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Posts Tagged ‘NBC Latino’


This is the LAST of the posts about Facebook engagement and which Latino-themed pages are the most engaging from a sample of pages that are commonly visited. Hopefully by now, I don’t have to explain much about this little experiment that started in March. But just in case, you can read about the background here. Let’s just get into it.

Who, among a sample of a few pages, is the most engaging Latino Facebook Page at the beginning of December? Let’s see below. Anything above 15% is really strong. Anything above 40% is outstanding. Anything above 40% is beyond ridiculous and on another level.

Ok, here is the the last and final list. It is December. (numbers based on page checks on December 8, 2012 from midnight-1 am EST; full disclosure: Latino Rebels is my organization. Also, this is just a data capture from a limited time window. We know that the “people talking about this” feature can fluctuate. This is not an exact science, but it does prove that having a highly engaged community will always benefit your brand, organization, group, etc.)

December’s Sampling of Latino Facebook Pages and Their Facebook Level of Engagement (FLOE)

  1. One Voice Radio: 293% (1,601 likes · 4,697 talking about this)
  2. Rico Puerto Rico: 259% (75,710 likes · 196,344 talking about this)
  3. Cultura: 275% (3,577 likes · 9,844 talking about this)
  4. Ford en español: 86.4% (4,515 likes · 3,904 talking about this)
  5. SoLatina: 80% (62,927 likes · 50,347 talking about this)
  6. Latino Rebels: 71.2% (26,512 likes · 19,003 talking about this)
  7. Pocho.com: 61.2% (2,919 likes · 1,785 talking about this)
  8. Pa’lante Latino: 46.2% (2,147 likes · 993 talking about this)
  9. El Diario NY: 39.2% (42,864 likes · 16,841 talking about this)
  10. MundoFox: 39% (78,876 likes · 30,751 talking about this)
  11. So Mexican: 29% (1,813,907 likes · 525,850 talking about this)
  12. NBC Latino: 23.3% (38,985 likes · 9,071 talking about this)
  13. National Hispanic Foundation for the Arts: 22.3% (3,953 likes · 881 talking about this)
  14. Fit Latina: 20.8% (1,627 likes · 339 talking about this)
  15. Disney World Latino: 17.1% (113,350 likes · 19,401 talking about this)
  16. Being Latino: 16.2% (82,695 likes · 13,390 talking about this)
  17. Gozamos: 15.6% (4,641 likes · 723 talking about this)
  18. People en español: 14.9% (204,598 likes · 30,431 talking about this)
  19. Univision News: 13.6% (8,546 likes · 1,164 talking about this)
  20. Presente.org: 12.1% (11,408 likes · 1,381 talking about this)
  21. Sofrito for Your Soul: 11.7% (9,881 likes · 1,159 talking about this)
  22. The Big Tino: 11.2% (61,837 likes · 6,911 talking about this)
  23. Think Mexican: 10.8% (5,541 likes · 597 talking about this)
  24. Cuéntame: 10.7% (94,670 likes · 10,173 talking about this)
  25. Proud to Be Latina: 9.5% (1,932 likes · 183 talking about this)
  26. Primer impacto: 9.2% (304,755 likes · 28,022 talking about this)
  27. Being Puerto Rican: 9.2% (22,557 likes · 2,092 talking about this)
  28. Mayo Clinic (Español): 9.2% (2,973 likes · 275 talking about this)
  29. Telemundo: 8.7% (377,842 likes · 32,732 talking about this)
  30. Despierta América: 7.7% (184,674 likes · 14,177 talking about this)
  31. Latina Bloggers Connect: 7.5% (2,181 likes · 164 talking about this)
  32. Univision: 7.1% (645,898 likes · 46,002 talking about this)
  33. CNN en español: 7% (1,288,763 likes · 92,838 talking about)
  34. Mexican Word of the Day: 7% (1,321,428 likes · 92,523 talking about this)
  35. Mamiverse: 7% (19,600 likes · 1,368 talking about this)
  36. SpanglishBaby: 6.9% (8,242 likes · 565 talking about this)
  37. Los Pichy Boys: 6.9% (17,322 likes · 1,197 talking about this)
  38. Remezcla: 6.7% (12,310 likes · 827 talking about this)
  39. Latina: 6.7% (79,384 likes · 5,343 talking about this)
  40. News Taco: 6.4% (4,416 likes · 283 talking about this)
  41. HuffPost Latino Voices: 6.3% (9,026 likes · 565 talking about this)
  42. Cosmo for Latinas: 6% (10,812 likes · 645 talking about this)
  43. Voto Latino: 5.7% (53,762 likes · 3,070 talking about this)
  44. VOXXI: 5.5% (13,572 likes · 748 talking about this)
  45. Mun2: 5.2% (256,290 likes · 13,421 talking about this)
  46. Latina Mom Bloggers: 5.2% (1,590 likes · 82 talking about this)
  47. Ask a Mexican: 5.1% (37,772 likes · 1,922 talking about this)
  48. Calle 13: 5% (1,725,044 likes · 86,944 talking about this)
  49. Es el momento: 4.2% (15,355 likes · 644 talking about this)
  50. Immigrant Archive Project: 4% (12,475 likes · 493 talking about this)
  51. Hispanicize: 3.8% (5,372 likes · 205 talking about this)
  52. National Council of La Raza: 3.5% (21,947 likes · 752 talking about this)
  53. Pitbull: 3% (26,094,325 likes · 790,462 talking about this)
  54. Fox News Latino: 3% (72,218 likes · 2,201 talking about this)
  55. El Gordo y la Flaca: 2.7% (354,425 likes · 9,774 talking about this)
  56. New Latina: 2.6% (4,721 likes · 123 talking about this)
  57. Hispanically Speaking News: 2.2% (3,250 likes · 72 talking about this)
  58. Somos Verizon Fios: 2.1% (49,690 likes · 1,035 talking about this)
  59. Latina List: 2.1% (3,095 likes · 66 talking about this)
  60. Toyota Latino: 1.5% (75,708 likes · 1,107 talking about this)
  61. Latino Justice: 1.3% (2,684 likes · 36 talking about this)
  62. Shakira: 1.2% (57,369,298 likes · 694,870 talking about this)
  63. Selena Gómez: 1.2% (36,542,613 likes · 452,137 talking about this)
  64. Papi Blogger: 1% (855 likes · 10 talking about this)
  65. American Latino Museum: .008% (122,115 likes · 1,099 talking about this)
  66. Latinos in Social Media: .006% (150,728 likes · 924 talking about this)

Thank you to all who followed this little experiment this year. Happy 2013!

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Once a columnist, always a columnist. A looooong time ago, when computers were just DEC screens, I used to pen a column called VARELITAS for The Harvard Crimson. Ever since those days in 1988, I have always enjoyed writing columns, and when I started blogging on this page in 2008, I recalled my early days as a columnist for The Crimson. My blog posts have always reminded me that I am a columnist/journalist/reporter at heart. I love to write, and it is one of the main reasons why I formed this page, and why I later formed Latino Rebels. Media in the new digital age fascinates me, and how we approach it through a US Latino perspective fascinates me even more.

This week, I just learned that I have become a contributor to NBC Latino, one of the world’s fastest-growing Latino news sites. I am absolutely thrilled to be joining a growing list of contributors whose insight and opinions I respect immensely. I sincerely believe that this core group of contributors are producing some very thought-provoking content, and I am happy to be part of the group.

Now, this does not mean that this blog will be going away or that you have seen the last of the Rebels. I will still write posts here, as well as under my “Julito” byline for the Rebeldes. This is just an opportunity for me to write on another platform as a contributor. I plan to use that platform just like I have used other platforms: to write to the best of my abilities and keep the conversation going about what it is to be Latino in 21st century.

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We get very excited when our dear friends have great news to share and in the case of Adrian Carrasquillo (@RealAdrianC on Twitter), today marks a time to celebrate a very cool accomplishment for him and @NBCLatino. They are going social, and we wish them all the best! We asked Adrian to share his thoughts about the essence of NBC Latino. Here they are:

“I’m happy to announce that we’ve launched the NBC Latino social media presence on Facebook and Twitter. Social is one of the pillars of our vision. We come nowhere near our mission unless we have the pulse of our community. But we wanted to do it right. Now that we’ve worked to hone our editorial voice we feel we are ready to launch social.

We want to appeal to Hispanics who feel that there has been something missing from Latino news. Our hope is that by immersing ourselves in the community and elevating what we all see as the Latino news conversation, we will better reflect the nuance, richness and depth of the U.S. Latino experience.

I subscribe to the theory that the most precious resource on the Internet is the time and attention of readers. You can’t survive in 2012 by expecting people to type in the URL to your website. Since 25 percent of all online trips in the U.S. end up on Facebook and Twitter and have become the online town square, I want us to tap into the vast Hispanic online community and present content that is fun, fresh, inspired and smart on the platforms where they already are.

I’ve come to know, respect and admire a lot of people in the Latino space in the last year and a half — from influencers and bloggers to amazing people furthering Hispanic initiatives through the social community. We want to continue to tell important stories and I want everyone who comes across our content to feel ownership of it. We want to represent them and we want them to keep us honest.

So I invite anyone to email me at adrian.carrasquillo@nbcuni.com or tweet to me @RealAdrianC if they have any questions, comments or concerns. Thanks to everyone who is joining us on this journey. I can speak for everyone at NBC Latino when I say that we’re honored to be in the position to make it with you.”

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