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After stating two days ago that she had made all the statements she needed to make and would now focus on legal action, author Alisa Valdes-Rodriguez, who claims that the TV script adaptation of her book, The Dirty Girls Social Club, is racist, sexist, and promotes Latina stereotypes, continues to tweet and post updates on her public Twitter and Facebook sites.

The award-winning author, who revealed last week on her blog that she obtained a leaked copy of the NBC script being developed by Ann Lopez’s Encanto Productions and written by Luisa Leschin, called the script a “bastardization” of her book and started sharing her thoughts on social media. Web outlets, such as PerezHilton.com, The Frisky, JezebelFishbowlLA (MediaBistro), and The Boston Globe, have written about the content of her blogs.

Fox News and CBS Early Show Interested?

Among her many tweets today, Valdes-Rodriguez hinted earlier this evening that major TV outlets are inquiring about her story:

Fox News and CBS Early Show both inquiring about me coming on to talk. Interestinger and interestinger she goes.

In addition, Valdes-Rodriguez today changed her profile picture on both Facebook and Twitter. She also changed her Twitter bio to read: Writer. Social Critic. Mom. This is a common occurrence with social media profiles, but it suggests to us that Valdes-Rodriguez is committed to sharing her point of view to her social media networks.

As for the other principals in the story, there has still been no public comment by NBC, Lopez, Leschin, Encanto Productions, or Creative Artists Agency (CAA), whom Valdes-Rodriguez claims stopped representing her on Sunday for her young adult book. (We have contacted each principal through email, but have not received a response.)

In the meantime, Valdes-Rodriguez has been active with her public social media network (her Twitter stream is public and her Facebook profile is also public with no privacy settings), sharing updates such as the following:

  • “You cannot stand for something important without making enemies.”
  • It is from my amazing immigrant father that I learned: Just because a thing is always done a certain way, doesn’t mean it’s right. #think”
  • “When Fidel Castro took power in Cuba in 1959, there were five synagogues in Havana alone. Seems silly to make the Cuban Jewish character on a show “American” for seeming “Jewish” to you, doesn’t it? And, no, I don’t care who it confuses. Facts are facts.
  • “There are 47 million Latinos in the US. Media wants them. But media ignores 56 million Latinos in our hemisphere who are black. #fuzzyassmath”
  • “I never thought I’d utter these words, but… I love my lawyer.”
  • 84% of Dominicans are African. Dominicans were the largest immigrant group to NYC in 1990s. 1.5 million in the U.S.; seems silly to therefore get rid of the only Dominican character in a show aimed at Latinos because she ‘seems black’ to you, doesn’t it?

Valdes-Rodriguez has stated in her blogs that she finds the script’s intention to change the ethnicity, race, and sexual orientation of key characters in the book to be extremely offensive. Her current tweets and updates suggest that these issues need to be accurate and true to her story, and not to the examples she claims are included in the script she obtained.

As this story unfolds (and we think it will only gather more momentum), there is no doubt:  Valdes-Rodriguez believes in the power of social media. Will that power translate to a resolution in her favor?

UPDATE, January 1, 2011: The Alisa Valdes-Rodriguez blog posts referred to here no longer appear on her site. Valdes-Rodriguez hinted that certain blog posts would very likely be deleted in accordance to the statement she published at Please Respect NBC.

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Unless you truly live under a rock, everyone knows that Twitter is smoking, Facebook (damn, I graduated 15 years earlier from Harvard) is on fire, and LinkedIn is a great tool for professional networking. No argument here: social media sites are becoming a major strategy for brands and businesses.

So as we go beyond the basics of social media and everyone rushes to set up their online presences, the issues of how to manage these sites and how to stay focused on the end objective (yes, in the end, everyone needs an objective to social media) are starting to creep up. Our clients constantly ask us: How do we take these amazing tools and prioritize them? How do we capitalize on these tools to get a return on our social media efforts?

Well, when they ask, we always bring up the Social Media Trifecta. In short, use all three: Twitter, Facebook, and LinkedIn. But, and here is the most important thing, use the tools for different purposes and audiences.

1. Twitter is the World’s Largest Bar

Remember Norm from Cheers?

When you are on Twitter, you are Norm. You are entering the world’s largest bar. Simple as that. At that world’s largest bar, you will have some friends, like Cliff and Sam. You will meet some strangers and make friends. You will see some drunken idiots who annoy you (like spammers and people who just talk garbage), and you will meet people who need your help. At this bar, you talk about anything, some personal, some business, some humor, something in common, anything, whether trivial or not. At the World’s Largest Bar, you can be yourself. In fact, you SHOULD be yourself. Feel free to relax, chat with Woody, have a beer with friends, or whatever.

2. Facebook is Your Home

We ask clients all the time: Who do you invite into your home? Do you invite EVERYONE from the bar (i.e., Twitter)? Now, we all know what would happen if EVERYONE from the bar showed up at your home. Not something you would actually be psyched about. So, when you are on Facebook and forming your Fan Pages, keep the image of your home in mind. On Facebook, you can be more transparent and more comfortable, just like when you are in your home. This is a place where you can truly connect with your guests (your customers). Invite the people you want to invite to your home, and protect yourself. Facebook is not Twitter, it adds more value that is richer for your brand. Don’t ever forget that.

3. LinkedIn is Your Office, Resume, Business Card

Keep Facebook and Twitter away from your LinkedIn, keep it very far away. Why? Because no matter how much you feel about transparency and social media (and believe me, we believe that the more transparent you are, the better, but that is what, like less than 5% of all online brands?), traditional business and traditional business practice are still the mainstream. Use the tools that LinkedIn provides you to keep your resume current, your recent business accomplishments available, and make the best business case for yourself. We always show clients our LinkedIn Profile as a good example.

So, in short, when you dive into Social Media and use The Big Three, try to keep the image of Twitter as the Bar, Facebook as Your Home, and LinkedIn as Your Office. Hopefully, that will help you when it comes to targeting the objectives of each tool.

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Hola, mi gente. Here is my Viva Viernes list for el 10 de julio. Mi hija cumple 9 hoy. Wow. Wow. Wow. ¡Abrazos!

Yo, @julito77 recomiendo a:

@Schedulicity: I am so happy that I have a new “socia” in the Viva Viernes effort. The moment this amazing Tweep showed up in my stream, Viva Viernes got a little bit better. BTW, check out their scheduling software. ¡Muy cool!

@blogadera: If you are a Latino blogger, then you MUST connect with Blogadera. Hey, they now post a real-time Viva Viernes stream. ¡Fabuloso!

@ccolmenar: I follow Cathy because she offers great value to my stream and also has an amazing background and represents the Latina pride! Also, from San Antonio, my favorite city.

@josieinthecity: Another strong Latina who is from NYC. Hey, that is all I need. Keep it up, you Media Maven! Love your tweets.

@synbad: Because this TWIXICANO (loves it!) knows his music, has a cool vibe, and I know he can totally outrhyme me, so it’s just best to follow him. ¡México!

¡Feliz fin de semana!

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And Michael Wesch gives you a presentation worthy of a college class. Here is to your free audit. This is lengthy, but it is fascinating and is a must watch. Enjoy.

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