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I have gotten a couple of queries as to why my name is no longer listed as a nominee for the 2013 SXSWi Revolucionario Awards, to be held later this month in Austin. The reason is a simple one: I was nominated in The Mobilizer category, the same one as Latino Rebels, the media company I founded in 2011. Since the Rebels and their off-the-charts success have been a testament to the amazing group of individuals who make the brand one of the best and most dynamic ones in the Latino space today, I felt pretty strongly that the brand should be recognized in the final judging process and not me. This nomination is for all the Rebeldes, you know who you are. For those who have been there from the very beginning and for those who have joined us recently, you are an amazing familia. There is no other team I would want to be with. You are the best in the Latino space, hands down.

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Even though I am withdrawing my name for consideration, I will say that on a personal note, I am extremely grateful and thankful to all those in my own networks, the immediate networks of all the 30+ Rebeldes, our visitors to LatinoRebels.com, and ALL the brands’ social media channels (from Twitter to Facebook to Tumblr to YouTube to Instagram to Pinterest to G+ to Klout to EA) for helping me to amass close to 1,700 likes during the nomination process. Combine this with what the likes that the Rebels got and what my new friend-in-rebeldía Charle García received, and we were very proud to have gotten over 6,000 likes across the Revolucionario platforms (Facebook and their web site). We are also happy that we helped to increase awareness and recognition to the Revolucionario Award organizers. They are a great group of people who are really creating something special that has already become a SXSWi fixture.

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On behalf of all the Rebeldes, I want to thank you all for your amazing support. Now it’s time for the Comandantes to decide the winners. I will be rooting for the Rebeldes. Of course.

julito77

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Originally published at LatinoRebels.com

We have always asked ourselves, “When will a film about Pedro Albizu Campos be produced?” It looks like the answer is on YouTube and Kickstarter.

Filmmaker Michael Torres has spent the last seven years gathering footage for “Who Is Albizu Campos?” and he is in the final leg of production. Now, Torres has launched a Kickstarter campaign to raise the final $27,000 to get this film completed. We think that this campaign is so important, that we are supporting it 100%. Here is a trailer of what Torres has to say about the film:

From the film’s YouTube page:

Kickstarter page: http://www.kickstarter.com/projects/2030134114/who-is-albizu-campos

A feature length documentary on Puerto Rican revolutionary Pedro Albizu Campos.

How Your Contributions Will Be Used

The funds raised from this campaign will go directly to the final stage of production in which we will create the visual style of the film by assembling a team to produce the animated sequences of the film. These funds will also contribute to the editing of the film which begins when I return from Puerto Rico in December. Our goal is to raise $27,000 by midnight October 9th. Kickstarter only works if we reach our goal—If we don’t hit our target, we don’t get any of the money. Even $5 helps!

Other Ways You Can Help us Finish the Film!

Please help us spread the word by Posting our Kickstarter link on your Facebook and Twitter accounts—this doesn’t cost you a thing, and goes a long way towards helping us spread the word. Also please “LIKE” us on Facebook, follow us on Twitter and join our mailing list at whoisalbizu.com for regular updates on the film.

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In one year, LatinoRebels.com, an independent media page founded by 20 other individuals (including myself), has outpaced other more established mainstream Latino media pages as well as several independent Latino online pages. We agree 100% that the Latino digital space is a growing and untapped market, and the fact that several pages are beginning to hit a sweet spot when it comes to traffic and unique visitors should serve a call to brands and organizations that are trying to capitalize on a market that has become digitally savvy and influential. Conferences like LATISM and Hispanicize are taking the lead in communicating this message to the mainstream and we welcome all pages that are creating and curating what was once an underserved market.

So far, according to our own Google Analytics, LatinoRebels.com has achieved the following traffic on a shoestring budget and with a social media strategy that spans several platforms (we are active on Facebook, Twitter, YouTube, Pinterest, G+, Tumblr, Storify, and Instragram) for our different niche markets: 303,131 visits, 239,094 unique visitors, 432,598 pageviews, and 78.79% new visitors, with 21.21% returning visitors. Since January 1, 2012, LatinoRebels has gotten 238,806 visits, 183,204 unique visitors, 342,571 pageviews, which if we average out for all of 2012, would are anticipating the following 2012 yearly traffic: 576,000 visits, 445,000 unique visitors, and 834,000 pageviews. That would result is an 900% increase in yearly traffic between 2011 and 2012. In addition, our current visitors spend an average of 1:07 minutes on our site per visit. Even though social media helps us to get more readers to our site, the goal of our company is to highlight our main site and share stories and content we feel is relevant to our community.

This past April, according to Compete.com (which works of a sample of 2 million Internet user profiles in the United States only), LatinoRebels gained more unique US visitors (12,234 measured on April 20) than the following English-language Latino media and cultural sites:: NBC Latino (12,181 UVS), Univision News (7,612 UVS), News Taco (9,929 UVS), Being Latino (10,127 UVS), Pocho.com (2,992 UVS), Voxxi (11,340 UVS), and Remezlca (7,033 UVS). Our current Compete.com ranking is 129,171 in the US and we saw a 74.50% increase in our UVS for the US in April. FYI, the most successful independent Latino media page we came across on Compete was Hispanically Speaking News with an impressive 47,384 UVS for April.

Besides Google Analytics and our own WordPress analytics (our SlimStats since May 6, 2012 have listed 99,859 hits to our site—search engines, bots, and humans combined—with 12,522 unique IPS in the span between May 6-May 19). This data slice confirms that our current unique human traffic according to our own internal stats averages about 30,000 uniques with about 50,000 pageviews (Our content and stories in March still had us at 50,000 uniques and 100,000 pageviews) per month in 2012 right now.

Another tool that partners and our clients use to measure us is Alexa. We don’t think Alexa is the end all and be all of traffic (and you need to enhance its data with your own internal data), but it is an industry standard used by many to “check you out.” As of today, May 20, 2012, our current Alexa ranking is as follows: 163,009 of all the Alexa-tracked web pages in the world and 39,698 in the US. We have accomplished this in a span on just one year and 20 days. In the last three months, our Alexa traffic has increased 150% although this past month we have seen a dip in traffic (blame it on the good spring weather).

Compared to other similar sites, LatinoRebels.com can definitely say that it is one of the top Latino media pages in the world. Here is where we stand with other sites:

MAY 20, 2012 Alexa Rankings (by GLOBAL RANKINGS)

  1. Hispanically Speaking News: 55,509 global, 13,380 US
  2. Voxxi: 105,501 global, 30,620 US
  3. Remezcla: 143,043 gloval, 26,263 US
  4. Latino Rebels: 163,009 global, 39,698 US
  5. Being Latino: 247,612 global, 48,184 US
  6. Latism: 269,282 global, 41,566 US
  7. NBC Latino: 315,389 global, 66,316 US
  8. Univision News: 324,654 global, 84,597 US
  9. Hispanicize: 330,208 global, 86,204 US
  10. Pocho.com: 481,821 global, 110,355 US
  11. News Taco: 568,719 global, 166,033 US

Again, this is just a sample of some pages that are part of our daily Latino online universe. We don’t list this ranking as a competition, but instead to put the context of where Latino Rebels stands within this world. In the end, having ALL Latino-themed pages doing well (and many are) is a great thing. However, this data confirms that Latino Rebels is getting the traffic, and even after our explosive growth of early 2012, we have been able to sustain our traffic and we have become a viable destination page for readers who are looking for US Latino content and information on a global level.

We have yet to truly dive into the product branding world, since we like our independent streak and our ability to control our own destiny, but we do welcome any dialogue with any group, brand, or organization that thinks our page’s vibe and content is of value to them. Quite frankly, if the fit is right, we will be more than happy to share stories, content, ideas, profiles, etc. that speak to the growing world of the US Latino digital space.

Finally, we believe that our group has the savvy and expertise to help anyone, both Latino-themed brands and non-Latino ones. In less than 13 months, we literally went from 0 to becoming one of the top Latino pages (and now pages) in the world. We do it a bit differently than others, but we can assure you that we will deliver. Just look at the numbers. They don’t lie.

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