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Posts Tagged ‘social media overload’


Enough.

You don’t get it.

This is not about your rants or your bizarre Ustream shows or about the fact that you have been on every “exclusive” interview known to man.

No, this is about Twitter and the fact that you need to leave it. You don’t get it, Charlie.

Why?

Let us count the ways:

  • Your stream shows NO engagement. You talk about connecting with your fans and taking your message to the street. Yet, your stream is basically just TWITTER SPAM, You are no different than the thousands and thousands of auto accounts that post crap links that no one reads. ENGAGE, Charlie. Hit that @ button now. If not, just leave.
  • Numbers don’t mean anything. This is what you are missing here, Charlie. Sure, you got the quickest number of Twitter followers in 24 hours. Sure, you got your press and the media talking about it. But here is the catch: What are you doing with these two million followers? In essence, you are doing NOTHING. You talk about yourself. It’s all about YOU, YOU, YOU. Guess what? In the end, if you don’t get your social media act together, you will disappear as quickly as air.
  • Social media is social and two-way (no pun intended, or is it three-way?). Be a human, Charlie, follow other accounts. You know what your Twitter follower ratio tells me when I see it? It says: “I am Charlie Sheen. I am more important than you. You can follow me and watch my rants. But I really don’t care about you.”

No wonder that tomorrow, March 11, is National Charlie Sheen Unfollow Day. Yup, Charlie, as quickly as social media propped you up, it can also bring you down. Hard. Before that happens, start using Twitter in a way that we guarantee will make you as strong and as influential as any major outlet in the world.

Do it now before you flame out.

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I recently did a periodic cleanup of our Twitter account using Untweeps, which is a service that tells you which Twitter accounts you are following are no longer active. I was surprised to see that I was following about 900 Twitter inactive accounts. We saw some familiar faces, and quite frankly, it was sad to see that some accounts of people we got to know last year are no longer actively tweeting.

This whole notion of social media being a marathon really hits home when we do these types of periodic cleanups. For whatever reason, humans are humans, and yes, Twitter isn’t for everyone, and for many, it grows tired and stale. Which leads us to the subject of this blog: why there is no such thing as a perfect social network.

Sure, I love Twitter, but as with any service I use, I are starting to find some limitations to it that are turning us off a bit. I have listed a few here, and are curious if others have their own dislikes about Twitter. Let me know?

1. Quotes: People taking quotes from other people and citing them on Twitter are becoming spam to us. Simple as that. Does anyone gain anything from this? We would love one reason. Here’s some advice: quote yourself; that might be more interesting and fun for your base.

2. Spam Accounts: It is so surprising to see that so many spam accounts are still around and allowed by Twitter to be posted. You would think that after seeing FOREX for the 1,000th time, Twitter might do something about it.

3. Brands That Don’t Get Social Media, But Think They Do: If we see another one-way stream of information on an account with no interaction at all, we do plan to let out at 140-character primal scream. Why, why, why, do brands think that “social media” is just a stream of no interaction? Do they not realize that this steady and passive stream is just hurting their rep? They might as well stop right now, and just delete their accounts. That would be more useful.

4. The Ego-Blasting: Newsflash to so-called savvy Twitter accounts: this isn’t about you, it’s about them.

5. Auto-Follow DMs: People you follow who then send you an auto DM thanking you for the follow, but when you reply to that DM, you can’t send them the DM because they aren’t following you. Come on!

Ok, that felt good.

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You hear it all time in this country: if you want to take advantage of the American dream, think big. Reach for the stars and you will succeed. Tons of motivational speakers make a living of this very principle, telling people that the best way to change your situation is to go for it, raise the bar and “boom!” you will be a success. Is this not the greatest country in the world? The land of success? The land of the winner? The land of Big Ideas? The land of #1? If you can just ATTACK it and be everywhere at all times, YOU, my friend will be able to do this:

Now, we are not saying that vision and focus are bad things, but we do take issue when so much on the Internet and social media perpetuates this myth of THINKING BIG, ACTING BIG, and BEING #1. What is happening right now with the social media craze, is that the message is being twisted and exploited: there is so much misinformation out there that is just not true. And people are paying for this advice! Paying for it.

This is what is happening in social media: We are buying into the hype of getting the most followers, getting on the most social networks, making the most friends, being the most popular that in the end, you wonder why people feel a “social media burnout.”

You know why? Because no human being, no matter how good or savvy or sharp or connected, can be THE everyone to everyone else. No human being can constantly engage people and maintain valid relationships that matter. Sure, if you are a major brand or business, your reach might go deeper. But even then, if you don’t have 10, 20, 30, 100, 200 (or ALL your employees, like Best Buy) people pushing your brand, you won’t reach everyone.

And that is the irony of social media: by having the tools to reach the entire world (see the hype here), you in essence risk reaching no one.

The reason is a simple one: because our obsession with numbers and followers and updates and statistics overshadows the TRUE goal of social media—to authentically connect with one individual (or one brand) and establish an enduring and valuable relationship. Very few companies and people (very few) can accomplish this on a wide scale. It’s hard work. And for the other 99% of us, we wonder why we just want to just give it up. We never feel we have made #1, when in fact, we never consider how many great relationships we have made along the journey.

So DON’T THINK BIG, THINK SMALL.

So if you are using social media for your business and if you are on 20 social sites, cut it down to five. Work those five as well as you can, especially if those five are the five you know your customers, fans, supporters, buyers, partners, associates, vendors, etc. reside in.

If you just care about numbers and are not giving back to your tribe, stop and reach out to your tribe right now. Start talking and better still, listen more.

If you have lost focus and feel no one is listening to you or caring about your message (maybe because you are caught up the numbers?), change the direction, find your true personality and start small. Reach out to one, make a connection, then reach out to another. Connect. And then repeat and repeat. And repeat again. And then some.

Converse and don’t just post. Live a two-way life, and not a one-way message. No one cares about your one-way message. They don’t. You know why? Because those people who think are listening to you are also being distracted from some many things. So to stay relevant, you better (you must) make sure you are always advancing the conversation and giving to others. Prop others up because this is the right thing to do and not because you have to.

Once you are “thinking small,” big things will happen.

A special acknowledgment needs to be made to Stew Friedman for his perspective on this and how thinking small leads to more creative business leadership. Also, giving it up to Charles M. Schulz for his brilliance.

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