Posts Tagged ‘Telemundo’

Ok, hopefully by now, I don’t have to explain much about this little experiment that started in March. But just in case, you can read about the background here. Let’s just get into it. 

First, let’s check in on the Facebook page of George Takei, the KING OF FACEBOOK. His latest numbers as of tonight: 2,640,051 likes · 2,898,569 talking about this (that is a 109% FLOE, another great month for the Facebook Page King). Basically, if your Facebook Level of Engagement (FLOE) is at around 15%, you are doing ok. If you are between 20%-30%, you are doing really good. After that range, you start doing extremely well, and the key is to keep that exceptional level of engagement consistent for months. I do a lot more explaining about this here, if you want to read more about it.

Ok, here is the September list (numbers based on page checks on September 3, 2012 from 10pm-11pm EST; full disclosure: Latino Rebels is my organization. Also, this is just a data capture from a limited time window. We know that the “people talking about this” feature can fluctuate. This is not an exact science, but it does prove that having a highly engaged community will always benefit your brand, organization, group, etc.)

September’s Sampling of Latino Facebook Pages and Their Facebook Level of Engagement (FLOE)

  1. One Voice Radio: 1215% (932 likes · 11,330 talking about this) YES, you read that correctly: 1215%
  2. Cultura: 403% (516 likes · 2,080 talking about this)
  3. Rico Puerto Rico: 273% (29,172 likes · 79,423 talking about this)
  4. Fit Latina: 118% (1,417 likes · 1,671 talking about this)
  5. Pocho.com: 67.1% (2,355 likes · 1,580 talking about this)
  6. Latino Rebels: 62.8% (18,833 likes · 11,835 talking about this)
  7. SoLatina: 55% (61,893 likes · 34,056 talking about this)
  8. Cuéntame: 48.1% (83,519 likes · 40,177 talking about this)
  9. So Mexican: 36.3% (1,348,232 likes · 489,216 talking about this)
  10. Gozamos: 34.8% (4,279 likes · 1,488 talking about this)
  11. Sofrito for Your Soul: 33% (9,236 likes · 3,051 talking about this)
  12. Presente.org: 26.2%(10,186 likes · 2,673 talking about this)
  13. Think Mexican: 23.7% (5,171 likes · 1,228 talking about this)
  14. NBC Latino: 22.4% (5,281 likes · 1,183 talking about this)
  15. Being Puerto Rican: 18.6% (21,049 likes · 3,911 talking about this)
  16. VOXXI: 18.4% (6,628 likes · 1,221 talking about this)
  17. Being Latino: 16.6% (77,203 likes · 12,853 talking about)
  18. Voto Latino: 14.5% (49,267 likes · 7,131 talking about this)
  19. Telemundo: 13.4% (332,037 likes · 44,648 talking about this)
  20. Primer impacto: 13.2% (221,461 likes · 29,145 talking about this)
  21. Remezcla: 12.7% (11,313 likes · 1,434 talking about this)
  22. El Diario NY: 12.1% (5,472 likes · 665 talking about this)
  23. HuffPost Latino Voices: 11.7% (7,624 likes · 890 talking about this)
  24. National Hispanic Foundation for the Arts: 10.5% (1,651 likes · 174 talking about this)
  25. Despierta América: 10.9% (118,296 likes · 12,903 talking about this)
  26. Pa’lante Latino: 10.2% (1,741 likes · 177 talking about this)
  27. Disney World Latino: 9.9% (67,269 likes · 6,673 talking about this)
  28. SpanglishBaby: 9% (6,020 likes · 545 talking about this)
  29. Mayo Clinic (Español): 8.6% (1,683 likes · 144 talking about this)
  30. The Big Tino: 8.6% (73,258 likes · 6,281 talking about this)
  31. Mamiverse: 8.2% (19,055 likes · 1,588 talking about this)
  32. Es el momento: 8.2% (12,393 likes · 1,014 talking about this)
  33. Los Pichy Boys: 7.8% (14,142 likes · 1,110 talking about this)
  34. La Cosmopolitana: 7.1% (1,308 likes · 93 talking about this)
  35. People en español: 7.4% (175,437 likes · 12,945 talking about this)
  36. News Taco: 5.6% (4,285 likes · 241 talking about this)
  37. Mexican Word of the Day: 5.1% (1,327,148 likes · 67,775 talking about this)
  38. El Gordo y la Flaca: 5.1% (314,655 likes · 15,955 talking about this)
  39. Univision: 5% (539,442 likes · 26,901 talking about this)
  40. Cosmo for Latinas: 4.9% (8,490 likes · 413 talking about this)
  41. Univision News: 4.5% (6,586 likes · 294 talking about this)
  42. Somos Verizon Fios: 3% (43,878 likes · 1,312 talking about this)
  43. Pitbull: 4.7% (23,139,400 likes · 1,097,554 talking about this)
  44. Mun2: 4.6% (226,089 likes · 10,413 talking about this)
  45. National Council of La Raza: 4.5% (19,398 likes · 868 talking about this)
  46. Latina List: 3.9% (3,001 likes · 116 talking about this)
  47. Immigrant Archive Project: 3.3% (12,083 likes · 393 talking about this)
  48. Mi Casa Broadcasting: 3% (4,181 likes · 125 talking about this)
  49. Ask a Mexican: 2.9% (36,717 likes · 1,051 talking about this)
  50. Latina: 2.8% (71,084 likes · 2,003 talking about this)
  51. Fox News Latino: 2.7% (66,227 likes · 1,811 talking about this)
  52. Calle 13: 2.6% (1,296,404 likes · 33,507 talking about this)
  53. Ford en español: 2.4% (1,702 likes · 40 talking about this)
  54. American Latino Museum: 2.1% (120,899 likes · 2,580 talking about this)
  55. Hispanicize: 2% (4,680 likes · 92 talking about this)
  56. Vitera: 1.4% (4,553 likes · 65 talking about this)
  57. Hispanically Speaking News: 1% (3,015 likes · 290 talking about this)
  58. Selena Gómez: 0.5% (33,505,726 likes · 182,930 talking about this)
  59. Shakira:  0.07% (54,282,133 likes · 381,544 talking about this)
  60. Toyota Latino: 0.006% (74,885 likes · 477 talking about this)
  61. Latinos in Social Media: .005% (140,474 likes · 771 talking about this)

If you would like me to add your page to this list, just let me know with a comment to this blog.

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This was a fun little thing to discover tonight.

The Facebook page of LatinoRebels.com, a company formed by me and 20 other like-minded Rebeldes, achieved a 151% Facebook Level of Engagement (FLOE) the past few days. As of tonight, our Facebook community had 14,717 likes and 22,716 people talking about our content or sharing what we post on our Facebook wall. This is the second time this year where the LatinoRebels.com Facebook page has had more people talking about the page than people liking the page. We will take it, and we want to thank all the amazing people who have been supporting us for over a year, all our new fans, and yes, even the new trolls that are showing up to tell us to go back to Mexico.

Our current engagement and total number of people talking about our Facebook content also outdrew the Facebook pages of Telemundo and Univsion today. We have 100% total respect for these brands, but when our Facebook page has more people talking about us than the Facebook pages of Telemundo and Univision, it just proves to us that yes, there is an audience for independent content, journalism, humor, and analysis of the US Latino world. ¡GRACIAS MIL to our Facebook community!

In the next coming months, LatinoRebels.com and Latino Rebels, LLC will be sharing some news that we think will take our brand to its next stage of growth. Our latest website traffic places us as one of the top US Latino independent media pages in the world. We LOVE our supporters and our fans. And stay tuned, we will have much more to share!

Below are screen shots from Telemundo (15,510 people talking about it) and Univision (13,041) tonight. Long live alternative content and independent media. In the end, a niche can be found, but we also think that a strategic and focused use of social media can also positively impact your brand and your website. Such is the case with LatinoRebels.com. Let’s hope the trend continues.

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At the end of this post, you will find Month 3 for Latino-themed Facebook pages and their Facebook Level of Engagement (FLOE). Like we said last month:

When we first posted last month about the importance of engagement over numbers when it comes to Facebook pages for organizations and brands, our intent was to offer a sampling of the thousands of Latino-themed Facebook pages out there. The list was no way near exhaustive, and like we said last month, if you are a page that would like to be added to the list, just post your link below in the comments section and add it.

Before we share the latest list, just a quick reminder that this is all about engagement. The goal is to ensure that you achieve the maximum results in the number of likes that you have on a consistent basis, since the more people are talking about you, the better your chances are at establishing real relationships and getting more interest in your online content and properties.

Also, we should ALL strive to be like the Facebook page of George Takei, the KING OF FACEBOOK. Look at his latest numbers: 1,799,194 likes · 870,791 talking about this (that is a 48.3 FLOE).

This month, we decided to just list the Facebook Level of Engagement (FLOE) percentages. Of course, many pages have a lot of likes but imagine if you are one of those pages and you can push your FLOE over 15%? 20%? 30%? These FLOE percentages are all based on real-time stats taken this morning, May 10. We also decided to make one master list, and encourage other brands and organizations to pass on their Facebook links to us so we can add you the the June list. Why are we doing this? Here are our reasons:

  1. We want to start curating a master list of Latino-themed Facebook pages.
  2. We want to see if all these pages can achieve a consistent FLOE of 15%. Once that happens, imagine the possibilities.
  3. Don’t just work to get the numbers, once you have the numbers, curate content that will have people talking about your page. With greater numbers, you have a greater chance of engaging people and having people sharing your content on Facebook organically.
Ok, here is the May list. (Full disclosure: Latino Rebels is my organization.) And like we said, Facebook is just one part of your strategy, it is not THE strategy. The key is always about your main content hub and how a place like Facebook can get you more engaged followers and loyalists.

May’s Sampling of Latino Facebook Pages and Their Facebook Level of Engagement (FLOE)

  1. Mamiverse: 57.6%
  2. Cosmo for Latinas: 51.2%
  3. Pocho.com: 26.0%
  4. Latino Rebels: 19.6%
  5. So Mexican: 18.3% (136,000+ people talking about it)
  6. American Latino Museum: 12.3% (over 11,000 people talking about it)
  7. NBC Latino: 12.1%
  8. VOXXI: 11.2%
  9. Despierta América: 10.3% (over 9,000 people talking about it)
  10. HuffPost Latino Voices: 10.1%
  11. Being Latino: 9.9%
  12. The Big Tino: 8.3%
  13. Gozamos: 7.9%
  14. Primer impacto: 6.8% (over 11,000 people talking about it)
  15. Somos Verizon Fios: 6.7%
  16. Voto Latino: 5.8%
  17. Univision News: 5.8%
  18. Vitera: 5.8%
  19. Hispanicize: 5.3%
  20. Latina: 5%
  21. Pa’lante Latino: 5.0%
  22. Remezcla: 4.8%
  23. Cuéntame: 4.6%
  24. Es el momento: 4.5%
  25. Telemundo: 4.4% (over 11,000 people talking about it)
  26. Mun2: 4.4%
  27. Immigrant Archive Project: 4.3%
  28. News Taco: 4.1%
  29. Sofrito for Your Soul: 4.1%
  30. Univision: 3.8% (over 15,000 people talking about it)
  31. National Council of La Raza: 3.6%
  32. El Diario NY: 3.5%
  33. Hispanically Speaking News: 3.1%
  34. People en español: 2.9%
  35. Fox News Latino: 2.4%
  36. Calle 13: 2.2% (over 25,000 people talking about it)
  37. El Gordo y la Flaca: 2.1%
  38. Mexican Word of the Day: 1.5% (over 19,000 people talking about it)
  39. National Hispanic Foundation for the Arts: 1.1%
  40. Latinos in Social Media: .004%

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One of the most amazing facts about Facebook is that Latinos are everywhere. Our friend Gus Razzetti offers some serious analysis about why this demographic is so strong on social media’s top platform. He writes:

Not so long ago, recommending digital marketing to target Latinos was a very uncomfortable conversation to have with a client. Fortunately, those days seem to be over. Supported by strong research, clients are more familiar with the growing importance of digital among Hispanics (social media, mobile, etc). As part of that (now easier) conversation, Hispanics and social media is becoming one of the hottest topics.

And clients are right. In just one year, as the total Latinos online audience grew 16 percent, the number of Latinos on Facebook grew 2.8 times. In March 2011, the amount of Hispanic Facebook users reached almost 22 million. That is, 70.2 percent of all Latinos online are active Facebook users versus 29.1 percent one year before.

We are seeing not only reach but true engagement. Latinos spend more time on Facebook: 52 percent of Hispanics use Facebook at least weekly, spending an average of 29 minutes on social networking versus White Americans who spend 19 minutes.

While major brands like Univision (latest stats as of March 10, 2012: 316,187 likes with a 7% Facebook level of engagement), Telemundo (227, 351 likes with a 10% FLOE) and Mun2 (158,608 likes with a 3.2% FLOE) have strong and active Facebook communities, there are hundreds (if not thousands) of independent Latino Facebook Fan Pages that have achieved impressive results. Also, artists like Calle 13 are on another level in terms of likes, but their FLOE is still low (900,775 likes/3.5% FLOE).

Here are some of the pages we have seen in terms of raw fan numbers. (all stats taken on March 10, 2012). It is not meant to be an exhaustive list, and if you would like to have your page added to our next report, just comment on this post with your Facebook URL. However, what is interesting to note is that a key metric in all this now is FLOE. Raw numbers are good, yet any brand that is constantly engaging its community on a consistent level is creating more active and interested communities. Like we tell our clients all the time, you can have all the people in the world following you, but if you don’t have people talking about you, those numbers mean nothing.

A good Facebook page, in our opinion, should achieve a consistent 10% FLOE for over three months to really impact fans and increase brand loyalty. Facebook Fan Pages are a dime a dozen these days, and unless you aren’t engaging with your fans and they aren’t engaging (both in good ways and not so good ways), you are basically talking just to yourself and your inner circle. You don’t capitalize on how you can use social media and your investment in it to actually convert your strategy into business growth (if indeed that is your goal but in the end, we can all agree that everyone wants to be noticed as a group, brand, organization). How you make your audience get more engaged takes consistency, good content, true curation (it’s never about YOU, it is always about THEM), and just old-fashioned hard work. Anyone can get someone to like a page, it is what you do with it after that and how you support similar pages and communities that matter. Brands that are serious about engaging a very active Latino Facebook community need to understand that big numbers need to be tended to, like one tends to a garden. Patience, dedication, authenticity, and support. Then you get engaged loyal followers.

Here is an initial list of pages we have seen and either follow or are aware of. Again, if you would like to have your page added to our next study, post your like at the bottom of this post. Our goal is to eventually have a list of about 200 Latino Facebook Fan Pages that we will track FLOE every month. The reason we are doing this? To show our world a clearer real-time picture of where to find this coveted demographic on Facebook and who is engaging and interacting with brands, groups, and organizations at a given time.

Mexican Word of the Day:  1,222, 339 likes/2.4% FLOE

So Mexican:  561,107 likes/10.4% FLOE

Latinos in Social Media (LATISM):  135,360 likes/1.6% FLOE

Cuéntame: 74, 587 likes/2.2% FLOE

American Latino Museum: 69,981/3.9% FLOE

Being Latino: 68,336 likes/6.7% FLOE

Fox News Latino: 41,391 likes/3% FLOE

Other similar pages (one of which I founded last spring) continue to emerge and appear. It is clear that the Latino Facebook page is now getting traction. Here are some other pages:

Voto Latino: 13,107 likes/7.6% FLOE

Latino Rebels: 12,546 likes/25.7% FLOE (my group’s Facebook page)

Remezlca:  9,236 likes/7.6% FLOE

News Taco: 3,794 likes/10.8% FLOE

Gozamos: 3,445 likes/7.7% FLOE

Univision News: 2,918 likes/12.5% FLOE

NBC Latino: 1,514 likes/16.5% FLOE

Pocho.com: 1,056 likes/16.7% FLOE

Pa’lante Latino1,078 likes/10.5% FLOE

Tu Vez: 494 likes/22.4% FLOE

So, here is the list in terms of FLOE, to determine a real-time picture of who is engaging people on Facebook. The key is that if you keep staying engaged and keep your FLOE around 10% at all times, as you grow your fan base, you will grow your reach. Of course, once you get into the really big numbers, your FLOE loses its impact since then it truly becomes a numbers game. 60,000 engaged followers is still 60,000 engaged followers, no matter what your FLOE is. But even so, if you did achieve that number, wouldn’t it be cooler to get that number up to 120,000 with just a more consistent social media strategy?

  1. Latino Rebels: 25.7% FLOE
  2. Tu Vez: 22.4% FLOE
  3. Pocho.com: 16.7% FLOE
  4. NBC Latino: 16.5% FLOE
  5. Univision News: 12.5% FLOE
  6. News Taco: 10.8% FLOE
  7. Pa’lante Latino10.5% FLOE
  8. So Mexican:  10.4% FLOE
  9. Gozamos: 7.7% FLOE
  10. Remezlca:  7.6% FLOE
  11. Voto Latino: 7.6% FLOE
  12. Being Latino: 6.7% FLOE
  13. American Latino Museum: 3.9% FLOE
  14. Fox News Latino: 3% FLOE
  15. Mexican Word of the Day:  2.4% FLOE
  16. Cuéntame: 2.2% FLOE
  17. Latinos in Social Media (LATISM):  1.6% FLOE

That is the challenge Latino Facebook Pages face, and our hope is to have everyone we know accept that challenge and grow together. Let’s make 2012 and beyond the Year of True Engagement and Relationship Building.

Remember, add your Facebook URL page here if you want to be added to the next study.

NEXT WEEK: We will study Twitter and other newer cool social platforms like Pinterest, Tumblr, Storify, and others.

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Yes, being Latino in the US is hot. Smoking hot right now, so it is not surprising that major media outlets will capitalize on this momentous demographic shift in the US population.

Enter Telemundo, the second largest Spanish-language station in the US. Premiering this May 1 on mun2, Telemundo’s hip channel for the younger Latino crowd, RPM Miami, is being billed as the country’s first-ever bilingual series (not an accurate statement, which we will show later in this post). Unfortunately, just like the car chases that will dominate the series, the show’s premise is all speed and no substance.

And Telemundo will fail. We give the show maybe a few weeks before the channel pulls the plug on it.

Here are our reasons:

  • Once again, we see hot and sexy (and white) Latinos in a world of corruption, crime, and intrigue. Revenge is the theme. This plot plays like a bad Mexican B movie. As we battle stereotypes about Latinos, shame on Telemundo for perpetuating them.
  • Miami. Fact check: Latinos are everywhere. As one Facebook commentator said: “And why oh why does the setting have to be Miami? (not hating on the city. I love me some Miami) But it’s such a cliche; it’s as if Miami (hot, steamy, spicy Miami) — and parts of NYC/LA — are the only geographic areas acknowledged to have Latino populations. Newsflash: we’re everywhere!!!” We agree.
So, Telemundo, why? Why, when you had a golden opportunity to bring a truly ground-breaking bilingual show, you choose the same old tired formula? Sure, it’s probably because your demographic demands it and expects, but we think you have a responsibility to at least try more original programming that would actually appeal to a greater audience, instead of limiting it to your core base.
Which is why we think that PBS got it right with its new series, Black in Latin America, hosted by Harvard professor (and former Obama beer buddy) Henry Louis Gates, Jr. The series, which premiered this month, explores a topic that been ignored for centuries: the influence of the African diaspora during the era of the slave trade and how it has influenced Latin America. We applaud PBS for taking a gamble and hitting a blackjack. This four-episode series will quickly become MUST SEE TV for anyone interested in Latino issues. Here is a synopsis of the series:

Haiti & the Dominican Republic: An Island Divided In the Dominican Republic, Professor Gates explores how race has been socially constructed in a society whose people reflect centuries of inter-marriage, and how the country’s troubled history with Haiti informs notions about racial classification. In Haiti, Professor Gates tells the story of the birth of the first-ever black republic, and finds out how the slaves’s hard fought liberation over Napoleon Bonaparte’s French Empire became a double-edged sword.

Cuba: The Next Revolution In Cuba Professor Gates finds out how the culture, religion, politics and music of this island are inextricably linked to the huge amount of slave labor imported to produce its enormously profitable 19th century sugar industry, and how race and racism have fared since Fidel Castro’s Communist revolution in 1959.

Brazil: A Racial Paradise? In Brazil, Professor Gates delves behind the façade of Carnival to discover how this ‘rainbow nation’ is waking up to its legacy as the world’s largest slave economy.

Mexico & Peru: A Hidden Race In Mexico and Peru Professor Gates explores the almost unknown history of the significant numbers of black people—the two countries together received far more slaves than did the United States —brought to these countries as early as the 16th and 17th centuries, and the worlds of culture that their descendants have created in Vera Cruz on the Gulf of Mexico, the Costa Chica region on the Pacific, and in and around Lima, Peru.

So while stereotypical Latinos will be screeching their tires on the streets of Miami, our DVR will be cued up to Professor Gates’ series. That is our revenge.

PS to Telemundo: Your new show is not the first bilingual TV series. That honor goes to ¿Qué pasa, USA?, a sitcom that ran on PBS from 1977 to 1980. Yes, it was a show ahead of its time. Unlike Miami RPM.

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