Posts Tagged ‘Social Media Value’

As a follow up to our well-received post, Share, Don’t Shout, we will be focusing on real case studies on Twitter and Facebook that prove that it is all about sharing, and never about shouting.

Our first example is LATISM = Latinos in Social Media, founded in early 2009 by a group of very dedicated Latino social media influencers who believed that if you shared a vision and connected online Latinos with each other, you would be able to create a very formidable force.

It started out small, but when LATISM pioneers Louis Pagan and Ana Roca Castro began to publicize this new group in the spring of 2009, the response was phenomenal. Latinos from all over the country connected with each other and a movement was born.

The concept was clear: connect Latinos with other Latinos on social media. Their mission was clear:

We empower Latinos to adopt and make full use of online social networks and applications by providing capacity-building training, information, resources and networking opportunities.

LATISM is an authentic and engaging social media community that shares and never shouts. With over 4,000 followers on Twitter, LATISM proves that it’s the quality of numbers and not the quantity. This group is willing to give and help each other out, as it has done by helping to promote the Latino blogosphere. That is what matters. LATISM is just the kindle that sparked the fire.

So how can you found out more about LATISM on Twitter? It’s pretty easy:

  • Thursday night at 9pm EST on Twitter is MUST TWEET time. The #latism hashtag is now synonymous with this time slot, so much so that major brands and outlets have begun to understand that this is a place Twitter’s top Latino influencers will be. This is appointment time on social media, and the Twitter stream knows. No wonder Twitter profiles such as Univision and FoxNews Latino consistently use the #latism tag in their tweets.
  • Follow the Latina Queen of the LATISM Twitter party. Her name is Elianne Ramos and she is a dedicated and amazing party host, one of Twitter’s best. Follow Elianne here at: @ergeekgoddess.
  • Follow the hashtag #LATISM on your feed any time. It’s not just Thursday nights. You can go here: #LATISM.
  • LATISM is an active AllTop topic (most relevant topics on Twitter). This directory captures LATISM’s most active and engaging profiles. Check it out here: AllTop Latism.
  • The majority of top Latinos on We Follow are all active participants of LATISM. Check it out here: We Follow Latino.

So, with the recent news that Latinos on Twitter are growing and more active than other groups, getting to know LATISM on Twitter is a good move.

And guess what? LATISM is open to anyone, it’s not just a Latino thing.

So come share with us, every Thursday night on Twitter.

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We have always believed that how you think of Twitter will shape how you behave on Twitter. To those who see it as a promotional stream of noisy one-way information, it is very unlikely that they will ever capture the true essence of Twitter: to connect and be an active part of the conversation. We don’t think we will ever convince people to stop automatically streaming feeds that, quite frankly, no one sees or no one cares about.

So, instead, we will try to convince the “auto streamers” that maybe they should take a moment and rethink their Twitter strategy 100% (do they even have a Twitter strategy?). Here is our list of what we think provides good, solid “value” on Twitter:

1. Post interesting content that YOU choose individually and think would benefit your base on Twitter. It could be anything: a news piece you read, a great (and real) blog post that got you thinking, or, here’s a shocker, it can even be a song or picture that you like. Have fun with it, but the most important thing is to actively decide what you want to post and share, asking yourself: “Will my Twitter base like this?”

2. Thank people and tell them why you are thanking them. We know some people like to DM their thanks. We like to @. Why? Because it creates a conversation and maybe, just maybe, others will join in and then, something cool happens.

3. Make a conscious effort to help others and expect nothing in return. That’s a hard one for many, especially for all those brands that just want to shout out their links to the world, thinking that people will actually visit them. News Flash: they won’t. People don’t care if you are just selling. You are wasting your time and hurting your brand. Please stop as quickly as you can and start over again. Seriously.

4. Connect people to other people, especially if they have similar interests. Some of the best relationships we have made on Twitter came through introductions through other people.

5. It’s ok to promote what you do, just don’t do it 24/7 and with every tweet. Don’t hide sales links under the guise of “blog posts.” Don’t be clever or misleading. If you are going to promote what you do, heck, just say what you do and tell the truth.

Those are our five. What are yours? What would you add?

PS In doing some thinking about this topic, we came across this cool presentation that takes the notion of adding value with Twitter to more specifics. They are some good ideas here: 9 Ways to Add Value Via Twitter

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