 454,152 talking about this)
  11. Pocho.com: 26.5% (2,540 likes · 648 talking about this)
  12. Es el momento: 26.3% (12,889 likes · 3,386 talking about this)
  13. VOXXI: 25.9% (9,673 likes · 2,505 talking about this)
  14. Cuéntame: 24.3% (85,763 likes · 20,850 talking about this)
  15. SoLatina: 23.5% (62,533 likes · 14,701 talking about this)
  16. Sofrito for Your Soul: 23% (9,425 likes · 2,172 talking about this)
  17. Voto Latino: 17.4% (50,834 likes · 8,848 talking about this)
  18. Despierta América: 16.8% (129,883 likes · 21,860 talking about this)
  19. SpanglishBaby: 16.7% (6,596 likes · 1,104 talking about this)
  20. Latino Justice: 14.3% (2,574 likes · 368 talking about this)
  21. Being Puerto Rican: 13.6% (21,642 likes · 2,948 talking about this)
  22. Think Mexican: 13.4% (5,322 likes · 717 talking about this)
  23. El Diario NY: 11.2% (7,398 likes · 826 talking about this)
  24. Disney World Latino: 11% (91,755 likes · 10,102 talking about this)
  25. Latina Bloggers Connect: 10.5% (1,953 likes · 205 talking about this)
  26. Primer impacto: 10.2% (239,953 likes · 24,566 talking about this)
  27. Gozamos: 9.3% (4,388 likes · 409 talking about this)
  28. HuffPost Latino Voices: 9.1% (8,054 likes · 736 talking about this)
  29. Being Latino: 8.4% (78,329 likes · 6,569 talking about this)
  30. Latina Mom Bloggers: 8.3% (1,368 likes · 114 talking about this)
  31. Remezcla: 8.2% (11,654 likes · 959 talking about this)
  32. Hispanically Speaking News: 7.5% (3,069 likes · 229 talking about this)
  33. People en español: 7.1% (180,811 likes · 12,583 talking about this)
  34. Los Pichy Boys: 7.1% (14,583 likes · 1,036 talking about this)
  35. Hispanicize: 7% (4,936 likes · 345 talking about this)
  36. Cosmo for Latinas: 7% (8,995 likes · 627 talking about this)
  37. Proud to Be Latina: 6.7% (1,702 likes · 114 talking about this)
  38. Univision: 6.5% (573,589 likes · 37,383 talking about this)
  39. CNN en español: 6.3% (1,167,362 likes · 73,297 talking about this)
  40. The Big Tino: 5.8% (62,847 likes · 3,629 talking about this)
  41. Calle 13: 5.2% (1,366,776 likes · 71,570 talking about this)
  42. Mayo Clinic (Español): 5% (1,911 likes · 95 talking about this)
  43. Ford en español: 4.8% (1,764 likes · 85 talking about this)
  44. Telemundo: 4.4% (341,016 likes · 14,849 talking about this)
  45. National Council of La Raza: 4.3% (20,089 likes · 871 talking about this)
  46. Latina List: 3.7% (3,037 likes · 111 talking about this)
  47. Pitbull: 3.6% (23,697,661 likes · 860,310 talking about this)
  48. Mun2: 3.6% (235,965 likes · 8,581 talking about this)
  49. Ask a Mexican: 3.3% (36,955 likes · 1,202 talking about this)
  50. Univision News: 3% (7,133 likes · 214 talking about this)
  51. News Taco: 3% (4,313 likes · 128 talking about this)
  52. Mamiverse: 2.9% (19,106 likes · 560 talking about this)
  53. La Cosmopolitana: 2.8% (1,331 likes · 37 talking about this)
  54. Mexican Word of the Day: 2.7% (1,310,759 likes · 35,909 talking about this)
  55. Vitera: 2.4% (4,564 likes · 108 talking about this)
  56. Somos Verizon Fios: 2.3% (45,952 likes · 1,052 talking about this)
  57. Latina: 2.1% (72,971 likes · 1,500 talking about this)
  58. Fox News Latino: 2.1% (67,728 likes · 1,443 talking about this)
  59. New Latina: 2.1% (4,498 likes · 96 talking about this)
  60. Immigrant Archive Project: 2% (12,138 likes · 247 talking about this)
  61. Papi Blogger: 1.6% (825 likes · 13 talking about this)
  62. El Gordo y la Flaca: 1.2% (319,364 likes · 3,849 talking about this)
  63. American Latino Museum: 1.1% (121,169 likes · 1,279 talking about this)
  64. Latinos in Social Media: .09% (143,490 likes · 1,249 talking about this)
  65. Selena Gómez: .08% (33,732,351 likes · 280,406 talking about this)
  66. Shakira:  .07% (54,626,349 likes · 368,018 talking about this)
  67. Toyota Latino: .06% (75,201 likes · 414 talking about this)
  68. Mi Casa Broadcasting: .06% (3,868 likes · 26 talking about this)

If you would like me to add your page to this list, just let me know with a comment to this blog.

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August’s Sampling of Latino Facebook Pages and Their Facebook Level of Engagement (FLOE)

Posted in Social Media, tagged , , , , , , on August 1, 2012| 2 Comments »


It is August 1 and it’s time for another review of Latino-themed Facebook pages and their Facebook Level of Engagement (FLOE). Like we have said in the past:

Our intent was to offer a sampling of the thousands of Latino-themed Facebook pages out there. The list was no way near exhaustive, if you are a page that would like to be added to the list, just post your link below in the comments section and add it. Before we share the latest list, just a quick reminder that this is all about engagement. The goal is to ensure that you achieve the maximum results in the number of likes that you have on a consistent basis, since the more people are talking about you, the better your chances are at establishing real relationships and getting more interest in your online content and properties.

Let’s first check in with the Facebook page of George Takei, the KING OF FACEBOOK. His latest numbers as of this morning: 2,359,514 likes · 2,838,184 talking about this (that is a 120% FLOE, another outstanding month for the Facebook Page King).

Like we say every month, many pages have a lot of likes, but imagine if you are one of those pages and you can push your FLOE over 15%? 20%? 30%? These FLOE percentages are all based on real-time stats taken this morning, August 1. We also decided to make one master list, and encourage other brands and organizations to pass on their Facebook links to us so we can add you to the future lists. Why are we doing this? Here are our reasons:

  1. We want to start curating a master list of Latino-themed Facebook pages.
  2. We want to see if all these pages can achieve a consistent FLOE of 15%. Once that happens, imagine the possibilities.
  3. Don’t just work to get the numbers, once you have the numbers, curate content that will have people talking about your page. With greater numbers, you have a greater chance of engaging people and having people sharing your content on Facebook organically.
  4. We decided to keep some of the bigger Latino celebrity pages since a few agencies asked us to do this. It is exciting to see that such pages has millions and millions of likes, but the fact remains: all those pages are under-performing in terms of engagement rates. Just look at George Takei’s page. He has 2 million likes and his engagement rate is off the charts. Celebrity pages just don’t get it. FOLLOW TAKEI’S MODEL!

Ok, here is the August list (numbers based on page checks on August 1, 2012 from 8am-9am EST; full disclosure: Latino Rebels is my organization.)  It is very important to note that Facebook can be fickle. For example, a page might all of a sudden have 10,000 people talking about it, but then it dips down to 6,000 again.

Nonetheless, we are just trying to capture a moment in the monthly life of a Facebook page. This is not a definitive data study, since they only way to capture that is to have pages actually submit the real hard admin data.

And like we said, Facebook is just one part of your strategy, it is not THE strategy. The key is always about your main content hub and how a place like Facebook can get you more engaged followers and loyalists.

August’s Sampling of Latino Facebook Pages and Their Facebook Level of Engagement (FLOE)

  1. One Voice Radio: 579% (643 likes · 3,726 talking about this)
  2. Pa’lante Latino: 242.9% (1,556 likes · 3,779 talking about this)
  3. Latino Rebels: 117% (17,802 likes · 20,857 talking about this)
  4. Being Puerto Rican: 99.5% (20,187 likes · 20,087 talking about this)
  5. Fit Latina: 89% (1,085 likes · 966 talking about this)
  6. Sofrito for Your Soul: 86.9% (8,929 likes · 7,757 talking about this)
  7. NBC Latino: 69.5% (4,337 likes · 3,013 talking about this)
  8. So Mexican: 62.5% (1,060,690 likes · 663,451 talking about this)
  9. Voto Latino: 47.6% (32,613 likes · 15,515 talking about this)
  10. SoLatina: 47% (60,144 likes · 28,279 talking about this)
  11. Pocho.com: 35.7% (1,874 likes · 668 talking about this)
  12. VOXXI: 30.7% (3,286 likes · 1,010 talking about this)
  13. Being Latino: 25.3% (76,136 likes · 19,319 talking about this)
  14. Presente.org: 23.8%(9,607 likes · 2,286 talking about this)
  15. Think Mexican: 22.9% (4,975 likes · 1,138 talking about this)
  16. The Big Tino: 22.8% (72,734 likes · 16,596 talking about this)
  17. Remezcla: 16.8% (10,756 likes · 1,804 talking about this)
  18. Gozamos: 16.3% (4,084 likes · 668 talking about this)
  19. Cuéntame: 13.7% (81,045 likes · 11,090 talking about this)
  20. Primer impacto: 12.6% (200,362 likes · 23,538 talking about this)
  21. Mamiverse: 11.7% (18,959 likes · 2,225 talking about this)
  22. HuffPost Latino Voices: 11.4% (7,041 likes · 806 talking about this)
  23. National Hispanic Foundation for the Arts: 11.4% (1,397 likes · 159 talking about this)
  24. Disney World Latino: 10.5% (61,215 likes · 6,452 talking about this)
  25. News Taco: 10.2% (4,245 likes · 434 talking about this)
  26. Univision News: 8.8% (5,992 likes · 526 talking about this)
  27. Mexican Word of the Day: 8.2% (1,316,494 likes · 107,597 talking about this)
  28. Cosmo for Latinas: 8.2% (7,691 likes · 627 talking about this)
  29. Telemundo: 7.3% (316,198 likes · 23,141 talking about this)
  30. Somos Verizon Fios: 7.1% (37,941 likes · 2,671 talking about this)
  31. SpanglishBaby: 6.8% (5,514 likes · 374 talking about this)
  32. El Diario NY: 6.4% (4,632 likes · 297 talking about this)
  33. Latina: 5.8% (68,198 likes · 4,017 talking about this)
  34. El Gordo y la Flaca: 5.6% (305,426 likes · 17,165 talking about this)
  35. Fox News Latino: 5.5% (64,717 likes · 3,575 talking about this)
  36. Los Pichy Boys: 5.5% (13,623 likes · 747 talking about this)
  37. Mayo Clinic (Español): 5.5% (1,245 likes · 69 talking about this)
  38. American Latino Museum: 4.9% (120,054 likes · 5,902 talking about this)
  39. Mi Casa Broadcasting: 4.9% (4,175 likes · 204 talking about this)
  40. Pitbull: 4.5% (22,220,230 likes · 1,007,836 talking about this)
  41. Immigrant Archive Project: 4.5% (11,961 likes · 534 talking about this)
  42. Mun2: 4.2% (208,904 likes · 8,748 talking about this)
  43. Hispanicize: 3.9% (4,535 likes · 179 talking about this)
  44. Despierta América: 3.7% (107,651 likes · 4,019 talking about this)
  45. National Council of La Raza: 3.6% (19,055 likes · 694 talking about this)
  46. Es el momento: 3.5% (11,827 likes · 408 talking about this)
  47. La Cosmopolitana: 3.5% (1,265 likes · 44 talking about this)
  48. Vitera: 3.3% (4,562 likes · 153 talking about this)
  49. Latina List: 3.3% (2,953 likes · 99 talking about this)
  50. Ask a Mexican: 3.2% (35,814 likes · 1,134 talking about this)
  51. Selena Gómez: 2.5% (32,790,414 likes · 832,399 talking about this)
  52. Calle 13: 2.8% (1,230,262 likes · 34,089 talking about this)
  53. Ford en español: 2.8% (1,617 likes · 46 talking about this)
  54. Hispanically Speaking News: 2.4% (2,974 likes · 71 talking about this)
  55. People en español: 2.3% (169,655 likes · 3,948 talking about this)
  56. Shakira:  0.06% (53,403,436 likes · 327,447 talking about this)
  57. Cristiano Ronaldo: 0.006% (47,330,743 likes · 296,751 talking about this)
  58. Toyota Latino: 0.005% (74,493 likes · 413 talking about this)
  59. Latinos in Social Media: .001% (139,888 likes · 177 talking about this)

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June’s Sampling of Latino Facebook Pages and Their Facebook Level of Engagement (FLOE)

Posted in Social Media, tagged , , , , , , , , , on June 1, 2012| 9 Comments »


At the end of this post, you will find Month 4 for Latino-themed Facebook pages and their Facebook Level of Engagement (FLOE). Like we said last month:

Our intent was to offer a sampling of the thousands of Latino-themed Facebook pages out there. The list was no way near exhaustive, if you are a page that would like to be added to the list, just post your link below in the comments section and add it. Before we share the latest list, just a quick reminder that this is all about engagement. The goal is to ensure that you achieve the maximum results in the number of likes that you have on a consistent basis, since the more people are talking about you, the better your chances are at establishing real relationships and getting more interest in your online content and properties.

Let’s first check in with the Facebook page of George Takei, the KING OF FACEBOOK. His latest numbers as of this morning: 1,983,514 likes · 2,141,808 talking about this (that is a 107.9% FLOE! CRAZY 107.9%!!!).

This month, we decided to just list the Facebook Level of Engagement (FLOE) percentages. Of course, many pages have a lot of likes but imagine if you are one of those pages and you can push your FLOE over 15%? 20%? 30%? These FLOE percentages are all based on real-time stats taken this morning, June 1. We also decided to make one master list, and encourage other brands and organizations to pass on their Facebook links to us so we can add you to the June list. Why are we doing this? Here are our reasons:

  1. We want to start curating a master list of Latino-themed Facebook pages.
  2. We want to see if all these pages can achieve a consistent FLOE of 15%. Once that happens, imagine the possibilities.
  3. Don’t just work to get the numbers, once you have the numbers, curate content that will have people talking about your page. With greater numbers, you have a greater chance of engaging people and having people sharing your content on Facebook organically.
  4. This time, we added some of the bigger Latino celebrity pages since a few agencies asked us to do this. It is exciting to see that such pages has millions and millions of likes, but the fact remains: all those pages are under-performing in terms of engagement rates. Just look at George Takei’s page. He has a few million likes and his engagement rate is off the charts. Celebrity pages just don’t get it. FOLLOW TAKEI’S MODEL!
Ok, here is the June list (numbers based on page checks on June 1, 2012 from 8am-9am EST; full disclosure: Latino Rebels is my organization.)  It is very important to note that Facebook can be fickle. For example, a page might all of a sudden have 10,000 people talking about it, but then it dips down to 6,000 again. This is the case of two pages on this list, but we have since adjusted them to show the higher number of people talking about them. Nonetheless, we are just trying to capture a moment in the monthly life of a Facebook page. This is not a definitive data study, since they only way to capture that is to have pages actually submit the real hard admin data.
And like we said, Facebook is just one part of your strategy, it is not THE strategy. The key is always about your main content hub and how a place like Facebook can get you more engaged followers and loyalists.

June’s Sampling of Latino Facebook Pages and Their Facebook Level of Engagement (FLOE)

  1. Voto Latino: 54.2% (16,435 likes · 8,913 talking about this)
  2. Latino Rebels: 51.7% (14,437 likes · 7,424 talking about this)
  3. Pa’lante Latino: 40.6% (1,276 likes · 518 talking about this)
  4. SoLatina: 24.5% (58,466 likes · 14,351 talking about this)
  5. Mamiverse: 21.1% (15,221 likes · 3,215 talking about this)
  6. Sofrito for Your Soul: 20.6% (8,084 likes · 1,669 talking about this)
  7. Being Latino: 18.7% (73,445 likes · 13,768 talking about this)
  8. NBC Latino: 17.8% (2,610 likes · 465 talking about this)
  9. Being Puerto Rican: 14% (18,109 likes · 2,529 talking about this)
  10. So Mexican: 11.9% (811,059 likes · 97,160 talking about this)
  11. VOXXI: 11.2% (969 likes · 150 talking about this)
  12. HuffPost Latino Voices: 10.6% (5,949 likes · 635 talking about this)
  13. Univision News: 9.3% (5,118 likes · 481 talking about this)
  14. American Latino Museum: 8% (102,265 likes · 8,200 talking about this)
  15. Cuéntame: 7.8% (79,185 likes · 6,186 talking about this)
  16. Pocho.com: 7.8% (1,511 likes · 118 talking about this)
  17. Gozamos: 7.7% (3,777 likes · 292 talking about this)
  18. Primer impacto: 7.1% (175,842 likes · 12,562 talking about this)
  19. Toyota Latino: 6.2% (73,085 likes · 456 talking about this)
  20. Remezcla: 6.1% (10,172 likes · 621 talking about this)
  21. Despierta América: 6% (97,093 likes · 5,827 talking about this)
  22. Telemundo: 5.7% (280,810 likes · 16,068 talking about this)
  23. The Big Tino: 5.7% (72,250 likes · 4,173 talking about this)
  24. Cosmo for Latinas: 5% (5,599 likes · 282 talking about this)
  25. SpanglishBaby: 5% (4,877 likes · 245 talking about this)
  26. Latina: 4.9% (63,657 likes · 3,133 talking about this)
  27. Disney World Latino: 4.9% (42,899 likes · 2,133 talking about this)
  28. News Taco: 4.8% (4,095 likes · 199 talking about this)
  29. El Diario NY: 4.7% (4,281 likes · 204 talking about this)
  30. Mega 95.5 FM:  3.9% (12,835 likes · 503 talking about this)
  31. Calle 13: 3.8% (1,167,980 likes · 43,887 talking about this)
  32. Mun2: 3.5% (187,130 likes · 6,674 talking about this)
  33. Vitera: 3.5% (4,268 likes · 152 talking about this)
  34. Ford en español: 3.5% (1,425 likes · 51 talking about this)
  35. Univision: 3.3% (437,747 likes · 14,482 talking about this)
  36. People en español: 3.3% (154,978 likes · 5,050 talking about this)
  37. National Council of La Raza: 3.3% (17,885 likes · 583 talking about this)
  38. Immigrant Archive Project: 3.2% (11,771 likes · 377 talking about this)
  39. Fox News Latino: 3.1% (46,831 likes · 1,449 talking about this)
  40. Pitbull: 3.0% (20,450,399 likes · 619,385 talking about this)
  41. National Hispanic Foundation for the Arts: 3.1% (1,349 likes · 42 talking about this)
  42. Hispanicize: 2.8% (4,271 likes · 121 talking about this)
  43. Mexican Word of the Day: 2.5% (1,296,832 likes · 32,497 talking about this)
  44. Es el momento: 1.9% (10,984 likes · 211 talking about this)
  45. El Gordo y la Flaca: 1.8% (293,822 likes · 5,341 talking about this)
  46. Hispanically Speaking News: 1.6% (2,852 likes · 48 talking about this)
  47. Somos Verizon Fios: 1.5% (33,391 likes · 514 talking about this)
  48. Selena Gómez: 1.3% (30,785,113 likes · 404,958 talking about this)
  49. Shakira:  1.0% (51,032,701 likes · 553,213 talking about this)
  50. Cristiano Ronaldo: .009% (44,628,311 likes · 410,525 talking about this)
  51. Los Pichy Boys: .009% (12,041 likes · 117 talking about this)
  52. Latinos in Social Media: .006% (138,726 likes · 855 talking about this)

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