Posts Tagged ‘LatinoRebels’

It is July 1 and it’s time for another review of Latino-themed Facebook pages and their Facebook Level of Engagement (FLOE). Like we said last month:

Our intent was to offer a sampling of the thousands of Latino-themed Facebook pages out there. The list was no way near exhaustive, if you are a page that would like to be added to the list, just post your link below in the comments section and add it. Before we share the latest list, just a quick reminder that this is all about engagement. The goal is to ensure that you achieve the maximum results in the number of likes that you have on a consistent basis, since the more people are talking about you, the better your chances are at establishing real relationships and getting more interest in your online content and properties.

Let’s first check in with the Facebook page of George Takei, the KING OF FACEBOOK. His latest numbers as of this morning: 2,171,810 likes · 2,304,737 talking about this (that is a 106.1% FLOE, another outstanding month for the Facebook Page King).

Like we say every month, many pages have a lot of likes, but imagine if you are one of those pages and you can push your FLOE over 15%? 20%? 30%? These FLOE percentages are all based on real-time stats taken this morning, July 1. We also decided to make one master list, and encourage other brands and organizations to pass on their Facebook links to us so we can add you to the July list. Why are we doing this? Here are our reasons:

  1. We want to start curating a master list of Latino-themed Facebook pages.
  2. We want to see if all these pages can achieve a consistent FLOE of 15%. Once that happens, imagine the possibilities.
  3. Don’t just work to get the numbers, once you have the numbers, curate content that will have people talking about your page. With greater numbers, you have a greater chance of engaging people and having people sharing your content on Facebook organically.
  4. We decided to keep some of the bigger Latino celebrity pages since a few agencies asked us to do this. It is exciting to see that such pages has millions and millions of likes, but the fact remains: all those pages are under-performing in terms of engagement rates. Just look at George Takei’s page. He has 2 million likes and his engagement rate is off the charts. Celebrity pages just don’t get it. FOLLOW TAKEI’S MODEL!

Ok, here is the July list (numbers based on page checks on July 1, 2012 from 9am-11am EST; full disclosure: Latino Rebels is my organization.)  It is very important to note that Facebook can be fickle. For example, a page might all of a sudden have 10,000 people talking about it, but then it dips down to 6,000 again.

Nonetheless, we are just trying to capture a moment in the monthly life of a Facebook page. This is not a definitive data study, since they only way to capture that is to have pages actually submit the real hard admin data.

And like we said, Facebook is just one part of your strategy, it is not THE strategy. The key is always about your main content hub and how a place like Facebook can get you more engaged followers and loyalists.

A huge shout out to the Facebook page of SO MEXICAN, which had over 500,000 people talking about its page. And Pitbull’s page finally showed some increase in engagement with over 20 million fans.

July’s Sampling of Latino Facebook Pages and Their Facebook Level of Engagement (FLOE)

  1. Latino Rebels: 143% (16,210 likes · 23,179 talking about this)
  2. Fit Latina: 73.1% (841 likes · 615 talking about this)
  3. So Mexican: 56.2% (907,026 likes · 509,900 talking about this)
  4. Pocho.com: 35.1% (1,624 likes · 571 talking about this)
  5. Voto Latino: 32.2% (17,369 likes · 5,598 talking about this)
  6. VOXXI: 30.0% (1,516 likes · 456 talking about this)
  7. Being Latino: 26.1% (74,698 likes · 19,583 talking about this)
  8. Mamiverse: 25.7% (18,744 likes · 4,826 talking about this)
  9. NBC Latino: 22.3% (3,151 likes · 703 talking about this)
  10. Sofrito for Your Soul: 20.6% (8,084 likes · 1,669 talking about this)
  11. The Big Tino: 20.3% (72,371 likes · 14,733 talking about this)
  12. Gozamos: 19.2% (3,866 likes · 743 talking about this)
  13. SoLatina: 18.7% (59,220 likes · 11,105 talking about this)
  14. Remezcla: 17.4% (10,459 likes · 1,819 talking about this)
  15. El Diario NY: 15.5% (4,430 likes · 688 talking about this)
  16. Fox News Latino: 15.3% (63,068 likes · 9,620 talking about this)
  17. Despierta América: 11.7% (102,266 likes · 11,975 talking about this)
  18. Ford en español: 10.4% (1,542 likes · 161 talking about this)
  19. Primer impacto: 10% (187,400 likes · 18,741 talking about this)
  20. Pa’lante Latino: 9.7% (1,347 likes · 132 talking about this)
  21. Cuéntame: 9.5% (80,108 likes · 7,616 talking about this)
  22. Telemundo: 9.1% (298,590 likes · 27,048 talking about this)
  23. HuffPost Latino Voices: 8.7% (6,515 likes · 568 talking about this)
  24. Latina: 7.7% (65,506 likes · 5,053 talking about this)
  25. Disney World Latino: 8.1% (49,467 likes · 4,032 talking about this)
  26. National Council of La Raza: 7.8% (18,538 likes · 1,438 talking about this)
  27. Being Puerto Rican: 7.5% (19,029 likes · 1,435 talking about this)
  28. SpanglishBaby: 6.7% (5,175 likes · 347 talking about this)
  29. Mexican Word of the Day: 6.3% (1,308,727 likes · 82,767 talking about this)
  30. Latina List: 5.8% (2,908 likes · 169 talking about this)
  31. Pitbull: 5.7% (21,347,089 likes · 1,222,217 talking about this)
  32. Univision News: 5.7% (5,466 likes · 309 talking about this)
  33. American Latino Museum: 5.5% (118,758 likes · 6,488 talking about this)
  34. Los Pichy Boys: 5.5% (12,956 likes · 708 talking about this)
  35. National Hispanic Foundation for the Arts: 5.4% (1,368 likes · 74 talking about this)
  36. Cosmo for Latinas: 4.8% (6,543 likes · 314 talking about this)
  37. Vitera: 4.7% (4,508 likes · 215 talking about this)
  38. Mun2: 4.6% (197,707 likes · 9,031 talking about this)
  39. News Taco: 3.9% (4,160 likes · 164 talking about this)
  40. Immigrant Archive Project: 3.7% (11,842 likes · 441 talking about this)
  41. Calle 13: 3.3% (1,203,360 likes · 40,058 talking about this)
  42. Es el momento: 3.3% (11,297 likes · 375 talking about this)
  43. Think Mexican: 3.1% (4,732 likes · 148 talking about this)
  44. People en español: 2.7% (162,232 likes · 4,420 talking about this)
  45. Hispanicize: 2.7% (4,404 likes · 119 talking about this)
  46. Ask a Mexican: 2.5% (35,205 likes · 887 talking about this)
  47. Hispanically Speaking News: 2.5% (2,913 likes · 74 talking about this)
  48. Cristiano Ronaldo: 2.5% (46,139,838 likes · 1,175,161 talking about this)
  49. Somos Verizon Fios: 1% (34,378 likes · 338 talking about this)
  50. Selena Gómez: 1.4% (31,855,530 likes · 431,576 talking about this)
  51. La Cosmopolitana: 1% (1,250 likes · 22 talking about this)
  52. Shakira:  0.09% (52,251,465 likes · 468,098 talking about this)
  53. El Gordo y la Flaca: 0.08% (297,843 likes · 2,469 talking about this)
  54. Toyota Latino: 0.006% (73,980 likes · 463 talking about this)
  55. Latinos in Social Media: .002% (139,118 likes · 239 talking about this)

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In one year, LatinoRebels.com, an independent media page founded by 20 other individuals (including myself), has outpaced other more established mainstream Latino media pages as well as several independent Latino online pages. We agree 100% that the Latino digital space is a growing and untapped market, and the fact that several pages are beginning to hit a sweet spot when it comes to traffic and unique visitors should serve a call to brands and organizations that are trying to capitalize on a market that has become digitally savvy and influential. Conferences like LATISM and Hispanicize are taking the lead in communicating this message to the mainstream and we welcome all pages that are creating and curating what was once an underserved market.

So far, according to our own Google Analytics, LatinoRebels.com has achieved the following traffic on a shoestring budget and with a social media strategy that spans several platforms (we are active on Facebook, Twitter, YouTube, Pinterest, G+, Tumblr, Storify, and Instragram) for our different niche markets: 303,131 visits, 239,094 unique visitors, 432,598 pageviews, and 78.79% new visitors, with 21.21% returning visitors. Since January 1, 2012, LatinoRebels has gotten 238,806 visits, 183,204 unique visitors, 342,571 pageviews, which if we average out for all of 2012, would are anticipating the following 2012 yearly traffic: 576,000 visits, 445,000 unique visitors, and 834,000 pageviews. That would result is an 900% increase in yearly traffic between 2011 and 2012. In addition, our current visitors spend an average of 1:07 minutes on our site per visit. Even though social media helps us to get more readers to our site, the goal of our company is to highlight our main site and share stories and content we feel is relevant to our community.

This past April, according to Compete.com (which works of a sample of 2 million Internet user profiles in the United States only), LatinoRebels gained more unique US visitors (12,234 measured on April 20) than the following English-language Latino media and cultural sites:: NBC Latino (12,181 UVS), Univision News (7,612 UVS), News Taco (9,929 UVS), Being Latino (10,127 UVS), Pocho.com (2,992 UVS), Voxxi (11,340 UVS), and Remezlca (7,033 UVS). Our current Compete.com ranking is 129,171 in the US and we saw a 74.50% increase in our UVS for the US in April. FYI, the most successful independent Latino media page we came across on Compete was Hispanically Speaking News with an impressive 47,384 UVS for April.

Besides Google Analytics and our own WordPress analytics (our SlimStats since May 6, 2012 have listed 99,859 hits to our site—search engines, bots, and humans combined—with 12,522 unique IPS in the span between May 6-May 19). This data slice confirms that our current unique human traffic according to our own internal stats averages about 30,000 uniques with about 50,000 pageviews (Our content and stories in March still had us at 50,000 uniques and 100,000 pageviews) per month in 2012 right now.

Another tool that partners and our clients use to measure us is Alexa. We don’t think Alexa is the end all and be all of traffic (and you need to enhance its data with your own internal data), but it is an industry standard used by many to “check you out.” As of today, May 20, 2012, our current Alexa ranking is as follows: 163,009 of all the Alexa-tracked web pages in the world and 39,698 in the US. We have accomplished this in a span on just one year and 20 days. In the last three months, our Alexa traffic has increased 150% although this past month we have seen a dip in traffic (blame it on the good spring weather).

Compared to other similar sites, LatinoRebels.com can definitely say that it is one of the top Latino media pages in the world. Here is where we stand with other sites:

MAY 20, 2012 Alexa Rankings (by GLOBAL RANKINGS)

  1. Hispanically Speaking News: 55,509 global, 13,380 US
  2. Voxxi: 105,501 global, 30,620 US
  3. Remezcla: 143,043 gloval, 26,263 US
  4. Latino Rebels: 163,009 global, 39,698 US
  5. Being Latino: 247,612 global, 48,184 US
  6. Latism: 269,282 global, 41,566 US
  7. NBC Latino: 315,389 global, 66,316 US
  8. Univision News: 324,654 global, 84,597 US
  9. Hispanicize: 330,208 global, 86,204 US
  10. Pocho.com: 481,821 global, 110,355 US
  11. News Taco: 568,719 global, 166,033 US

Again, this is just a sample of some pages that are part of our daily Latino online universe. We don’t list this ranking as a competition, but instead to put the context of where Latino Rebels stands within this world. In the end, having ALL Latino-themed pages doing well (and many are) is a great thing. However, this data confirms that Latino Rebels is getting the traffic, and even after our explosive growth of early 2012, we have been able to sustain our traffic and we have become a viable destination page for readers who are looking for US Latino content and information on a global level.

We have yet to truly dive into the product branding world, since we like our independent streak and our ability to control our own destiny, but we do welcome any dialogue with any group, brand, or organization that thinks our page’s vibe and content is of value to them. Quite frankly, if the fit is right, we will be more than happy to share stories, content, ideas, profiles, etc. that speak to the growing world of the US Latino digital space.

Finally, we believe that our group has the savvy and expertise to help anyone, both Latino-themed brands and non-Latino ones. In less than 13 months, we literally went from 0 to becoming one of the top Latino pages (and now pages) in the world. We do it a bit differently than others, but we can assure you that we will deliver. Just look at the numbers. They don’t lie.

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