Posts Tagged ‘Soledad O’Brien’

Ok, we were fooling around tonight with Klout since there is a very cool possibility that Klout CEO Joe Fernandez will soon grace this blog since we wanted to do an interview about Klout and online Latinos. So just for fun, we checked the Klout score for @julito77 (61). That account has been around Twitter since October, 2008, and it’s pretty solid score. Then we checked @fbnovel, the Twitter account for FRANKY BENÍTEZ and after just joined on January 2 of THIS YEAR, already has a Klout of 55. And it’s a book! Go figure.

Anyway, to honor the “old Twitter” and the “new Twiter,” we decided to add the following follows and amazing Twitter accounts to follow. The “old school” list is the original group of people who made Twitter so wonderful for us in late 2008, early 2009. They will be forever known as The Posse to me, my first REAL friends on Twitter (btw, I have met them all in person). The “new school” list recommends some great new profiles that we have met through @fbnovel.


“Old School” Profiles Profiles to Follow from @Julito77

  • @ginidietrich: Oh, Gini, life without you would be like Martin without Lewis Simon without Garfunkel and Donny without Marie. Enough said. There is no one funnier, spunkier, savvier, or smarter than you on Twitter. Follow at @ginidietrich.
  • @justinthesouth: The most giving person I know on Twitter. Justin is family. He also loves the Red Sox, and there is no one nicer online. Simple as that. Follow at @justinthesouth.
  • @adriandayton: I will be honest with you, Adrian had like 18K followers when I reached out to him.  I had like 100. I am go glad I did. Adrian is so intelligent, authentic, and knows social media. We have also been to a football game together and one of my dearest friends. You can follow Adrian at @adriandayton.
  • @EOCMello: The first time Jeff tweeted me, it was love at first Red Sox. Not only do we share a love for the Pats and the Sox, Jeff has always made me laugh and he truly understands the transparency that is social media. One of the best on Twitter. Follow at @EOCMello.
  • @sarahrobinson: She makes me laugh and she made me think about how best to use social media to be yourself. I love her Southern charm and wit. Follow her at @sarahrobinson.

“New School” Profiles to Follow from @fbnovel

  • @Eva_Smith: Eva has quickly and authentically become a loyal supporter and reader. Yeah, she is on the dedication page. By the way, she also knows social media well. Very well. Follow her at @Eva_Smith.
  • @M_Gideon: I love following new writers who are starting on twitter and this writer also has a very good story to share. Some very poignant prose. Follow at @M_Gideon.
  • @charlievazquez: Yup, this NY Boricua (WEPA!) is the co-prophet of #LatinoLit and his support and passion for what he does is a model to us all. Psst, he is also a GREAT poet and write. Follow at @charlievazquez.
  • @tcravet: Another part of the #LatinoLit literati, I am fascinated by this very talented Latina. Here’s to good books! Follow at @tcravet.
  • @chela816: An old Twitter friend who is a new Twitter friend and loyal reader and supporter of the novel. Like her bio says: she is a conquistadora. Good to have her on our side. Follow her at @chela816.

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We want to take a moment and dedicate this ViavViernes to the amazing job that @GlobalHueLatino did to share these “sobremesa” interviews of Soledad O’Brien and her thoughts about “Latino in America.” We think this is a fabulous way to share the discussion and issues, and we hope that what has occurred the last few weeks will led to more open and authentic solutions to the many challenges of what it TRULY means to be “Latino in America” in the 21st Century.

See the videos below and let us know what you think?

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For more information about these videos, this EXCELLENT blog from GlobalHue Latino sheds more light: Sobremesa with Soledad O’Brien.

¡Que viva viernes!

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We are perplexed, truly perplexed about how major media organizations are using (or better yet, not using) social media to connect with their viewers to the fullest. We can offer several reasons, but we think the answer is simple, and it makes sense: media organizations have always pushed out information on a one-way street and the consumer has digested the information. That model is so different from the basic tenet of social media, which espouses a two-way relationship, and a scenario (gasp!) where the viewer generates the content, the issues, the questions, and pushes back.

We offer a case study: The Official Facebook Page of Soledad O’Brien. We have include two screen shots of this page, which, by the way, O’Brien or anyone in CNN has updated since July 23, and it has over 5,000 fans! Let’s repeat that again: the Facebook page of CNN’s talented news star, who just completed a much-publicized “Latino in America” series, has not been engaging on an official Facebook site that has over 5,000 fans for close to 4 months.

Here is the page’s current front page:


And here is the next page that shows its fans and their posts. Notice that people have wanted to connect and engage with the CNN star, offer an opinion about “LIA” or just say hi. But nothing. Nothing. No engagement, no connecting.


So what can we conclude? There are so many things we would like to add, but we will offer this big takeaways:

1. CNN dropped the ball on it’s Facebook strategy for “Latino in America.” Sure it might have a LIA site, but to not do simultaneous posting on O’Brien’s site was a missed opportunity.
2. Facebook is a prime stop for millions and millions of people. It is more unfiltered and honest than say, CNN’s official site. CNN could have tried to answer the questions and issues that have been raised all over Facebook about CNN’s spotty job on “LIA.”
3. Why don’t major news organization stay consistent with social media? Is it because it takes too much time and the return has not been immediate? Or that they are afraid of losing control? There has to be a reason, and once again, we find that the lack of 100% true engagement by CNN is only proves that social media is still new, still fresh, and in the end, different players could be the driving forces of the next media revolution and guess who might be missing from that wave? Yup, CNN.

Ok, I’m sure CNN will say that this official O’Brien page was not the main Facebook page for “Latino in America.” But then, here’s a thought: DELETE the page.

Don’t be afraid to engage and discuss outside of your media cocoons. Dive into the pool, and stay there. Don’t get out of the water because it’s hard work. In the end, people will eventually start thinking less of your brand, and what do you do then?

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