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Posts Tagged ‘Univision’


This was a fun little thing to discover tonight.

The Facebook page of LatinoRebels.com, a company formed by me and 20 other like-minded Rebeldes, achieved a 151% Facebook Level of Engagement (FLOE) the past few days. As of tonight, our Facebook community had 14,717 likes and 22,716 people talking about our content or sharing what we post on our Facebook wall. This is the second time this year where the LatinoRebels.com Facebook page has had more people talking about the page than people liking the page. We will take it, and we want to thank all the amazing people who have been supporting us for over a year, all our new fans, and yes, even the new trolls that are showing up to tell us to go back to Mexico.

Our current engagement and total number of people talking about our Facebook content also outdrew the Facebook pages of Telemundo and Univsion today. We have 100% total respect for these brands, but when our Facebook page has more people talking about us than the Facebook pages of Telemundo and Univision, it just proves to us that yes, there is an audience for independent content, journalism, humor, and analysis of the US Latino world. ¡GRACIAS MIL to our Facebook community!

In the next coming months, LatinoRebels.com and Latino Rebels, LLC will be sharing some news that we think will take our brand to its next stage of growth. Our latest website traffic places us as one of the top US Latino independent media pages in the world. We LOVE our supporters and our fans. And stay tuned, we will have much more to share!

Below are screen shots from Telemundo (15,510 people talking about it) and Univision (13,041) tonight. Long live alternative content and independent media. In the end, a niche can be found, but we also think that a strategic and focused use of social media can also positively impact your brand and your website. Such is the case with LatinoRebels.com. Let’s hope the trend continues.

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At the end of this post, you will find Month 4 for Latino-themed Facebook pages and their Facebook Level of Engagement (FLOE). Like we said last month:

Our intent was to offer a sampling of the thousands of Latino-themed Facebook pages out there. The list was no way near exhaustive, if you are a page that would like to be added to the list, just post your link below in the comments section and add it. Before we share the latest list, just a quick reminder that this is all about engagement. The goal is to ensure that you achieve the maximum results in the number of likes that you have on a consistent basis, since the more people are talking about you, the better your chances are at establishing real relationships and getting more interest in your online content and properties.

Let’s first check in with the Facebook page of George Takei, the KING OF FACEBOOK. His latest numbers as of this morning: 1,983,514 likes · 2,141,808 talking about this (that is a 107.9% FLOE! CRAZY 107.9%!!!).

This month, we decided to just list the Facebook Level of Engagement (FLOE) percentages. Of course, many pages have a lot of likes but imagine if you are one of those pages and you can push your FLOE over 15%? 20%? 30%? These FLOE percentages are all based on real-time stats taken this morning, June 1. We also decided to make one master list, and encourage other brands and organizations to pass on their Facebook links to us so we can add you to the June list. Why are we doing this? Here are our reasons:

  1. We want to start curating a master list of Latino-themed Facebook pages.
  2. We want to see if all these pages can achieve a consistent FLOE of 15%. Once that happens, imagine the possibilities.
  3. Don’t just work to get the numbers, once you have the numbers, curate content that will have people talking about your page. With greater numbers, you have a greater chance of engaging people and having people sharing your content on Facebook organically.
  4. This time, we added some of the bigger Latino celebrity pages since a few agencies asked us to do this. It is exciting to see that such pages has millions and millions of likes, but the fact remains: all those pages are under-performing in terms of engagement rates. Just look at George Takei’s page. He has a few million likes and his engagement rate is off the charts. Celebrity pages just don’t get it. FOLLOW TAKEI’S MODEL!
Ok, here is the June list (numbers based on page checks on June 1, 2012 from 8am-9am EST; full disclosure: Latino Rebels is my organization.)  It is very important to note that Facebook can be fickle. For example, a page might all of a sudden have 10,000 people talking about it, but then it dips down to 6,000 again. This is the case of two pages on this list, but we have since adjusted them to show the higher number of people talking about them. Nonetheless, we are just trying to capture a moment in the monthly life of a Facebook page. This is not a definitive data study, since they only way to capture that is to have pages actually submit the real hard admin data.
And like we said, Facebook is just one part of your strategy, it is not THE strategy. The key is always about your main content hub and how a place like Facebook can get you more engaged followers and loyalists.

June’s Sampling of Latino Facebook Pages and Their Facebook Level of Engagement (FLOE)

  1. Voto Latino: 54.2% (16,435 likes · 8,913 talking about this)
  2. Latino Rebels: 51.7% (14,437 likes · 7,424 talking about this)
  3. Pa’lante Latino: 40.6% (1,276 likes · 518 talking about this)
  4. SoLatina: 24.5% (58,466 likes · 14,351 talking about this)
  5. Mamiverse: 21.1% (15,221 likes · 3,215 talking about this)
  6. Sofrito for Your Soul: 20.6% (8,084 likes · 1,669 talking about this)
  7. Being Latino: 18.7% (73,445 likes · 13,768 talking about this)
  8. NBC Latino: 17.8% (2,610 likes · 465 talking about this)
  9. Being Puerto Rican: 14% (18,109 likes · 2,529 talking about this)
  10. So Mexican: 11.9% (811,059 likes · 97,160 talking about this)
  11. VOXXI: 11.2% (969 likes · 150 talking about this)
  12. HuffPost Latino Voices: 10.6% (5,949 likes · 635 talking about this)
  13. Univision News: 9.3% (5,118 likes · 481 talking about this)
  14. American Latino Museum: 8% (102,265 likes · 8,200 talking about this)
  15. Cuéntame: 7.8% (79,185 likes · 6,186 talking about this)
  16. Pocho.com: 7.8% (1,511 likes · 118 talking about this)
  17. Gozamos: 7.7% (3,777 likes · 292 talking about this)
  18. Primer impacto: 7.1% (175,842 likes · 12,562 talking about this)
  19. Toyota Latino: 6.2% (73,085 likes · 456 talking about this)
  20. Remezcla: 6.1% (10,172 likes · 621 talking about this)
  21. Despierta América: 6% (97,093 likes · 5,827 talking about this)
  22. Telemundo: 5.7% (280,810 likes · 16,068 talking about this)
  23. The Big Tino: 5.7% (72,250 likes · 4,173 talking about this)
  24. Cosmo for Latinas: 5% (5,599 likes · 282 talking about this)
  25. SpanglishBaby: 5% (4,877 likes · 245 talking about this)
  26. Latina: 4.9% (63,657 likes · 3,133 talking about this)
  27. Disney World Latino: 4.9% (42,899 likes · 2,133 talking about this)
  28. News Taco: 4.8% (4,095 likes · 199 talking about this)
  29. El Diario NY: 4.7% (4,281 likes · 204 talking about this)
  30. Mega 95.5 FM:  3.9% (12,835 likes · 503 talking about this)
  31. Calle 13: 3.8% (1,167,980 likes · 43,887 talking about this)
  32. Mun2: 3.5% (187,130 likes · 6,674 talking about this)
  33. Vitera: 3.5% (4,268 likes · 152 talking about this)
  34. Ford en español: 3.5% (1,425 likes · 51 talking about this)
  35. Univision: 3.3% (437,747 likes · 14,482 talking about this)
  36. People en español: 3.3% (154,978 likes · 5,050 talking about this)
  37. National Council of La Raza: 3.3% (17,885 likes · 583 talking about this)
  38. Immigrant Archive Project: 3.2% (11,771 likes · 377 talking about this)
  39. Fox News Latino: 3.1% (46,831 likes · 1,449 talking about this)
  40. Pitbull: 3.0% (20,450,399 likes · 619,385 talking about this)
  41. National Hispanic Foundation for the Arts: 3.1% (1,349 likes · 42 talking about this)
  42. Hispanicize: 2.8% (4,271 likes · 121 talking about this)
  43. Mexican Word of the Day: 2.5% (1,296,832 likes · 32,497 talking about this)
  44. Es el momento: 1.9% (10,984 likes · 211 talking about this)
  45. El Gordo y la Flaca: 1.8% (293,822 likes · 5,341 talking about this)
  46. Hispanically Speaking News: 1.6% (2,852 likes · 48 talking about this)
  47. Somos Verizon Fios: 1.5% (33,391 likes · 514 talking about this)
  48. Selena Gómez: 1.3% (30,785,113 likes · 404,958 talking about this)
  49. Shakira:  1.0% (51,032,701 likes · 553,213 talking about this)
  50. Cristiano Ronaldo: .009% (44,628,311 likes · 410,525 talking about this)
  51. Los Pichy Boys: .009% (12,041 likes · 117 talking about this)
  52. Latinos in Social Media: .006% (138,726 likes · 855 talking about this)

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At the end of this post, you will find Month 3 for Latino-themed Facebook pages and their Facebook Level of Engagement (FLOE). Like we said last month:

When we first posted last month about the importance of engagement over numbers when it comes to Facebook pages for organizations and brands, our intent was to offer a sampling of the thousands of Latino-themed Facebook pages out there. The list was no way near exhaustive, and like we said last month, if you are a page that would like to be added to the list, just post your link below in the comments section and add it.

Before we share the latest list, just a quick reminder that this is all about engagement. The goal is to ensure that you achieve the maximum results in the number of likes that you have on a consistent basis, since the more people are talking about you, the better your chances are at establishing real relationships and getting more interest in your online content and properties.

Also, we should ALL strive to be like the Facebook page of George Takei, the KING OF FACEBOOK. Look at his latest numbers: 1,799,194 likes · 870,791 talking about this (that is a 48.3 FLOE).

This month, we decided to just list the Facebook Level of Engagement (FLOE) percentages. Of course, many pages have a lot of likes but imagine if you are one of those pages and you can push your FLOE over 15%? 20%? 30%? These FLOE percentages are all based on real-time stats taken this morning, May 10. We also decided to make one master list, and encourage other brands and organizations to pass on their Facebook links to us so we can add you the the June list. Why are we doing this? Here are our reasons:

  1. We want to start curating a master list of Latino-themed Facebook pages.
  2. We want to see if all these pages can achieve a consistent FLOE of 15%. Once that happens, imagine the possibilities.
  3. Don’t just work to get the numbers, once you have the numbers, curate content that will have people talking about your page. With greater numbers, you have a greater chance of engaging people and having people sharing your content on Facebook organically.
Ok, here is the May list. (Full disclosure: Latino Rebels is my organization.) And like we said, Facebook is just one part of your strategy, it is not THE strategy. The key is always about your main content hub and how a place like Facebook can get you more engaged followers and loyalists.

May’s Sampling of Latino Facebook Pages and Their Facebook Level of Engagement (FLOE)

  1. Mamiverse: 57.6%
  2. Cosmo for Latinas: 51.2%
  3. Pocho.com: 26.0%
  4. Latino Rebels: 19.6%
  5. So Mexican: 18.3% (136,000+ people talking about it)
  6. American Latino Museum: 12.3% (over 11,000 people talking about it)
  7. NBC Latino: 12.1%
  8. VOXXI: 11.2%
  9. Despierta América: 10.3% (over 9,000 people talking about it)
  10. HuffPost Latino Voices: 10.1%
  11. Being Latino: 9.9%
  12. The Big Tino: 8.3%
  13. Gozamos: 7.9%
  14. Primer impacto: 6.8% (over 11,000 people talking about it)
  15. Somos Verizon Fios: 6.7%
  16. Voto Latino: 5.8%
  17. Univision News: 5.8%
  18. Vitera: 5.8%
  19. Hispanicize: 5.3%
  20. Latina: 5%
  21. Pa’lante Latino: 5.0%
  22. Remezcla: 4.8%
  23. Cuéntame: 4.6%
  24. Es el momento: 4.5%
  25. Telemundo: 4.4% (over 11,000 people talking about it)
  26. Mun2: 4.4%
  27. Immigrant Archive Project: 4.3%
  28. News Taco: 4.1%
  29. Sofrito for Your Soul: 4.1%
  30. Univision: 3.8% (over 15,000 people talking about it)
  31. National Council of La Raza: 3.6%
  32. El Diario NY: 3.5%
  33. Hispanically Speaking News: 3.1%
  34. People en español: 2.9%
  35. Fox News Latino: 2.4%
  36. Calle 13: 2.2% (over 25,000 people talking about it)
  37. El Gordo y la Flaca: 2.1%
  38. Mexican Word of the Day: 1.5% (over 19,000 people talking about it)
  39. National Hispanic Foundation for the Arts: 1.1%
  40. Latinos in Social Media: .004%

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Announcement Extends Company”s Ongoing Commitment to Education during its “¡Edúcate, Es el momento!” Call to Action Week

Univision Communications Inc., the leading media company serving Hispanic America, today announced it would award $300,000 to students around the nation through its new scholarship program “Becas Univision” (Univision Scholarships). Managed by the Hispanic Scholarship Fund (HSF), Univision”s new multi-year scholarship program will award scholarships to eligible Hispanic students, as part of the company”s highly successful, multi-platform education initiative, Es el momento (The Moment is Now).

“We are proud to build on Univision”s commitment to education with ”Becas Univision” and provide the leaders of tomorrow another tool essential to their post secondary studies,” said Randy Falco, president and chief executive officer, Univision Communications Inc. “As we look to continue building a solid pipeline of community leaders whose contributions will be instrumental to our country”s prosperity and economic success, this program further underscores the importance of increasing educational attainment.”

“As an extension of Univision”s education efforts to help bridge the education gap affecting our nation, we are thrilled to present ”Becas Univision” and invest in deserving young men and women to help make their college aspirations a reality,” said Cesar Conde, president, Univision Networks.

Beginning in 2012, “Becas Univision” will award scholarships to students around the country. Students of Hispanic origin who demonstrate outstanding academic achievement, who have overcome strong obstacles and who are involved in extracurricular activities will be eligible for the scholarship. Additional information and requirements are available online at www.eselmomento.com.

The launch of the new scholarship program was announced on Univision”s morning show “Despierta América” (Wake-Up America) during the company”s first-ever national education week “¡Edúcate, Es el momento!” (Educate yourself, The Moment is Now). The seven-day call to action effort (October 16-22, 2011) features a town hall, special programming at the network and local levels, and local workshops and phone banks. The weeklong activities will help better equip Hispanic families with the tools and information they need to successfully navigate the education system and the financial process so they can guide their children to academic success.

The ongoing efforts of organizations from all over the nation have had an impact as Pew Hispanic reports that Hispanic college enrollment spiked by 24 percent between 2009 and 2010. However, despite the increased in college enrollment and Census results indicating the largest population growth in the United States is being driven by the Hispanic community, research indicates that Hispanic students across the country continue lagging behind their peers in graduation rates, college completion and key areas of academic achievement. To counteract this growing education gap, “¡Edúcate, Es el momento!” education week, as part of Univision”s Es el momento continued efforts, aims to further increase Hispanic educational attainment and help foster a college bound culture.

For more information, please visit Univision”s Es el momento comprehensive online and mobile website, http://www.eselmomento.com, which serves as a hub for education-related news, tools and resources. The site also features a dedicated section for “¡Edúcate, Es el momento!” education week.

About Univision”s Es el momento

Es el momento, launched in February 2010, is Univision”s comprehensive, multi-platform, national education initiative aimed at improving academic achievement among K-12 Hispanic students. The initiative focuses on college readiness, high school and college completion, as well as engaging Hispanic parents and the broader community. This effort is conducted in partnership with the Bill & Melinda Gates Foundation, the U.S. Department of Education, community, education and civil rights groups from around the country. Other partners include ASPIRA, the Hispanic Scholarship Fund, The College Board and NASA. As the premier media company serving the U.S. Hispanic community, Univision”s mission is to inform, entertain and empower Hispanics. Es el momento builds on Univision”s legacy of supporting the community through the creation of initiatives on issues affecting them, including education, health and civic engagement.

About Univision Communications Inc

Univision Communications Inc. (UCI) is the premier media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 97% of U.S. Hispanic households; TeleFutura Network, a general-interest Spanish-language broadcast television network reaching 86% of U.S. Hispanic households; Univision Cable Networks, including Galavisión, the country”s leading Spanish-language cable network, and a suite of six cable offerings – De Película, De Película Clásico, Bandamax, Ritmoson, Telehit and Clásico TV; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company”s platforms; Univision Local Media, which owns and/or operates 62 television stations and 70 radio stations in major U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, a network of national and local online and mobile sites including Univision.com, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics, Univision Móvil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit http://www.univision.net.

Contacts:

Univision Communications Inc.
Carolina V. Valencia, 212-455-4712
cvalencia@univision.net

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I am very excited to be working with Univision this month to help promote its “Edúcate” campaign for “Es el momento.” I have been retained by Univision to help connect with education bloggers who believe in this topic, as well as sharing the content through social media networks. This is one cause that means a lot to me, and thank you to Univision for giving me the opportunity to help them out. They did share this e-release with me that talks about the event:

U.S. Secretary of Education Arne Duncan; U.S. Secretary of Labor Hilda Solis; Melinda Gates; Former HUD Secretary and Univision Board Member Henry Cisneros; Former U.S. Secretary of Commerce Carlos Gutierrez; Former Florida Governor Jeb Bush; New York City Mayor Michael R. Bloomberg; Chicago Mayor Rahm Emanuel; Los Angeles Mayor Antonio Villaraigosa; Miami Dade College President Dr. Eduardo J. Padrón; Chairman of the Board for the Hispanic Scholarship Fund, Raul Romero and Other Leaders Join Univision’s Year Round Efforts to Address National Issue

Weeklong multi-platform roadblock of activities builds on “Es el momento” multi-year education initiative aimed at fostering a college bound culture

________________________________

NEW YORK, NY – OCTOBER 12, 2011 – As part of Univision Communications’ comprehensive, multiplatform year round education efforts with its Es el momento<http://corporate.univision.com/univision-story/community-relations/es-el-momento/> (The Moment is Now) initiative, the leading media company serving Hispanic America today announced the launch of “¡Edúcate, Es el momento!” (Educate yourself…the moment is now!) – a seven-day effort to kick off October 16, 2011. To impact Hispanic educational attainment, an issue at the heart of the economic viability of the country, Univision’s “¡Edúcate, Es el momento!” will feature a first-of-its-kind town hall with key leaders, exclusive programming across Univision Networks’ signature shows, and will leverage digital platforms including social media. Furthermore, Univision Local Media TV and Radio stations around the country will broadcast special segments in their newscasts, host workshops and phone banks.

National leaders from across the country participating in Univision-hosted education events include U.S. Secretary of Education Arne Duncan; U.S. Secretary of Labor Hilda Solis; Melinda Gates; Former HUD Secretary and Univision Board Member Henry Cisneros; Former U.S.Secretary of Commerce Carlos Gutierrez; Former Florida Governor Jeb Bush; New York City Mayor Michael R. Bloomberg; Chicago Mayor Rahm Emanuel; Los Angeles Mayor Antonio Villaraigosa; Miami Dade College President Dr. Eduardo J. Padrón; and Chairman of the Board for the Hispanic Scholarship Fund, Raul Romero. Other leaders will join efforts to address national education issue.

Launched in February 2010 in partnership with the Bill & Melinda Gates Foundation, the U.S. Department of Education, educators and civic and community leaders from around the country, Es el momento is one element of Univision Communications’ deep relationship with the Hispanic community at large, and its commitment to education. Throughout the year, Es el momento hosts special programming and events that emphasize the five stages of education: pre-school, elementary, middle school, high school and college/continuing studies. Univision’s Education week reinforces and highlights the efforts in place with the Es el momento initiative.

“For Univision, job No. 1 is public service and ‘Es el momento’ builds on our 50-year legacy of serving the Hispanic community,” said Randy Falco, president and chief executive officer, Univision Communications Inc. “Since the launch in 2010 of this multi-platform, multi-year initiative we have dedicated significant resources to connecting parents, students and educators to the tools needed to succeed because we recognize the difference a diploma can make on a family’s life.”

“Education is one of the critical issues facing our nation and based on the demographic growth of Hispanics in the U.S. it is imperative that our community achieves its potential if we want our country to remain competitive in a global economy,” said Cesar Conde,president, Univision Networks. “The collaboration and focus of hundreds of private and public organizations and government entities around ‘Es el momento’ is helping us effectively reverse the under education trend in our community and we know that by increasing the attention and focus during these seven days we will further impact an issue affecting every individual in our country.”

Hispanics now represent the largest minority group in K-12 and are the fastest-growing segment of students; however college completion stands at just 19.2 percent – below the national average of 41.1 percent, according to a report by the College Board Advocacy & Policy Center.

“Bill and I see education as ourfoundation’s highest priority in the United States, because we think it’s the best way to expand opportunity in this country,” said Melinda French Gates, co-chair, Bill & Melinda Gates Foundation. “It is a crime to dash the dreams and waste the talent of even one Latino student. As a society, we need to set the expectation that all students will get a degree beyond high school with real value in the workplace.”

Kicking-off Univision’s education week, U.S. Secretary of Education Arne Duncan said the path to prosperity througheducation is particularly important to our American belief in equality – the notion that anyone, regardless of their background or who their parents are, can thrive through hard work. He added, “America’s future is linked to the Latino community’s future – Hispanics are the largest and fastest-growing minority group in our Nation’s schools. In celebrating Hispanic EducationalExcellence Week with Univision, as part of their ongoing efforts, we will shine a spotlight on our country’s strength in its diversity. As our future takes shape, we must work to create pathways of opportunity through education for all our nation’s children, especially for our Latino boys and girls.”

U.S. Secretary of Labor Hilda L. Solissaid, “Now truly is the moment for the Latino community to do all it can to focus on the importance of education. I commend Univision on their commitment to spreading the word about this issue and I am very pleased to help celebrate Hispanic Educational Excellence Week. Working together, we can ensure that all children are able to reach their potential and contribute to the future success of our nation.”

UNIVISION COVERAGE PLANS

Special nationwide programming across the Univision Network will include profiles on role models, interviews, expert panel conversations, and segments covering all of the local events taking place throughout the week. Themes include getting youth interested in science and math (STEM), the urgency of college degrees for Hispanics, parental involvement and policy change, navigating financial resources and college applications, among other critical topics.

Stories featured include everything from the story of a Mexican-American at MIT who is the first person in her family to go to college; a look at some Latino math and science prodigies; the story of an 18-year-old Stanford student who came to the U.S. 12 years ago as an undocumented immigrant and went from living in the streets to an Ivy Leagueschool; and celebrities talking about their commitment to education and experience as parents. In addition to special coverage on Univision’s evening, late evening and weekend national newscasts, “Noticiero Univision” and local newscast across the country, these stories and more will be featured on the following Univision programs:

*   “Al Punto” (To the Point) – Sunday, October 16

*   “República Deportiva” (Sports Republic) – Sunday, October 16

*   “¡Mira Quién Baila!” (Look Who’s Dancing!) – Sunday, October 16

*   “Sal y Pimienta” (Salt and Pepper) – Sunday, October 16

*   “Don Francisco Presenta…” (Don Francisco Presents) – Monday, October 17 – Luis Fonsi

*   “Aqui y Ahora” (Here and Now) – Tuesday, October 18

*   “Sabado Gigante” (Giant Saturday) – Saturday, October 22

*   “Despierta América” (Wake-Up America) – Monday-Friday, October 17-21

*   “El Gordo y La Flaca” (The Scoop and The Skinny) – Monday-Friday, October 17-21 Elizabeth Gutierrez and Geraldine Bazan

*   “Primer Impacto” (First Impact) – Monday-Friday, October 17-21

*   “Noticiero Univision” (Univision News) – Monday-Friday, October 17-21 (at both 6:30 and 11:30 p.m.)

*   Local newscasts – Monday-Friday, October 17-21 (at both 6:00 and 11:00 p.m.)

*   “Protagonistas, El Reality” (Novela Stars, the Reality) – Esai Morales

Additionally, a town hall special will air on Saturday, October 22, featuring:

*   Secretary of Education Arne Duncan

*   Secretary of Labor Hilda Solis

*   Former U.S. Secretary of Commerce Carlos Gutierrez

*   Dr. Eduardo Padron, President of Miami Dade College

*   Dr. Fernando Reimers, Harvard University

The town hall will also be streamed live online at www.eselmomento.com<http://www.eselmomento.com>.

Univision Network personalities will share their perspective as parents, students and immigrants to help serve as role models for the community. Barbara Bermudo, Felix de Bedout, Raul de Molina, Don Francisco, Lili Estefan, Satcha Pretto, Karla Martinez, Maria Elena Salinas and Pamela Silva Conde will be profiled in news segments sharing their experiences andproviding advice to parents and students. The video testimonials from Univision personalities will be featured on the Es el momento site<http://www.eselmomento.com/>.

LOCAL EFFORTS

In addition to local reports, interactive coverage and community events, Univision’s local stations will host workshops addressing important issues and will provide tools and resources for communities in various markets, including Chicago, Dallas, Los Angeles, Miami and New York. Twelve Univision affiliates will host phone banks to answer parent and student questions about how to finance a college education.

INTERACTIVE

Univision’s Es el momento comprehensive online and mobile website, www.eselmomento.com<http://www.eselmomento.com/>, serves as a hub for education-related news, tools and resources. The site will feature a dedicated section for  “¡Edúcate, Es el momento!” education week with video from Univision shows and specials, and a new College Calculator presented in partnership with College Board that helps parents and students plan ahead and save for college. The site will also feature a calendar of events, workshop and phone bank information, custom education pieces from experts and bloggers, and more. Furthermore, Es el momento on Facebook<http://facebook.com/eselmomento> and Twitter<http://www.twitter.com/eselmomento> will serve as an added resource for communities across the country, in addition to education-related locations featured on Univision’s Foursquare page<http://www.foursquare.com/univision> that provide resources in several cities.

To complement the call to action element of the weeklong activities, a special theme song titled “Educate, Es el momento,” written by musician-composer-singer Manuela Mejia will aim to inspire and empower students across the nation. An original Univision production, the “Educate, Es el momento” music video will premiere on the Univision Network on October 14. The song will also be featured in Univision’s education specials and town hall, and in future education projects.

Univision’s weeklong roadblock of activities will culminate with “La Feria, Es el momento” education fair in Los Angeles on October 22 at California State University,Dominguez Hills.

CONTACT:  Carolina V. Valencia

(212) 455-4712

cvalencia@univision.net<mailto:cvalencia@univision.net>

About Univision’s Es el momento

Es el momento, launched in February 2010, is Univision’s comprehensive, multi-platform, national education initiative aimed at improving academic achievement amongK-12 Hispanic students. The initiative focuses on college readiness, high school and college completion, as well as engaging Hispanic parents and thebroader community. This effort is conducted in partnership with the Bill & Melinda Gates Foundation, the U.S. Department of Education, community, education and civil rights groups from around the country. Other partners include ASPIRA, the Hispanic Scholarship Fund, The College Board and NASA. As the premier media company serving the U.S. Hispanic community, Univision’s mission is to inform, entertain and empower Hispanics. Es el momento builds on Univision’s legacy of supporting the community through the creation of initiatives on issues affecting them, including education, health and civic engagement.

About Univision Communications Inc.

Univision Communications Inc. (UCI) is the premier media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 97% of U.S. Hispanic households;TeleFutura Network, a general-interest Spanish-language broadcast television network reaching 86% of U.S. Hispanichouseholds; Univision Cable Networks, including Galavisión, the country’s leadingSpanish-language cable network, and a suite of six cable offerings – De Película, De Película Clásico, Bandamax, Ritmoson, Telehit and Clásico TV; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company’s platforms; Univision Local Media, which owns and/or operates 62 television stations and 70 radiostations in major U.S. Hispanicmarkets and Puerto Rico; Univision Interactive Media, a network of national and local online and mobile sites including Univision.com<http://www.univision.com/>, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics, Univision Móvil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net<http://www.univision.net>.

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UNIVISION LANZA “¡EDÚCATE, ES EL MOMENTO!”, UNA INICIATIVA SIN PRECEDENTE, DE SIETE DÍAS DE DURACIÒN, PARA HACER UN LLAMADO A LA ACCIÓN Y FOMENTAR AÚN MÁS LOS LOGROS EDUCACIONALES DE LOS HISPANOS

El Secretario de Educación de EE.UU., Arne Duncan; la Secretaria del Trabajo de EE.UU., Hilda Solís; Melinda Gates; el Exsecretario del HUD y miembro de la junta directiva de Univision, Henry Cisneros; el Exsecretario de Comercio de EE.UU., Carlos Gutiérrez; el Exgobernador de la Florida, Jeb Bush; el Alcalde de la Cuidad de Nueva York, Michael R. Bloomberg; el Alcalde de Chicago, Rahm Emanuel; el Alcalde de Los Ángeles, Antonio Villaraigosa; el Presidente de Miami DadeCollege, Dr. Eduardo J. Padrón; el Presidente de la Junta Directiva del Hispanic ScholarshipFund, Raúl Romero y otros líderes se unen a los esfuerzos continuos de Univision para abordar este importante tema

Esta semana de actividades en multiplataformas complementa la iniciativa multianual de educación “Es el momento”, destinada a promover una cultura con aspiraciones universitarias

________________________________

NUEVA YORK, NY – 12 DE OCTUBRE, 2011 – Como parte de la campaña educativa multianual en multiplataformas de Univision Communications, Es el momento<http://corporate.univision.com/univision-story/community-relations/es-el-momento/> la principal compañía de medios de comunicación al servicio de la comunidad hispana en Estados Unidos anunció hoy el lanzamiento de “¡Edúcate, es el momento!”, una iniciativa de siete días de duración que comenzará el 16 de octubre de 2011. Para impactar el éxito académico de los hispanos, un tema vital para la viabilidad económica del país, “¡Edúcate, es el momento!” presentará un foro comunitario único en su estilo, con importantes líderes en el tema de la educación; programación exclusiva en los programas principales de las cadenas de Univision; y contenido en plataformas digitales, incluyendo los medios sociales. Además, las estaciones de radio y televisión de Univision Local Media en todo el país transmitiránsegmentos especiales en sus noticieros, realizarán talleres y tendrán líneas telefónicas especiales para contestar preguntas del público.

Entre los líderes nacionales que participarán en los eventos realizados por Univision están el Secretario de Educación de EE.UU., Arne Duncan; la Secretaria del Trabajo de EE.UU., Hilda Solís; Melinda Gates; el Exsecretario del HUD y miembro de la junta directiva de Univision, Henry Cisneros; el Exsecretario de Comercio de EE.UU., Carlos Gutiérrez; el Exgobernador de la Florida, Jeb Bush; el Alcalde de la Cuidad de Nueva York, Michael R. Bloomberg; el Alcalde de Chicago, Rahm Emanuel; el Alcalde de Los Ángeles, Antonio Villaraigosa; el Presidente de Miami DadeCollege, Dr. Eduardo J. Padrón; y el Presidente de la Junta Directiva del Hispanic ScholarshipFund, Raúl Romero. Otras figuras prominentes se unirán a los esfuerzos para tratar el tema de la educación.

Lanzada en febrero de 2010 en sociedad con la Bill & Melinda Gates Foundation, el Departamento de Educación de EE.UU., educadores y líderes comunitarios ycívicos de todo el país, la campaña Es el momento es un elemento importante de la profunda relación de Univision Communications con la comunidad hispana en general, y de su compromiso con la educación. A lo largo del año, Es el momento presenta programación y eventos especiales que enfatizan las cinco etapas de la educación: preescolar, primaria, intermedia, secundaria y universidad/estudios continuados. La semana de la educación refuerza y destaca los esfuerzos que se hacen durante todo el año a través de la iniciativa Es el momento.

“Para Univision, la tarea No. 1 es el servicio público, y ‘Es el momento’ construye sobre nuestro historial de 50 años de servicio a la comunidad hispana”, dijo Randy Falco, presidente y director ejecutivo, Univision Communications Inc. “Desde el lanzamiento en 2010 de esta iniciativa multianual en multiplataformas, hemos dedicado importantes recursos a conectar a los padres, estudiantes y educadores con las herramientas que necesitan para triunfar, porque reconocemos la diferencia que un diploma puede hacer en la vida de una familia”.

“La educación es uno de los temas más críticos que enfrenta nuestra nación, y dado el crecimiento demográfico de los hispanos en Estados Unidos, es imperativo que nuestra comunidad realice su potencial si queremos que nuestro país se mantenga competitivo en una economía global”, declaró Cesar Conde, presidente de las Cadenas Univision. “La colaboración y enfoque de cientos de organizaciones privadas y públicas y entidades gubernamentales en torno a ‘Es el momento’ nos está ayudando a revertir la tendencia a la sub educación en nuestra comunidad, y sabemos que al aumentar la atención sobre este tema durante estos siete días podremos tener un impacto aun mayor en un asunto que afecta a cada individuo en nuestro país”.

Actualmente los hispanos conforman el mayor grupo minoritario en los grados K-12 y son el segmento estudiantil de más rápido crecimiento. Sin embargo, su tasa de graduación universitaria está en 19.2 por ciento – por debajo del promedio nacional de 41.1 por ciento, según un reporte de la organización CollegeBoard Advocacy & Policy Center.

“Bill y yo vemos la educación como la mayor prioridad de nuestra fundación en los Estados Unidos porque opinamos que es la mejor manera de aumentar las oportunidades en este país”, expresó Melinda French Gates, copresidenta de la junta directiva de Bill & Melinda Gates Foundation. “Es un crimen acabar con los sueños y desperdiciar el talento de aunque sea un solo estudiante latino. Como sociedad, debemos crear la expectativa de que todos los alumnos obtendrán un grado superior a la secundaria, con valor real dentro del mercado laboral”.

Al dar inicio a la semana de la educación de Univision, el Secretario de Educación de EE.UU., Arne Duncan, dijo que el camino a la prosperidad a través de la educación es particularmente importante para nuestra creencia en la igualdad – el concepto de que todos, sin importar sus antecedentes ni quiénes son sus padres, pueden avanzar y triunfar trabajando duro. El añadió, “El futuro de Estados Unidos está unido al futuro de la comunidad latina; los hispanos son el grupo minoritario más grande y de más rápido crecimiento en las escuelas de nuestro país. Al celebrar la Semana de la Excelencia Educativa Hispana con Univision, como parte de sus esfuerzos continuos, destacaremos la fortaleza de nuestro país en su diversidad. Mientras forjamos nuestro futuro, debemos crear caminos de oportunidad a través de la educación para todos los niños del país, especialmente los latinos”.

La Secretaria del Trabajo de EE.UU., Hilda Solís dijo. “Éste es realmente el momento para que la comunidad latina haga todo lo posible por concentrarse en la importancia de la educación. Felicito a Univision por su compromiso de regar la voz sobre este tema, y me siento muy complacida de ayudar a celebrar la Semana de la Excelencia Educativa Hispana”. “Trabajando juntos, podemos asegurarnos de que todos los niños puedan realizar su potencial y contribuir al éxito futuro de nuestro país”.

PLANES DE COBERTURA DE UNIVISION

La programación especial en la Cadena Univision a nivel nacional incluirá biografías de personas ejemplares, entrevistas, discusiones de panel con expertos, y segmentos sobre todos loseventos locales que se realizarán a lo largo de la semana. Algunos de los temas que se tratarán serán: lograr que los jóvenes se interesen por las ciencias y las matemáticas; la importancia y urgencia del diploma universitario para los hispanos; la participación de los padres en la educación de sus hijos; los cambios de política educativa; los recursos de ayuda económica y las solicitudes de admisión a las universidades; y otros asuntos vitales.

Habrá diversos reportajes, incluyendo la historia de una alumna mexicoamericana de MIT que es la primera persona en su familia que estudia en una universidad; prodigios latinos de las ciencias y las matemáticas; un alumno de Stanford de 18 años que llegó a Estados Unidos hace 12 años como inmigrante indocumentado y pasó de vivir en las calles a estudiar en una universidad élite; y celebridades que hablan sobre su compromiso con la educación y sus experiencias como padres. Además de la cobertura especial en los noticieros nacionales vespertinos, nocturnos y de fin de semana de la Cadena Univision, “Noticiero Univision”, y en noticieros locales en todo el país, estos reportajes y muchos otros podrán verse también en los siguientes programas de Univision:

*   “Al Punto” – Domingo, 16 de octubre

*   “República Deportiva” – Domingo, 16 de octubre

*   “¡Mira Quién Baila!”– Domingo, 16 de octubre

*   “Sal y Pimienta” – Domingo, 16 de octubre

*   “Don Francisco Presenta…” – Lunes, 17 de octubre – Luis Fonsi

*   “Aquí y Ahora”– Martes, 18 de octubre

*   “Sábado Gigante” – Sábado, 22 de octubre

*   “Despierta América” – Lunes, a viernes, 17-21 de octubre

*   “El Gordo y La Flaca” – Lunes, a viernes, 17-21 de octubre – Elizabeth Gutiérrez y Geraldine Bazán

*   “Primer Impacto” – Lunes a viernes, 17-21 de octubre

*   “Noticiero Univision” – Lunes a viernes, 17-21 de octubre (a las 6:30 y 11:30 p.m.)

*   Noticieros locales – Lunes a viernes, 17-21 de octubre (a las 6:00 y 11:00 p.m.)

*   “Protagonistas, El Reality” – Esai Morales

Adicionalmente, un foro comunitario especial se transmitirá el sábado, 22 de octubre, con la participación de:

*   Secretario de Educación Arne Duncan

*   Secretaria del Trabajo Hilda Solís

*   Exsecretario de Comercio Carlos Gutiérrez

*   Dr. Eduardo Padrón, Presidente de Miami Dade College

*   Dr. Fernando Reimers, Universidad de Harvard

El foro comunitario también estará disponible vía streaming en vivo por www.eselmomento.com.

Algunas personalidades de la Cadena Univision compartirán sus puntos de vista como padres, estudiantes e inmigrantes para ayudar a servir de ejemplo para la comunidad. Bárbara Bermudo, Félix de Bedout, Raúl de Molina, Don Francisco, Lili Estefan, Satcha Pretto, Karla Martínez, María Elena Salinas y Pamela Silva Conde aparecerán en segmentos noticiosos, hablando de sus experiencias personales y ofreciendo consejos a padres y alumnos. Los videos de las personalidades de Univision estarán en la página web de Es el momento.<http://www.eselmomento.com./>

ESFUERZOS LOCALES

Además de reportajes locales, cobertura interactiva y eventos comunitarios, las estaciones locales de Univision realizarán talleres para tratar temas de gran importancia y proporcionar herramientas y recursos a la comunidad. Estos talleres comunitarios se llevarán a cabo en Chicago, Dallas, Los Ángeles, Miami y Nueva York. Doce estaciones afiliadas a Univision tendrán líneas telefónicas especiales para contestar preguntas de padres y alumnos sobre cómo financiar una carrera universitaria.

INTERACTIVO

El sitio integral de la campaña de Univision  Es el momento, en línea y móvil, www.eselmomento.com<http://www.eselmomento.com> es el centro principal de noticias, herramientas y recursos relativos a la educación. El sitio incluirá una sección dedicada a la semana de “¡Edúcate, es el momento!” con videos de los programas y especiales de Univision, y una nueva Calculadora Universitaria, presentada en sociedad con College Board, que ayuda a los padres y alumnos a planificar sus ahorros para la universidad. La página también tendrá un calendario de eventos, información sobre los talleres y las líneas telefónicas, artículos sobre laeducación  escritos por expertos y blogueros, y mucho más. Es el momento en Facebook<http://www.facebook.com/eselmomento> y Twitter<http://www.twitter.com/eselmomento> servirá de recurso adicional para comunidades en todo el país, además de lugares relacionados con la educación que aparecen en la página Foursquare<http://www.foursquare.com/univision> de Univision y que proporcionan recursos en varias ciudades.

Para complementar el llamado a la acción que se hará mediante las actividades planeadas durante la semana, un tema musical especial titulado “Edúcate, es el momento” y compuesto por el cantautor Manuel Mejía procurará inspirar y empoderar a los estudiantes en todo el país. El video musical original producido por Univision, “Edúcate, es el momento”, se estrenará por la Cadena Univision el viernes 14 de octubre. La canción también se escuchará en los especiales sobre educación de Univision, en el foro comunitario, y en futuros proyectos relacionados con la educación.

La semana de actividades de Univision culminará con “La Feria – Es el momento”, una feria dedicada al tema de la educación que tendrá lugar en Los Ángeles, el sábado 22 de octubre, en California State University, Dominguez Hills.

CONTACTO:           Carolina V. Valencia

(212) 455-4712

cvalencia@univision.net<mailto:cvalencia@univision.net>

Sobre Es el momento de Univision

Es el momento es la iniciativa educativa nacional en multiplataformas de Univision, lanzada en febrero de 2010 con el propósito de ayudar a mejorar el rendimiento académico de los alumnos hispanos de kindergarten a duodécimo grado. La iniciativa hace énfasis específico en aumentar los índices de graduación de secundaria, preparación preuniversitaria y culminación de los estudios universitarios entre estudiantes hispanos, y en involucrar a los padres hispanos, y a la comunidad en general, en ese esfuerzo. La campaña se realiza en conjunto con la Fundación Bill & Melinda Gates, el Departamento de Educación de los Estados Unidos y grupos comunitarios, educativos y de derechos civiles en todo el país. Entre otros socios están ASPIRA, HispanicScholarship Fund y NASA. Siendo la principal empresa de medios de comunicación que sirve a la comunidad hispana, la misión de Univision es informar, entretener y potenciar a los hispanos. Es el momento se suma al legado de Univision de apoyo a iniciativas de importancia para la comunidad hispana, incluyendo aquéllas relacionadas con la educación, la salud y la participación cívica.

Acerca de Univision Communications Inc.

Univision Communications Inc. (UCI por sus siglas en inglés) es la principal empresa de medios de comunicación al servicio de lacomunidad hispana en los Estados Unidos. Sus activos incluyen: la Cadena Univision, una de las cinco principales cadenas televisivas de Estados Unidos, independientemente del idioma, y la cadena de televisión de habla hispana de mayor sintonía en el país, que llega al 97% de los hogares hispanos en EE.UU.; TeleFutura, una cadena de televisión en español de interés general, que llega al 86% de los hogares hispanos en EE.UU.; y Univision Cable Networks, que incluye a Galavisión, cadena líder de televisión por cable en español en el país, y al conjunto de seis señales de cable compuesto por De Película, De Película Clásico, Bandamax, Ritmoson, Telehit y Clásico TV; Univision Studios, productor y coproductor de “reality shows”, series dramáticas y otros formatos de programación para las plataformas de la compañía; Univision Local Media, división que es propietaria u operadora de 62 estaciones de televisión y 70 emisoras de radio en los principales mercados de Estados Unidos y Puerto Rico; Univision Interactive Media, una red de sitios nacionales y locales de Internet y telefonía móvil, incluyendo a Univision.com<http://www.univision.com/>, el portal de Internet en español más visitado por los hispanos en Estados Unidos, Univision Móvil, líder en la industria de la telefonía móvil desde hace años, que ofrece servicios y productos móviles únicos y relevantes, y Univision Partner Group, una red especializada en anunciantes y editores. Con sede corporativa en la ciudad de Nueva York, UCI opera sus cadenas de televisión desde Miami y tiene estaciones de televisión y radio, además de oficinas de ventas, en las principales ciudades de Estados Unidos. Para más información, por favor visite www.univision.net.

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The following is a full English transcript of the AL PUNTO March 13, 2011 segment between host Jorge Ramos and Puerto Rico Resident Commissioner and pro-statehooder Perdo Pierluisi.

JR: What is happening in Puerto Rico? On this very same program Congressman Luis Gutiérrez announced that the island was in danger of losing its “fiber of democracy” and also said that for the first time in 30 years the police had entered the University of Puerto Rico and that young students were beaten. The Puerto Rican Resident Commissioner Perdo Pierluisi criticized Guitérrez and said that it was not fair to make comparisons between the protests against the Egyptian dictatorship of Hosni Mubarak and the protests against the Governor of the island Luis Fortuño. The Commissioner joins us right now via satellite from Washington, DC. Thanks for being with us.

PP: Good morning, Jorge, and good morning to the entire Hispanic community in the United States.

JR: Commissioner, I saw the images. I saw the Puerto Rican police beat the students. I saw the repression at the University of Puerto Rico. How can you justify this?

PP: Really, in the case of Puerto Rico, it is not different from other protests that we have seen of students when they confront increases in tuition. We saw it in the state of California in March of last year, thousands of students, hundreds of arrests, in cities such as Oakland, Sacramento, and in other cities in California. We saw it in Great Britain during November of last year when thousands of students suddenly, there were even fires, arrests, wounded…

JR: Yes, but in Puerto Rico…

PP: It’s sad.

JR: Commissioner, but how would you explain the violence of the police against Puerto Rican students? How can you justify this?

PP: No, well, there were isolated incidents that I saw myself where maybe there was use of excessive force by the police in managing these demonstrations and each time that happens in Puerto Rico in Puerto Rico we have the Constitution of the United States, the Constitution of Puerto Rico, two legal systems—the federal one and the state one—that focus on responding and attending to the concerns of civil rights violations for all Puerto Ricans, including students…

A University of Puerto Rico student beaten by police and security forces

JR: The problem is that this doesn’t appear to be isolated in nature…

PP: In the case of Puerto Rico…

JR: They don’t appear to be isolated in nature…

PP: Yes, they were.

JR: The ACLU is talking about an investigation about possible violations of human rights. The spokesperson for the Division of Civil Rights for the federal Justice Department of the United States said that investigation is still pending from the year 2008 due to excessive force, actual unconstitutional events by the police of a discriminatory nature. These don’t appear to be isolated incidents.

PP: Well, once again, in cities like Los Angeles, New Jersey, Pittsburgh, the United States Justice Department has conducted similar investigations and they were completed with decrees and orders. In the case of Puerto Rico, as you state yourself, that comes from 2008 and it’s possible that they investigate particular incidents y recommend improvements in the way we mobilize the members of the Puerto Rican police force in a way that, well, they are pre-, that for example, when one of these police members exceeds because then measures are enforced so that this conduct does not repeat itself or they get kicked out of the police force. But Puerto Rico can be an example of democracy for the rest of the world. In Puerto Rico, we have, civil rights are respected, we have exemplary elections every four years. And to compare Puerto Rico with totalitarian and dictatorial regimes is nonsense, an insult to the Puerto Rican people.

JR: Commissioner, actually, Luis Gutiérrez, Congressman Luis Gutiérrez said the following on this program. Let’s listen to him:

Congressman Luis Gutiérrez

LG: But to see these attacks against the basic human and civil rights of the Puerto Rican people, if I don’t speak out, I am an accomplice and I permit that what is happening right now continues. They cannot continue with impunity destroying the fiber of democracy in Puerto Rico.

JR: This is something very different from what you are telling us, Commissioner. For Congressman Gutiérrez, democracy is at risk right now in Puerto Rico.

PP: That is completely false. It is really nonsense. In Puerto Rico we have exemplary elections. 80% of all Puerto Ricans votes every four years. And we have, like I said, two Constitutions, two legal systems, a Puerto Rican human rights commission, plus the federal one that protect the rights of our people. And it is clear that in the latest protests from the students, there was aggression against the university’s chancellor. And when what the police does, when there is no other alternative, well, you call the police to intervene and I am the first to note that if I saw the use of excessive force, I will condemn it. One thing is to denounce any incident where there is excessive use of force, it is another thing to come out and paint Puerto Rico as if it were a dictatorship like the one we have seen in Egypt for the last thirty years.

JR: I understand the differences, Commissioner.

PP: That is unsustainable.

JR: I understand the differences, but if there is not an environment of repression, if there is not an environment against the freedom of expression, why then was the President of the Puerto Rican Bar Association jailed?

PP: Oh, no, that is something totally different and separate…

JR: I understand, but that is the environment of life in Puerto Rico, what happened there?

PP: No, but let’s talk about that case in particular. There we are talking about a case that is in the United States courts and not Puerto Rico’s. It reached the 1st Circuit of Appeals of the United States. It’s a case that has to do with a lawsuit brought by a group of lawyers that became a class action suit from lawyers against that Bar Association and the federal judge, who was nominated by the President of the United States, that, that made that decision to order the jailing of the President of the Puerto Rican Bar Association, what he did was when they didn’t pay, the Bar Association refuses to pay and the President refuses to pay a $10,000 fine that the judge imposes on him for not following the orders of the federal court then it proceeds to this…

JR: But why put him in jail?

PP: Incarceration.

JR: But why put him in jail? You can’t have a dialogue with him?

PP: That is a decision of the federal judge, the court of the United States in Puerto Rico. It has nothing to do with the student protests, it has nothing do with the environment on the island…

Governor Luis Fortuño

JR: I understand, but this event occurred after a law was signed by the very own Governor, that is what I am referring to. Commissioner, do you think there is an environment of unrest in Puerto Rico? The Governor, during his campaign, clearly said that he wouldn’t fire public employees and at this moment at least 26,000 public employees have been fired, this is a, the Governor broke his promise, is there not unrest on the island for this also?

PP: No, look, in Puerto Rico this is what happened: in Puerto Rico Governor Fortuño inherited a government that was completely bankrupt, discredited in the finance markets in all of the United States and only after two years of reconstructing the government, put the house in order, the same houses that evaluate the credit of all the governments in the United States are giving him very positive grades saying that what is being profiled is a promising future in Puerto Rico…

JR: But…

PP: The environment in Puerto Rico is an environment of change. As to the employees who were fired, the exact number is 12,505 and we are seeing that other states that are having financial crises…

JR: But…

PP: They are proceeding to do the same thing because they have no alternative.

JR: But the Governor broke a promise because he did fire employees in the first place and you say that there is a promising future. The statistics that I have, tell a different story. In 2009, there was an unemployment rate of 13.3% and now the unemployment rate is at 15.9%. That doesn’t sound promising.

PP: Well, if we talk about the promise, it is very different to talk about a promise when one, well, the Governor made the promise, he does it under a premise. When he arrives to govern, he realizes that there is no…

JR: But you have to complete the promise…

PP: Money to pay for the first salaries…

JR: You have to complete the promise…

PP: Of public employees in fifteen, it was, impossible, impossible to complete the promise because the government didn’t have the money to pay…

JR: Then he shouldn’t have made the promise then.

PP: To make the first biweekly payment.

JR: If the politician doesn’t want to complete the promise, then why make it?

PP: When he does it… When he does it, he doesn’t understand the enormous financial crisis that he discovered when he came to the Fortaleza, when he came to govern. So then when it comes to the future, Puerto Rico has had more than five years under economic recession, but now we are starting to see how the economy is starting to experience a revival, finally. So that is why we are talking about, that we are seeing, the ship right itself again. This hasn’t been easy. What occurred to Governor Fortuño hasn’t occurred to any other Governor of Puerto Rico since the Great Depression. In other words, the important thing is that it maintains, that this gets evaluated in the given context. And so we will be having elections next year and once again our people will demonstrate that we do know about democracy and we do know how to choose our governor.

JR: Commissioner, thank you for being with us and thank you for answering all of our questions.

PP: Thank you, Jorge. Good morning to everyone.

JR: Thank you.

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Major props to Jorge Ramos and the producers of Univision’s AL PUNTO show, perhaps the best Spanish-language public affairs programming in the United States. After having US Rep. Luis Gutiérrez on the show a few weeks ago to discuss his very public and passionate criticism of the human rights crisis occurring in Puerto Rico under the leadership of Republican and pro-statehood Governor Luis Fortuño, the veteran Ramos interviewed Puerto Rican Resident Commissioner Pedro Pierluisi, a non-voting member of Congress and the island’s top political leader in Washington DC.

What follows is a video of the segment:

We have provided a brief summary synopsis (full transcript to follow tomorrow) of the exchange between Ramos and Pierluisi. In short, Pierluisi did a very ineffective job in addressing Ramos’ very pointed questions, and has only left more open questions regarding the crisis on the island. It seems to be politics as usual from Fortuño’s administration, where the strategy is to deflect the hard questions and try to put a positive spin that, according to Ramos, does not truly reflect the reality of the island right now.

Here are some highlights from the video:

  • When asked about the very vivid violent images of Puerto Rican police repressing and abusing university students, Pierluisi deflects the question by reverting to other student protests, such as those in California and Britain. He admits that there were “isolated incidents” where Puerto Rican police “possibly” overstepped their bounds as officers. He refers to the “two constitutions” of the island, that of the United States and of Puerto Rico, that protect human right abuses.
  • Ramos proceeds to call out Pierluisi’s description of “isolated events” by referring to the recent reports by the ACLU and the US government that suggest human rights violations in Puerto Rico have been raised since 2008. Pierluisi responds by referring to other cases in the United States and says that there could be a recommendation that these alleged violations in Puerto Rico would get addressed and acted upon.
  • Pierluisi quickly brushes that criticism aside by moving on his spin message by saying: “But Puerto Rico can be an example of true democracy for the rest of the world. In Puerto Rico, civil rights are respected. We have exemplary elections every four years. And to compare Puerto Rico with totalitarian regimes is nonsense, an insult to the Puerto Rican people.”
  • When Ramos shows Pierluisi the video of Gutiérrez attacking the Fortuño administration and then asks if democracy was under crisis in Puerto Rico, Pierluisi says: “That is completely false. It is really nonsense. In Puerto Rico we have exemplary elections. 80% of the electorate votes every four years. And we also have two Constitutions, two legal systems, a Puerto Rican human rights commission, and a federal commission that protect the rights of our people. And it is clear that in the latest protests from the students, there was aggression against the university’s chancellor. And when what the police does, where there is no other alternative, well, you call the police to intervene and I am the first to note that if I saw the use of excessive force, I will condemn it. One thing is to denounce any incident where there is excessive use of force, it is another thing to come out and paint Puerto Rico as if it were a dictatorship like the one we have seen in Egypt for the last thirty years.”
  • Ramos then follows up by asking that if there is no atmosphere of repression on the island, why then did the head of the Puerto Rican Bar Association get jailed? Pierluisi claims that the incident was completely different from the student strikes and it is a federal case. He places political blame on the federal judge who was appointed by the President of the United States. At that point, Ramos stops him and asks, “If that is the case, why jail him? Why couldn’t you have a dialogue with him?” Pierluisi says that it is the federal judge who made the decision and not the Puerto Rican government. Ramos quickly counters that the law that jailed the lawyer was signed by Governor Fortuño.
  • Ramos moves the conversation to the feeling of crisis and concern on the island and asked Pierluisi directly: “The Governor, during his political campaign, clearly said that he would not fire public employees. But at this moment 26,000 public employees have been fired. Didn’t he break his promise? Is there a feeling of concern on the island right now?”
  • To this, Pierluisi responds: “In Puerto Rico, Governor Fortuño inherited a government that was completely bankrupt.” He then credited Fortuño for dramatically improving Puerto Rico’s financial rating, earning the praises of financial institutions that track this type of progress. Pierluisi says that Puerto Rico has a “promising future.” He also says that Puerto Rico is going through an “environment of change” and said that the actual number of public employees who were fired was exactly 12,505. He then notes that “other states” in the United States are actually now considering the same thing that Puerto Rico has already done.
  • Ramos then says: “But the Governor did indeed break a promise because he did fire public employees.” He then calls out Pierluisi’s claim of a “promising future” for Puerto Rico by saying that the 2009 unemployment rate on the island was 13.3% but is has now increased to 15.9% in 2010. Ramos then asks directly: “That doesn’t sound promising.”
  • After a pause by Pierluisi, the Resident Commissioner says: “Well, if we talk about the promise, it is very different to talk about a promise when one, well, the Governor made a promise, he makes a promise, under a premise. When he gets into the government, he finds out that there is no money to even pay for the first salary of public employees. The promise was impossible to keep because the government didn’t have any money.”
  • Ramos counters: “Then he shouldn’t have made the promise. If a politician couldn’t fulfill the promise, then why did he day it?”
  • Pierluisi then says: “When he made the promise, he didn’t know about the enormous fiscal crisis that he found once he arrived at La Fortaleza (the Governor’s residence), once he arrived to govern. And as to the future, for more than five years Puerto Rico has been in recession, but now we are finding out how the economy is starting to have a recovery.” Pierluisi says that the work was not easy and that Governor Fortuño was the first Puerto Rican governor since the Great Depression to have faced such a crisis.
  • Pierluisi closes with the following: “So we will be having elections next year and once again our people will demonstrate that we do know about democracy and we do know how to choose our governor.”

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