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Posts Tagged ‘Latino social media’


Ok, hopefully by now, I don’t have to explain much about this little experiment that started in March. But just in case, you can read about the background here. Let’s just get into it. 

Who, among a sample of a few pages, is the most engaging Latino Facebook Page at the beginning of October? Let’s see below. Anything above 15% is really strong. Anything above 40% is outstanding. Anything above 40% is beyond ridiculous and on another level.

Ok, here is the October list (numbers based on page checks on October 1, 2012 from 10:30 am-11:15 am EST; full disclosure: Latino Rebels is my organization. Also, this is just a data capture from a limited time window. We know that the “people talking about this” feature can fluctuate. This is not an exact science, but it does prove that having a highly engaged community will always benefit your brand, organization, group, etc.)

October’s Sampling of Latino Facebook Pages and Their Facebook Level of Engagement (FLOE)

  1. One Voice Radio: 412% (1,106 likes · 4,554 talking about this)
  2. Rico Puerto Rico: 266% (33,984 likes · 90,375 talking about this)
  3. Cultura: 158% (818 likes · 1,293 talking about this)
  4. Latino Rebels: 57.1% (21,739 likes · 12,213 talking about this)
  5. NBC Latino: 56.3% (18,394 likes · 10,667 talking about this)
  6. Fit Latina: 52.4% (1,504 likes · 787 talking about this)
  7. National Hispanic Foundation for the Arts: 48.5% (1,970 likes · 956 talking about this)
  8. Pa’lante Latino: 40% (1,875 likes · 750 talking about this)
  9. Presente.org: 39.7% (10,514 likes · 4,175 talking about this)
  10. So Mexican: 28.5% (1,592,875 likes · 454,152 talking about this)
  11. Pocho.com: 26.5% (2,540 likes · 648 talking about this)
  12. Es el momento: 26.3% (12,889 likes · 3,386 talking about this)
  13. VOXXI: 25.9% (9,673 likes · 2,505 talking about this)
  14. Cuéntame: 24.3% (85,763 likes · 20,850 talking about this)
  15. SoLatina: 23.5% (62,533 likes · 14,701 talking about this)
  16. Sofrito for Your Soul: 23% (9,425 likes · 2,172 talking about this)
  17. Voto Latino: 17.4% (50,834 likes · 8,848 talking about this)
  18. Despierta América: 16.8% (129,883 likes · 21,860 talking about this)
  19. SpanglishBaby: 16.7% (6,596 likes · 1,104 talking about this)
  20. Latino Justice: 14.3% (2,574 likes · 368 talking about this)
  21. Being Puerto Rican: 13.6% (21,642 likes · 2,948 talking about this)
  22. Think Mexican: 13.4% (5,322 likes · 717 talking about this)
  23. El Diario NY: 11.2% (7,398 likes · 826 talking about this)
  24. Disney World Latino: 11% (91,755 likes · 10,102 talking about this)
  25. Latina Bloggers Connect: 10.5% (1,953 likes · 205 talking about this)
  26. Primer impacto: 10.2% (239,953 likes · 24,566 talking about this)
  27. Gozamos: 9.3% (4,388 likes · 409 talking about this)
  28. HuffPost Latino Voices: 9.1% (8,054 likes · 736 talking about this)
  29. Being Latino: 8.4% (78,329 likes · 6,569 talking about this)
  30. Latina Mom Bloggers: 8.3% (1,368 likes · 114 talking about this)
  31. Remezcla: 8.2% (11,654 likes · 959 talking about this)
  32. Hispanically Speaking News: 7.5% (3,069 likes · 229 talking about this)
  33. People en español: 7.1% (180,811 likes · 12,583 talking about this)
  34. Los Pichy Boys: 7.1% (14,583 likes · 1,036 talking about this)
  35. Hispanicize: 7% (4,936 likes · 345 talking about this)
  36. Cosmo for Latinas: 7% (8,995 likes · 627 talking about this)
  37. Proud to Be Latina: 6.7% (1,702 likes · 114 talking about this)
  38. Univision: 6.5% (573,589 likes · 37,383 talking about this)
  39. CNN en español: 6.3% (1,167,362 likes · 73,297 talking about this)
  40. The Big Tino: 5.8% (62,847 likes · 3,629 talking about this)
  41. Calle 13: 5.2% (1,366,776 likes · 71,570 talking about this)
  42. Mayo Clinic (Español): 5% (1,911 likes · 95 talking about this)
  43. Ford en español: 4.8% (1,764 likes · 85 talking about this)
  44. Telemundo: 4.4% (341,016 likes · 14,849 talking about this)
  45. National Council of La Raza: 4.3% (20,089 likes · 871 talking about this)
  46. Latina List: 3.7% (3,037 likes · 111 talking about this)
  47. Pitbull: 3.6% (23,697,661 likes · 860,310 talking about this)
  48. Mun2: 3.6% (235,965 likes · 8,581 talking about this)
  49. Ask a Mexican: 3.3% (36,955 likes · 1,202 talking about this)
  50. Univision News: 3% (7,133 likes · 214 talking about this)
  51. News Taco: 3% (4,313 likes · 128 talking about this)
  52. Mamiverse: 2.9% (19,106 likes · 560 talking about this)
  53. La Cosmopolitana: 2.8% (1,331 likes · 37 talking about this)
  54. Mexican Word of the Day: 2.7% (1,310,759 likes · 35,909 talking about this)
  55. Vitera: 2.4% (4,564 likes · 108 talking about this)
  56. Somos Verizon Fios: 2.3% (45,952 likes · 1,052 talking about this)
  57. Latina: 2.1% (72,971 likes · 1,500 talking about this)
  58. Fox News Latino: 2.1% (67,728 likes · 1,443 talking about this)
  59. New Latina: 2.1% (4,498 likes · 96 talking about this)
  60. Immigrant Archive Project: 2% (12,138 likes · 247 talking about this)
  61. Papi Blogger: 1.6% (825 likes · 13 talking about this)
  62. El Gordo y la Flaca: 1.2% (319,364 likes · 3,849 talking about this)
  63. American Latino Museum: 1.1% (121,169 likes · 1,279 talking about this)
  64. Latinos in Social Media: .09% (143,490 likes · 1,249 talking about this)
  65. Selena Gómez: .08% (33,732,351 likes · 280,406 talking about this)
  66. Shakira:  .07% (54,626,349 likes · 368,018 talking about this)
  67. Toyota Latino: .06% (75,201 likes · 414 talking about this)
  68. Mi Casa Broadcasting: .06% (3,868 likes · 26 talking about this)

If you would like me to add your page to this list, just let me know with a comment to this blog.

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At the end of this post, you will find Month 3 for Latino-themed Facebook pages and their Facebook Level of Engagement (FLOE). Like we said last month:

When we first posted last month about the importance of engagement over numbers when it comes to Facebook pages for organizations and brands, our intent was to offer a sampling of the thousands of Latino-themed Facebook pages out there. The list was no way near exhaustive, and like we said last month, if you are a page that would like to be added to the list, just post your link below in the comments section and add it.

Before we share the latest list, just a quick reminder that this is all about engagement. The goal is to ensure that you achieve the maximum results in the number of likes that you have on a consistent basis, since the more people are talking about you, the better your chances are at establishing real relationships and getting more interest in your online content and properties.

Also, we should ALL strive to be like the Facebook page of George Takei, the KING OF FACEBOOK. Look at his latest numbers: 1,799,194 likes · 870,791 talking about this (that is a 48.3 FLOE).

This month, we decided to just list the Facebook Level of Engagement (FLOE) percentages. Of course, many pages have a lot of likes but imagine if you are one of those pages and you can push your FLOE over 15%? 20%? 30%? These FLOE percentages are all based on real-time stats taken this morning, May 10. We also decided to make one master list, and encourage other brands and organizations to pass on their Facebook links to us so we can add you the the June list. Why are we doing this? Here are our reasons:

  1. We want to start curating a master list of Latino-themed Facebook pages.
  2. We want to see if all these pages can achieve a consistent FLOE of 15%. Once that happens, imagine the possibilities.
  3. Don’t just work to get the numbers, once you have the numbers, curate content that will have people talking about your page. With greater numbers, you have a greater chance of engaging people and having people sharing your content on Facebook organically.
Ok, here is the May list. (Full disclosure: Latino Rebels is my organization.) And like we said, Facebook is just one part of your strategy, it is not THE strategy. The key is always about your main content hub and how a place like Facebook can get you more engaged followers and loyalists.

May’s Sampling of Latino Facebook Pages and Their Facebook Level of Engagement (FLOE)

  1. Mamiverse: 57.6%
  2. Cosmo for Latinas: 51.2%
  3. Pocho.com: 26.0%
  4. Latino Rebels: 19.6%
  5. So Mexican: 18.3% (136,000+ people talking about it)
  6. American Latino Museum: 12.3% (over 11,000 people talking about it)
  7. NBC Latino: 12.1%
  8. VOXXI: 11.2%
  9. Despierta América: 10.3% (over 9,000 people talking about it)
  10. HuffPost Latino Voices: 10.1%
  11. Being Latino: 9.9%
  12. The Big Tino: 8.3%
  13. Gozamos: 7.9%
  14. Primer impacto: 6.8% (over 11,000 people talking about it)
  15. Somos Verizon Fios: 6.7%
  16. Voto Latino: 5.8%
  17. Univision News: 5.8%
  18. Vitera: 5.8%
  19. Hispanicize: 5.3%
  20. Latina: 5%
  21. Pa’lante Latino: 5.0%
  22. Remezcla: 4.8%
  23. Cuéntame: 4.6%
  24. Es el momento: 4.5%
  25. Telemundo: 4.4% (over 11,000 people talking about it)
  26. Mun2: 4.4%
  27. Immigrant Archive Project: 4.3%
  28. News Taco: 4.1%
  29. Sofrito for Your Soul: 4.1%
  30. Univision: 3.8% (over 15,000 people talking about it)
  31. National Council of La Raza: 3.6%
  32. El Diario NY: 3.5%
  33. Hispanically Speaking News: 3.1%
  34. People en español: 2.9%
  35. Fox News Latino: 2.4%
  36. Calle 13: 2.2% (over 25,000 people talking about it)
  37. El Gordo y la Flaca: 2.1%
  38. Mexican Word of the Day: 1.5% (over 19,000 people talking about it)
  39. National Hispanic Foundation for the Arts: 1.1%
  40. Latinos in Social Media: .004%

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